Fortune Brands Innovations
Senior Manager, Digital Demand Generation
Fortune Brands Innovations, Deerfield, Illinois, United States, 60063
Senior Manager, Digital Demand Generation
1 week ago – Be among the first 25 applicants
JOB SUMMARY:
We’re seeking a growth‑focused, consumer‑obsessed Senior Manager, Digital Demand Generation to lead revenue marketing strategy across our direct‑to‑consumer business. You will manage overall growth strategy – acquiring new customers, driving revenue across our Commerce storefronts, and delivering meaningful, data‑driven engagement throughout the customer lifecycle.
Key Responsibilities
Customer Acquisition & Paid Media Own the strategy and execution of paid digital (Meta, Google, YouTube, TikTok, Amazon DSP), affiliates, and influencers to acquire and retain high‑value DTC customers.
Optimize for CAC:LTV, return on ad spend (ROAS), and media efficiency across channels.
Site & Conversion Optimization Partner with SEO, content strategists and UX teams to optimize product pages, landing flows, merchandising, and bundling strategies to improve conversion and AOV.
Execute data‑driven A/B tests to refine messaging, promotions, and funnel performance.
DTC Promotion & Product Marketing Launch DTC‑first campaigns for new product releases, seasonal promotions, and service offerings (e.g., app upgrades, subscriptions).
Create integrated marketing programs that combine paid, owned, and earned media around life moments.
Analytics, Reporting & Forecasting Partner with Analytics team to build dashboards and reporting frameworks to monitor CAC, LTV, conversion rates, and subscriber growth.
Forecast demand, build marketing mix models, and influence supply planning and site merchandising.
Cross‑Functional Leadership Lead and grow a team of performance marketers, growth content strategists, and agency partners.
Collaborate closely with CRM, Insight & Analytics, Creative, Product teams, and data science to build a seamless customer experience across the funnel.
Qualifications
Minimum 5 years of DTC marketing experience, with a strong track record in customer acquisition, performance media, and full‑funnel campaign strategy.
Experience managing 7‑figure budgets and delivering revenue and margin growth through paid and owned channels.
Proven success optimizing Commerce funnels (Shopify, Salesforce Commerce Cloud, etc.) and working with analytics tools like GA4, Amplitude, or Looker, Rockerbox.
Strong cross‑functional leadership and ability to influence creative, tech, and executive stakeholders.
Experience with connected products, app‑based services, or hybrid physical/digital consumer ecosystems.
Competencies
Drives vision and purpose
Drives Engagement
Manages Complexity
Plans and Aligns
Decision Quality
Additional Information Fortune Brands Innovations, Inc. is an industry‑leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our purpose is to elevate every life by transforming spaces into havens. We support an inclusive and diverse culture where everyone is encouraged to be authentic.
Hiring Pay Range: $105,000 USD – $165,000 USD. Base salary may vary. In addition, employees may participate in an annual bonus plan or a role‑based sales incentive plan.
Benefits include comprehensive health plans, a market‑leading 401(k) program with company contribution, product discounts, flexible time off (including half‑day summer Fridays), inclusive fertility/adoption benefits, and Employee Resource Groups.
Fortune Brands Innovates under the ticker FBIN. Company headquarters are in Deerfield, Illinois.
EQUAL EMPLOYMENT OPPORTUNITY:
FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history, or other legally protected characteristic.
REASONABLE ACCOMMODATIONS:
FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need accommodation, contact fbinleave.fbhs@fbin.com with the nature of your request and contact information. Resumes sent to this email will not be responded to.
To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at
www.fbin.com/careers .
#J-18808-Ljbffr
JOB SUMMARY:
We’re seeking a growth‑focused, consumer‑obsessed Senior Manager, Digital Demand Generation to lead revenue marketing strategy across our direct‑to‑consumer business. You will manage overall growth strategy – acquiring new customers, driving revenue across our Commerce storefronts, and delivering meaningful, data‑driven engagement throughout the customer lifecycle.
Key Responsibilities
Customer Acquisition & Paid Media Own the strategy and execution of paid digital (Meta, Google, YouTube, TikTok, Amazon DSP), affiliates, and influencers to acquire and retain high‑value DTC customers.
Optimize for CAC:LTV, return on ad spend (ROAS), and media efficiency across channels.
Site & Conversion Optimization Partner with SEO, content strategists and UX teams to optimize product pages, landing flows, merchandising, and bundling strategies to improve conversion and AOV.
Execute data‑driven A/B tests to refine messaging, promotions, and funnel performance.
DTC Promotion & Product Marketing Launch DTC‑first campaigns for new product releases, seasonal promotions, and service offerings (e.g., app upgrades, subscriptions).
Create integrated marketing programs that combine paid, owned, and earned media around life moments.
Analytics, Reporting & Forecasting Partner with Analytics team to build dashboards and reporting frameworks to monitor CAC, LTV, conversion rates, and subscriber growth.
Forecast demand, build marketing mix models, and influence supply planning and site merchandising.
Cross‑Functional Leadership Lead and grow a team of performance marketers, growth content strategists, and agency partners.
Collaborate closely with CRM, Insight & Analytics, Creative, Product teams, and data science to build a seamless customer experience across the funnel.
Qualifications
Minimum 5 years of DTC marketing experience, with a strong track record in customer acquisition, performance media, and full‑funnel campaign strategy.
Experience managing 7‑figure budgets and delivering revenue and margin growth through paid and owned channels.
Proven success optimizing Commerce funnels (Shopify, Salesforce Commerce Cloud, etc.) and working with analytics tools like GA4, Amplitude, or Looker, Rockerbox.
Strong cross‑functional leadership and ability to influence creative, tech, and executive stakeholders.
Experience with connected products, app‑based services, or hybrid physical/digital consumer ecosystems.
Competencies
Drives vision and purpose
Drives Engagement
Manages Complexity
Plans and Aligns
Decision Quality
Additional Information Fortune Brands Innovations, Inc. is an industry‑leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our purpose is to elevate every life by transforming spaces into havens. We support an inclusive and diverse culture where everyone is encouraged to be authentic.
Hiring Pay Range: $105,000 USD – $165,000 USD. Base salary may vary. In addition, employees may participate in an annual bonus plan or a role‑based sales incentive plan.
Benefits include comprehensive health plans, a market‑leading 401(k) program with company contribution, product discounts, flexible time off (including half‑day summer Fridays), inclusive fertility/adoption benefits, and Employee Resource Groups.
Fortune Brands Innovates under the ticker FBIN. Company headquarters are in Deerfield, Illinois.
EQUAL EMPLOYMENT OPPORTUNITY:
FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history, or other legally protected characteristic.
REASONABLE ACCOMMODATIONS:
FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need accommodation, contact fbinleave.fbhs@fbin.com with the nature of your request and contact information. Resumes sent to this email will not be responded to.
To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at
www.fbin.com/careers .
#J-18808-Ljbffr