SupportFinity™
Executive Director, Omnichannel Strategy
SupportFinity™, Sunnyvale, California, United States, 94087
Executive Director, Omnichannel Strategy
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Full-time
Sunnyvale
Master (>10 yrs)
Revolution Medicines is a clinical-stage precision oncology company focused on developing novel targeted therapies to inhibit frontier targets in RAS-addicted cancers. The company’s R&D pipeline comprises RAS(ON) Inhibitors designed to suppress diverse oncogenic variants of RAS proteins, and RAS Companion Inhibitors for use in combination treatment strategies. As a new member of the Revolution Medicines team, you will join other outstanding Revolutionaries in a tireless commitment to patients with cancers harboring mutations in the RAS signaling pathway.
The Opportunity Executive Director, Omnichannel Strategy leads the portfolio-level digital and omnichannel strategy across HCP, patient, payer, and other relevant audiences. This role architects a digital-first operating model that scales across multiple indications while driving marketing-led AI use cases (e.g., next-best engagement, predictive audiences, creative modularity) exploration and adoption. Reporting to VP of US Sales and Marketing, this role transforms how we engage customers through integrated digital experiences while building capabilities for future growth.
Omnichannel Strategy & Digital Innovation
Develop and execute portfolio omnichannel strategies across all customer segments and priority channels (media, web, mobile, CRM, social, search, and field orchestration).
Lead strategic evaluation and implementation of emerging technologies (AI, machine learning, predictive analytics) in collaboration with IT and Digital Transformation teams.
Architect channel playbooks and reusable, claims-based modular content strategies that scale across indications.
Establish center of excellence for digital marketing execution across Commercial organization.
Lead rollout trainings and change-management efforts to drive adoption of new platforms, processes and data-driven ways of working across Commercial organization.
Launch Readiness & Operational Excellence
Build launch-ready digital roadmap and infrastructure for new product launches and indications extensions, from pre-approval market priming through 12 months post-launch.
Create fast lanes for approval of modular content and establish SOPs for efficient digital execution.
Lead strategy and tactical planning processes for digital and non-personal marketing across all audiences.
Oversee quarterly business review planning and performance measurement for digital marketing.
Author Business Requirements Documents (BRDs) and functional specs for internal teams and agencies, ensuring clarity on business objectives and technical deliverables.
Develop and maintain program playbooks, governance frameworks, standard operating procedures and audit processes to standardize execution and meet regulatory requirements.
Cross-Functional Leadership
Partner with Medical Affairs on omnichannel initiatives.
Align with Market Access on payer engagement and access milestones integrated into omnichannel plans.
Collaborate with Sales leadership on field-digital sequencing and coordinated customer engagement.
Integration & Governance: collaborate with IT and Commercial Data teams to define requirements for marketing data needs and integration, ensuring consistent, compliant data flow for campaign triggers, media optimization and measurement, and other needs.
Team & Budget Management
Lead and develop high-performing digital marketing team; upskill broader commercial organization on omnichannel best practices and AI use cases.
Manage annual digital marketing budget including all branded media spend.
Partner with TA teams and corporate communications to oversee digital and media agencies, ensuring accountability for measurable outcomes.
Partner with Compliance, Legal, and Regulatory teams to maintain promotional standards.
Required Skills, Experience and Education
BS/BA in relevant discipline
12+ years of relevant experience in customer or product-focused roles, with experience driving omnichannel & channel product advancement and implementation.
Strong leadership and team management experience, including specific experience in coaching, developing, and inspiring talent.
Proven ability to own and manage the full product lifecycle, including visioning, roadmap creation, execution, and impact measurement.
Understanding of how to design and evolve user & customer-centric experiences to drive customer satisfaction.
Excellent communication and stakeholder management skills, with demonstrated success in facilitating cross-functional collaboration.
Analytical and problem-solving skills to interpret customer insights and drive operational decisions.
Strategic prioritization with pragmatic execution.
Mastery of omnichannel planning and marketing measurement.
Demonstrated ability to drive digital transformation and change management.
Understanding of FDA promotional regulations and MLR processes.
Preferred Skills
Oncology, launch experience preferred.
