Aurora Health Care
Paid Digital Marketing Manager at Aurora Health Care
This range is provided by Aurora Health Care. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $50.05/hr - $75.10/hr
Major Responsibilities
Develop and execute tactical plans for paid digital marketing campaigns focused on new patient acquisition and consumer engagement
Oversee all paid digital marketing activities, including paid search (SEM), display ads, paid social advertising, and video
Ownership of channel budgets and resource allocation
Measure and report paid campaign performance against key results areas (KRAs)
Plan, execute, and measure A/B ad experiments to optimize paid campaign conversions
Collaborate with digital experience and content teams to create and optimize landing pages for paid campaigns
Partner with agency partners as necessary to complete paid campaign tasks
Review and recommend new paid advertising technologies and platforms
Brainstorm new and creative paid digital marketing growth ideas
Contribute to the development of team members both individually and collectively and provide mentorship and guidance
Education & Experience Required
Bachelor’s degree or equivalent work experience in marketing, advertising, digital, or computer science
5–7 years of progressive experience in paid advertising, media planning, digital, or marketing technology
Knowledge, Skills & Abilities
Strong written and oral communication skills
Intermediate to advanced experience leading successful paid digital marketing campaigns (SEM, paid social, display/programmatic buying, video advertising, CRM, content marketing, UI/UX, website optimization for paid campaigns)
Advanced knowledge of paid advertising platforms and tools (Google AdWords, Google Analytics, CMS software, Adobe tools, HTML)
Highly creative with experience in market segmentation and audience targeting for paid media
Strong analytical skills and data-driven thinking
Up-to-date with latest paid digital marketing trends and best practices
Working knowledge of major ad-serving platforms (Google, Meta, etc.)
Ability to review and approve creative assets for paid digital marketing and landing pages
Results-oriented, able to function in a fast-paced environment, meet deadlines, and work independently or as part of a distributed team
Self-motivated, resourceful, creative mindset, and self-starter
Professional communicator and stakeholder management
Excellent presentation skills
Certifications
Google AdWords Certification
Google Advanced Analytics Certification
Due to complex requirements, remote work is NOT permitted in: CA, DC, CO, CT, HI, MA, MD, MN, ND, NJ, NY, OR, RI, VT, WA and working internationally.
Seniority level Not Applicable
Employment type Full-time
Job function Information Technology
Industries Hospitals and Health Care
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This range is provided by Aurora Health Care. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $50.05/hr - $75.10/hr
Major Responsibilities
Develop and execute tactical plans for paid digital marketing campaigns focused on new patient acquisition and consumer engagement
Oversee all paid digital marketing activities, including paid search (SEM), display ads, paid social advertising, and video
Ownership of channel budgets and resource allocation
Measure and report paid campaign performance against key results areas (KRAs)
Plan, execute, and measure A/B ad experiments to optimize paid campaign conversions
Collaborate with digital experience and content teams to create and optimize landing pages for paid campaigns
Partner with agency partners as necessary to complete paid campaign tasks
Review and recommend new paid advertising technologies and platforms
Brainstorm new and creative paid digital marketing growth ideas
Contribute to the development of team members both individually and collectively and provide mentorship and guidance
Education & Experience Required
Bachelor’s degree or equivalent work experience in marketing, advertising, digital, or computer science
5–7 years of progressive experience in paid advertising, media planning, digital, or marketing technology
Knowledge, Skills & Abilities
Strong written and oral communication skills
Intermediate to advanced experience leading successful paid digital marketing campaigns (SEM, paid social, display/programmatic buying, video advertising, CRM, content marketing, UI/UX, website optimization for paid campaigns)
Advanced knowledge of paid advertising platforms and tools (Google AdWords, Google Analytics, CMS software, Adobe tools, HTML)
Highly creative with experience in market segmentation and audience targeting for paid media
Strong analytical skills and data-driven thinking
Up-to-date with latest paid digital marketing trends and best practices
Working knowledge of major ad-serving platforms (Google, Meta, etc.)
Ability to review and approve creative assets for paid digital marketing and landing pages
Results-oriented, able to function in a fast-paced environment, meet deadlines, and work independently or as part of a distributed team
Self-motivated, resourceful, creative mindset, and self-starter
Professional communicator and stakeholder management
Excellent presentation skills
Certifications
Google AdWords Certification
Google Advanced Analytics Certification
Due to complex requirements, remote work is NOT permitted in: CA, DC, CO, CT, HI, MA, MD, MN, ND, NJ, NY, OR, RI, VT, WA and working internationally.
Seniority level Not Applicable
Employment type Full-time
Job function Information Technology
Industries Hospitals and Health Care
#J-18808-Ljbffr