Carnegie
The Media Project Manager drives strategic digital advertising campaigns that deliver measurable enrollment and engagement outcomes while maintaining fiscal responsibility for media spend efficiency and team accountability. This role combines project management expertise with media strategy understanding to execute complex, multi-platform campaigns within the competitive higher education landscape.
Responsibilities
Strategic Campaign Leadership & Performance Outcome Management
Lead comprehensive project planning for media campaigns, establishing clear milestone maps that connect media tactics to client enrollment goals.
Coordinate SME resourcing across paid search, social media, display advertising, and analytics teams to optimize campaign performance in partnership with Client Operations.
Proactively assess and mitigate campaign risks, including asset delays, approval bottlenecks, and strategic pivots that could impact launch timelines, escalating issues to the Project Lead or Account Director.
Hold media teams accountable for delivery, timeline adherence, and optimization through data‑driven review processes and clear communication.
Financial Management & Media Spend Optimization
Track campaign performance metrics, media spend efficiency, and project burn rate to ensure profitability.
Monitor resource allocation efficiency and adjust in real‑time to optimize team utilization and ROI.
Collaborate with finance and operations teams to maintain accurate media forecasting.
Cross‑Solution Integration & Campaign Workflow Leadership
Maintain awareness of media campaign integration points with solution project management initiatives to ensure consistent messaging.
Coordinate with other solution PMs and Project Leads on launch schedules and shared creative asset requirements.
Escalate platform‑specific challenges and media obstacles to Delivery Operations for rapid resolution.
Participate in cross‑functional planning sessions to align media initiatives with broader client goals and brand strategies.
Advanced Campaign Management & Quality Assurance
Manage Asana workflows for campaign coordination, asset management, approval processes, and timeline tracking automation.
Implement and uphold campaign quality assurance standards that exceed client performance expectations and industry benchmarks.
Develop comprehensive campaign documentation and asset management systems for clear visibility and accountability.
Facilitate strategic client communications regarding asset delivery timelines and optimization support.
Qualifications
Basic understanding of paid search, display media, paid social, analytics, and attribution.
Knowledge of campaign management platforms, attribution modeling, conversion tracking, and media analytics tools.
Experience in project management methodologies with adaptability to platform requirements.
Advanced Asana administration, including automation, dashboards, and coordination workflows.
Understanding of media P&L management, ROAS optimization, and budget forecasting.
Knowledge of higher education enrollment trends and competitive landscape.
Proven ability to manage multiple campaigns simultaneously while maintaining quality and accountability.
Strong collaborator, skilled at aligning strategists and creative teams with open communication.
Dexterity in handling campaign pivots, platform changes, and continuous optimization.
Demonstrates initiative and autonomy in coordinating assets and timelines with technical optimization guidance.
Experience or interest in using AI tools to enhance client experience.
Effective communication and time management skills required for remote work across multiple technology platforms.
Physical requirement: Must be able to work at a computer for prolonged periods.
Experience
Bachelor’s degree in Marketing, Advertising, Digital Marketing, Project Management, or related field, or equivalent life/work experience.
4‑7 years of project management experience with increasing responsibility, including a minimum of 2 years of managing paid media campaigns.
Demonstrated experience with major digital advertising platforms and optimization strategies.
Higher education or media agency experience strongly preferred.
PMP, Agile, or equivalent project management certification preferred.
Benefits
Private health/dental/vision.
401(k) with company match.
Generous holiday and PTO package.
Flexible work environment (remote, in‑office, and hybrid roles).
Half‑day summer Fridays.
Fun company events and laid‑back culture.
Opportunities for advancement.
Industry exposure and professional development.
Growing company with a family feel.
Entrepreneurial approach and spirit.
About Carnegie For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.
Learn more about who we are, what we do, and what we care about.
No phone calls or unscheduled visits to the office, please.
Carnegie is an equal‑opportunity employer.
#J-18808-Ljbffr
Responsibilities
Strategic Campaign Leadership & Performance Outcome Management
Lead comprehensive project planning for media campaigns, establishing clear milestone maps that connect media tactics to client enrollment goals.
Coordinate SME resourcing across paid search, social media, display advertising, and analytics teams to optimize campaign performance in partnership with Client Operations.
Proactively assess and mitigate campaign risks, including asset delays, approval bottlenecks, and strategic pivots that could impact launch timelines, escalating issues to the Project Lead or Account Director.
Hold media teams accountable for delivery, timeline adherence, and optimization through data‑driven review processes and clear communication.
Financial Management & Media Spend Optimization
Track campaign performance metrics, media spend efficiency, and project burn rate to ensure profitability.
Monitor resource allocation efficiency and adjust in real‑time to optimize team utilization and ROI.
Collaborate with finance and operations teams to maintain accurate media forecasting.
Cross‑Solution Integration & Campaign Workflow Leadership
Maintain awareness of media campaign integration points with solution project management initiatives to ensure consistent messaging.
Coordinate with other solution PMs and Project Leads on launch schedules and shared creative asset requirements.
Escalate platform‑specific challenges and media obstacles to Delivery Operations for rapid resolution.
Participate in cross‑functional planning sessions to align media initiatives with broader client goals and brand strategies.
Advanced Campaign Management & Quality Assurance
Manage Asana workflows for campaign coordination, asset management, approval processes, and timeline tracking automation.
Implement and uphold campaign quality assurance standards that exceed client performance expectations and industry benchmarks.
Develop comprehensive campaign documentation and asset management systems for clear visibility and accountability.
Facilitate strategic client communications regarding asset delivery timelines and optimization support.
Qualifications
Basic understanding of paid search, display media, paid social, analytics, and attribution.
Knowledge of campaign management platforms, attribution modeling, conversion tracking, and media analytics tools.
Experience in project management methodologies with adaptability to platform requirements.
Advanced Asana administration, including automation, dashboards, and coordination workflows.
Understanding of media P&L management, ROAS optimization, and budget forecasting.
Knowledge of higher education enrollment trends and competitive landscape.
Proven ability to manage multiple campaigns simultaneously while maintaining quality and accountability.
Strong collaborator, skilled at aligning strategists and creative teams with open communication.
Dexterity in handling campaign pivots, platform changes, and continuous optimization.
Demonstrates initiative and autonomy in coordinating assets and timelines with technical optimization guidance.
Experience or interest in using AI tools to enhance client experience.
Effective communication and time management skills required for remote work across multiple technology platforms.
Physical requirement: Must be able to work at a computer for prolonged periods.
Experience
Bachelor’s degree in Marketing, Advertising, Digital Marketing, Project Management, or related field, or equivalent life/work experience.
4‑7 years of project management experience with increasing responsibility, including a minimum of 2 years of managing paid media campaigns.
Demonstrated experience with major digital advertising platforms and optimization strategies.
Higher education or media agency experience strongly preferred.
PMP, Agile, or equivalent project management certification preferred.
Benefits
Private health/dental/vision.
401(k) with company match.
Generous holiday and PTO package.
Flexible work environment (remote, in‑office, and hybrid roles).
Half‑day summer Fridays.
Fun company events and laid‑back culture.
Opportunities for advancement.
Industry exposure and professional development.
Growing company with a family feel.
Entrepreneurial approach and spirit.
About Carnegie For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.
Learn more about who we are, what we do, and what we care about.
No phone calls or unscheduled visits to the office, please.
Carnegie is an equal‑opportunity employer.
#J-18808-Ljbffr