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PHD

Director, Digital

PHD, New York, New York, us, 10261

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2 days ago Be among the first 25 applicants

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought‑leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award‑winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.

Qualifications

Bachelor’s degree

3+ years in a management role; must be comfortable managing a team of 4+ employees – we are looking for someone who is currently a Director or who has been an Associate Director for a minimum of 2, ideally 3 years

Exudes specific strengths in enhancing and complimenting Planning and Strategy work with a Digital‑first POV and a collaborative and supportive partnership approach

Strengths in tapping into a hubbed activation team for biddable media activation:

ability for clear and concise briefing of assignments to activation teams

ability to filter out distracting and non‑priority requests to protect team’s focus

mindful of the economic and efficient utilization of activation resources

experience identifying true high‑touch moments for tapping COE subject matter expertise to elevate client deliverables

Meeting with senior leaders to understand and facilitate client, agency and business requests

Meeting and leading meetings with agency partners, clients, and vendor partners

Can create decks from scratch

Working with offshore teammates is a plus

Understanding of client/agency finance process; client billing and employee hours/pacing against business scope - Must follow agency process to support/push continued adherence to facilitate workflow and manage expectations

Media Experience

8+ years digital planning and buying

Must have a strong understanding of the digital marketplace with regard to digital investment strategy, digital buying models, programmatic, search/social, negotiations, rates and contract execution.

Must have understanding of and experience with Media Mix Modeling and/or Multi‑Touch Attribution models

Must have experience in digital display, digital video (including CTV, audio (streaming/podcasts)

Full funnel planning and execution

Initiating, negotiating, and maintaining vendor commitment levels and contracts across agency and/or client portfolio

Experience working in Google Analytics is a plus

Must be proficient in media terminology, media math, and reach and frequency calculations

Knowledge/Expertise

Has extensive experience managing client relationships

Resourceful and analytical thinker

Must be willing and able to manage, motivate, collaborate, define, execute, and deliver

Excellent verbal and written presentation skills: Conveys thoughts, ideas, feelings and decisions in a clear, concise and appropriate manner

Porsche Specific Expertise

Must be able to balance managing multiple campaigns and client sets

Extensive experience in deck writing, specifically tactical slides

Excellent media negotiator, someone who is willing to negotiate above and beyond on all programs for client

Experience in deck reporting writing

Must be able to write and communicate in a story telling nature

Responsibilities A high level of success is required in each of the following Core Competencies:

Leadership

Considers a broad business context for the development of challenging and realistic goals

Can guide clients through unfamiliar or complex media and investment topics

Creates a direction for the Digital and Activation team and devises the plans for short‑term and long‑term vitality, grow and success

Partners cross channel with a vision for the holistic Porsche business

Identifies opportunities to increase individual and organizational performance or results by consistently looking at ways to make things better

Management Planning and Organization

Creates a plan that organizes and aligns resources to accomplish objectives within an established timeline

Efficiently manages multiple demands and competing priorities

Judgment - Intelligently manages the reward/risk ratio

Takes responsibility for making timely and well‑analyzed decisions

Confirms conclusions and takes actions based upon the facts, available resources and our organizational goals and values

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range: $140,000—$160,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in‑office days may be adjusted over time, potentially increasing the number of required in‑office days based on business needs.

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