Base Pay Salary Range $256,000 — $320,000 USD
Revolution Medicines is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, disability, marital status, medical condition, and veteran status.
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Full-time
Sunnyvale
Master (>10 yrs)
Revolution Medicines is a clinical-stage precision oncology company focused on developing novel targeted therapies to inhibit frontier targets in RAS-addicted cancers. The company’s R&D pipeline comprises RAS(ON) Inhibitors designed to suppress diverse oncogenic variants of RAS proteins, and RAS Companion Inhibitors for use in combination treatment strategies. As a new member of the Revolution Medicines team, you will join other outstanding Revolutionaries in a tireless commitment to patients with cancers harboring mutations in the RAS signaling pathway.
The Opportunity Executive Director, Omnichannel Strategy leads the portfolio-level digital and omnichannel strategy across HCP, patient, payer, and other relevant audiences. This role architects a digital-first operating model that scales across multiple indications while driving marketing-led AI use cases (e.g., next-best engagement, predictive audiences, creative modularity) exploration and adoption. Reporting to VP of US Sales and Marketing, this role transforms how we engage customers through integrated digital experiences while building capabilities for future growth.
Omnichannel Strategy & Digital Innovation
Develop and execute portfolio omnichannel strategies across all customer segments and priority channels (media, web, mobile, CRM, social, search, and field orchestration).
Lead strategic evaluation and implementation of emerging technologies (AI, machine learning, predictive analytics) in collaboration with IT and Digital Transformation teams.
Architect channel playbooks and reusable, claims-based modular content strategies that scale across indications.
Establish center of excellence for digital marketing execution across Commercial organization.
Lead rollout trainings and change-management efforts to drive adoption of new platforms, processes and data-driven ways of working across Commercial organization.
Launch Readiness & Operational Excellence
Build launch-ready digital roadmap and infrastructure for new product launches and indications extensions, from pre-approval market priming through 12 months post-launch.
Create fast lanes for approval of modular content and establish SOPs for efficient digital execution.
Lead strategy and tactical planning processes for digital and non-personal marketing across all audiences.
Oversee quarterly business review planning and performance measurement for digital marketing.
Author Business Requirements Documents (BRDs) and functional specs for internal teams and agencies, ensuring clarity on business objectives and technical deliverables.
Develop and maintain program playbooks, governance frameworks, standard operating procedures and audit processes to standardize execution and meet regulatory requirements.
Cross-Functional Leadership
Partner with Medical Affairs on omnichannel initiatives.
Align with Market Access on payer engagement and access milestones integrated into omnichannel plans.
Collaborate with Sales leadership on field-digital sequencing and coordinated customer engagement.
Integration & Governance: collaborate with IT and Commercial Data teams to define requirements for marketing data needs and integration, ensuring consistent, compliant data flow for campaign triggers, media optimization and measurement, and other needs.
Team & Budget Management
Lead and develop high-performing digital marketing team; upskill broader commercial organization on omnichannel best practices and AI use cases.
Manage annual digital marketing budget including all branded media spend.
Partner with TA teams and corporate communications to oversee digital and media agencies, ensuring accountability for measurable outcomes.
Partner with Compliance, Legal, and Regulatory teams to maintain promotional standards.
Required Skills, Experience and Education
BS/BA in relevant discipline
12+ years of relevant experience in customer or product-focused roles, with experience driving omnichannel & channel product advancement and implementation.
Strong leadership and team management experience, including specific experience in coaching, developing, and inspiring talent.
Proven ability to own and manage the full product lifecycle, including visioning, roadmap creation, execution, and impact measurement.
Understanding of how to design and evolve user & customer-centric experiences to drive customer satisfaction.
Excellent communication and stakeholder management skills, with demonstrated success in facilitating cross-functional collaboration.
Analytical and problem-solving skills to interpret customer insights and drive operational decisions.
Strategic prioritization with pragmatic execution.
Mastery of omnichannel planning and marketing measurement.
Demonstrated ability to drive digital transformation and change management.
Understanding of FDA promotional regulations and MLR processes.
Preferred Skills
Oncology, launch experience preferred.
Base Pay Salary Range $256,000 — $320,000 USD
Revolution Medicines is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, disability, marital status, medical condition, and veteran status.
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