Moen
Company Description
Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer, and more beautiful homes and improving lives. Our driving purpose is to elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength.
Position Location This position will work on a hybrid schedule at our Deerfield, IL campus Tuesdays, Wednesdays & Thursdays, and primarily remotely on Monday and Fridays.
Job Description As a Senior Direct Commerce Manager, you will lead the day‑to‑day execution of our digital marketing and eCommerce programs. This role focuses on driving growth through email marketing, WordPress, and WooCommerce platform management while supporting broader digital initiatives. You will manage projects in key areas including email campaign development, website management, SEO, digital shelf optimization, and social media execution for assigned brands and channels. You will collaborate closely with cross‑functional teams and external partners to deliver engaging customer experiences, expand online assortments, and optimize campaigns across the funnel to maximize ROI.
Job Responsibilities
Lead development, execution, and performance optimization of email marketing campaigns (newsletters, automated journeys, promotional blasts).
Manage and maintain company WordPress and WooCommerce websites, ensuring site stability, enhancements, and content updates.
Oversee SEO strategies and ongoing updates to improve visibility, rankings, and traffic.
Collaborate with brand and creative teams to produce effective content for digital shelf excellence (titles, A+ content, bullets, images, video).
Support the development and implementation of go‑to‑market strategies for websites and direct‑to‑consumer stores, including user experience and KPIs.
Translate analytics into actionable insights for email, content marketing, SEO, and social campaigns.
Partner with digital and data teams to improve workflows and internal tools (including CMS and content management systems).
Manage relationships with cross‑functional partners such as Supply Chain, Logistics, and Business Intelligence to support digital initiatives.
Explore opportunities with influencers and affiliates for co‑marketing and cross‑promotion.
Ensure brand presentation and compliance across retailer and marketplace channels.
Contribute to the ongoing commerce roadmap and playbook to drive digital maturity.
Required Qualifications
Bachelor’s degree in Marketing, Advertising, Communications, or related field (preferred).
5–7 years of digital marketing experience, with a focus on email marketing and eCommerce program execution.
Hands‑on experience with WordPress and WooCommerce site management.
Strong knowledge of SEO tactics, digital shelf content, and campaign optimization.
Experience managing direct commerce, eCommerce, omnichannel, and website programs.
Analytical mindset with strong problem‑solving and project management skills.
Ability to lead projects independently while managing multiple priorities in a fast‑paced environment.
Excellent communication, presentation, and cross‑functional collaboration skills.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Project).
Proficiency with digital analytics tools such as Google Analytics, SEMrush, Google Search Console, MailChimp, Affiliate Tools like Everflow, etc.
Preferred Qualifications
Experience with Shopify Plus or other eCommerce platforms.
Familiarity with CRM and marketing automation platforms.
Exposure to CMS or DAM tools as part of broader digital workflows.
Knowledge of Amazon Seller/Vendor Central or other marketplace management tools.
Travel Expectations Less than 5%.
Additional Information Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is $120,000 – $140,000 USD. Employees will participate in either an annual bonus plan or a role‑based sales incentive plan. Fortune Brands offers comprehensive benefits that prioritize health, retirement, and wellbeing, including health plans, a market‑leading 401(k) program, product discounts, flexible time off, inclusive fertility/adoption benefits, and Employee Resource Groups.
Equal Employment Opportunity FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.
To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com/careers.
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Position Location This position will work on a hybrid schedule at our Deerfield, IL campus Tuesdays, Wednesdays & Thursdays, and primarily remotely on Monday and Fridays.
Job Description As a Senior Direct Commerce Manager, you will lead the day‑to‑day execution of our digital marketing and eCommerce programs. This role focuses on driving growth through email marketing, WordPress, and WooCommerce platform management while supporting broader digital initiatives. You will manage projects in key areas including email campaign development, website management, SEO, digital shelf optimization, and social media execution for assigned brands and channels. You will collaborate closely with cross‑functional teams and external partners to deliver engaging customer experiences, expand online assortments, and optimize campaigns across the funnel to maximize ROI.
Job Responsibilities
Lead development, execution, and performance optimization of email marketing campaigns (newsletters, automated journeys, promotional blasts).
Manage and maintain company WordPress and WooCommerce websites, ensuring site stability, enhancements, and content updates.
Oversee SEO strategies and ongoing updates to improve visibility, rankings, and traffic.
Collaborate with brand and creative teams to produce effective content for digital shelf excellence (titles, A+ content, bullets, images, video).
Support the development and implementation of go‑to‑market strategies for websites and direct‑to‑consumer stores, including user experience and KPIs.
Translate analytics into actionable insights for email, content marketing, SEO, and social campaigns.
Partner with digital and data teams to improve workflows and internal tools (including CMS and content management systems).
Manage relationships with cross‑functional partners such as Supply Chain, Logistics, and Business Intelligence to support digital initiatives.
Explore opportunities with influencers and affiliates for co‑marketing and cross‑promotion.
Ensure brand presentation and compliance across retailer and marketplace channels.
Contribute to the ongoing commerce roadmap and playbook to drive digital maturity.
Required Qualifications
Bachelor’s degree in Marketing, Advertising, Communications, or related field (preferred).
5–7 years of digital marketing experience, with a focus on email marketing and eCommerce program execution.
Hands‑on experience with WordPress and WooCommerce site management.
Strong knowledge of SEO tactics, digital shelf content, and campaign optimization.
Experience managing direct commerce, eCommerce, omnichannel, and website programs.
Analytical mindset with strong problem‑solving and project management skills.
Ability to lead projects independently while managing multiple priorities in a fast‑paced environment.
Excellent communication, presentation, and cross‑functional collaboration skills.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Project).
Proficiency with digital analytics tools such as Google Analytics, SEMrush, Google Search Console, MailChimp, Affiliate Tools like Everflow, etc.
Preferred Qualifications
Experience with Shopify Plus or other eCommerce platforms.
Familiarity with CRM and marketing automation platforms.
Exposure to CMS or DAM tools as part of broader digital workflows.
Knowledge of Amazon Seller/Vendor Central or other marketplace management tools.
Travel Expectations Less than 5%.
Additional Information Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is $120,000 – $140,000 USD. Employees will participate in either an annual bonus plan or a role‑based sales incentive plan. Fortune Brands offers comprehensive benefits that prioritize health, retirement, and wellbeing, including health plans, a market‑leading 401(k) program, product discounts, flexible time off, inclusive fertility/adoption benefits, and Employee Resource Groups.
Equal Employment Opportunity FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.
To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com/careers.
#J-18808-Ljbffr