Gen3 Marketing, LLC
Influencer Marketing Manager
Gen3 Marketing, LLC, Whitpain Hills, Pennsylvania, United States
Gen3 Marketing is the most seasoned and largest affiliate marketing agency globally. Headquartered in Blue Bell, Pennsylvania, with a strong presence across the USA, Canada, and Europe, the company boasts a team of over 200 professionals spanning six continents. Our reputation as the most awarded performance marketing agency speaks to our industry-leading results. From premium content to deals and loyalty, we build and maintain full-funnel programs that drive consistent customer acquisition and revenue growth. We leverage 18+ years of relationship management expertise and data-driven capabilities to transform businesses.
LOCATION Canada and US locations will be considered except for the following US States: Washington, California, Nevada, Massachusetts, New Jersey, New York, Colorado Connecticut, Maryland, and Rhode Island.
Reports To Director, Influencer Services
Responsibilities
Develop and execute influencer partnership strategies to support both B2C and B2B brand awareness, engagement, and lead generation goals
Source, vet, and recruit relevant influencers and thought leaders across platforms who align with brand values and campaign objectives
Build and manage relationships with influencers, subject matter experts, talent managers, and creator agencies
Negotiate contracts, deliverables, and compensation structures with creators for both consumer-facing and business-focused campaigns
Coordinate end-to-end campaign execution, ensuring messaging aligns with target audiences, including key business decision-makers
Monitor campaign performance and optimize strategies using data-driven insights
Collaborate with internal teams (creative, sales, paid media, eCommerce) to amplify influencer content across key touchpoints
Track performance metrics and deliver regular reporting on ROI, engagement, conversions, and other KPIs
Stay on top of influencer marketing trends, platform changes, and emerging industry voices
Requirements
Experience: 3+ years in influencer marketing or partnerships management, with a strong track record in both B2C and B2B campaigns; agency or multi-client experience preferred
Analytical Skills: Proficient in using influencer marketing platforms and analytics tools to track performance, evaluate ROI, and optimize campaign strategy
Strong Communicator: Excellent written and verbal communication skills to build and maintain relationships with influencers, stakeholders, and clients across industries
Results-Driven: Proven ability to deliver measurable outcomes through influencer campaigns, including increased engagement, lead generation, or sales—especially in B2B settings
Problem Solver: Able to manage multiple partnerships simultaneously and troubleshoot challenges quickly to maintain smooth operations and high creator satisfaction
Preferred Skills: Familiarity with B2B influencer tactics, thought leadership amplification, LinkedIn creator partnerships, and cross-functional collaboration with sales and content teams
What's in it for you?
Hybrid work. Remote work options are available outside of head office locations
Flexible work hours
Summer Fridays
Insurance coverage with cost incentives
Paid parental leave benefits
Advancement opportunities
Ongoing training and development opportunities
Opportunities to travel
401K contribution matching plan after 6 months
Company sponsored events
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industry Internet Publishing
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LOCATION Canada and US locations will be considered except for the following US States: Washington, California, Nevada, Massachusetts, New Jersey, New York, Colorado Connecticut, Maryland, and Rhode Island.
Reports To Director, Influencer Services
Responsibilities
Develop and execute influencer partnership strategies to support both B2C and B2B brand awareness, engagement, and lead generation goals
Source, vet, and recruit relevant influencers and thought leaders across platforms who align with brand values and campaign objectives
Build and manage relationships with influencers, subject matter experts, talent managers, and creator agencies
Negotiate contracts, deliverables, and compensation structures with creators for both consumer-facing and business-focused campaigns
Coordinate end-to-end campaign execution, ensuring messaging aligns with target audiences, including key business decision-makers
Monitor campaign performance and optimize strategies using data-driven insights
Collaborate with internal teams (creative, sales, paid media, eCommerce) to amplify influencer content across key touchpoints
Track performance metrics and deliver regular reporting on ROI, engagement, conversions, and other KPIs
Stay on top of influencer marketing trends, platform changes, and emerging industry voices
Requirements
Experience: 3+ years in influencer marketing or partnerships management, with a strong track record in both B2C and B2B campaigns; agency or multi-client experience preferred
Analytical Skills: Proficient in using influencer marketing platforms and analytics tools to track performance, evaluate ROI, and optimize campaign strategy
Strong Communicator: Excellent written and verbal communication skills to build and maintain relationships with influencers, stakeholders, and clients across industries
Results-Driven: Proven ability to deliver measurable outcomes through influencer campaigns, including increased engagement, lead generation, or sales—especially in B2B settings
Problem Solver: Able to manage multiple partnerships simultaneously and troubleshoot challenges quickly to maintain smooth operations and high creator satisfaction
Preferred Skills: Familiarity with B2B influencer tactics, thought leadership amplification, LinkedIn creator partnerships, and cross-functional collaboration with sales and content teams
What's in it for you?
Hybrid work. Remote work options are available outside of head office locations
Flexible work hours
Summer Fridays
Insurance coverage with cost incentives
Paid parental leave benefits
Advancement opportunities
Ongoing training and development opportunities
Opportunities to travel
401K contribution matching plan after 6 months
Company sponsored events
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industry Internet Publishing
#J-18808-Ljbffr