University of Georgia
Social Media and Marketing Specialist
Posting Number: S14335P
Working Title: Social Media and Marketing Specialist
Department: FACS-Human Devel & Family Sci
Posting Details Posting Type: External Retirement Plan (TRS or ORP) Employment Type: Employee Benefits Eligibility: Eligible Full/Part Time: Full Time Work Schedule: Monday – Friday, 8:00 AM – 5:00 PM. Periodic evening and weekend work, in‑state travel, and attendance at overnight, out‑of‑town meetings, trainings, and conferences may be required. Advertised Salary: $36,735 - $50,000 Posting Date: 11/05/2025 Closing Date: Proposed Starting Date 01/01/2026 Location: Athens Area
Equal Opportunity Employer The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status.
USG Core Values Statement The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards.
Minimum Qualifications Bachelor’s degree in a related field or equivalent
Preferred Qualifications Master’s degree in Communication, Business, Digital Media, Marketing, Public Relations, or two years of relevant experience in a related field preferred.
Position Summary The Social Media and Marketing Specialist will lead efforts to plan, create, and manage all digital and print marketing content; coordinate multi-platform social media campaigns; and collaborate with program staff and community partners to ensure consistent and effective messaging aligned with the project’s mission and brand.
Knowledge, Skills, Abilities and/or Competencies
Strong interpersonal, communication, and storytelling skills.
Excellent verbal and written communication and presentation skills.
Demonstrated ability to plan, design, and implement marketing and social media campaigns.
Proficiency in social media management tools and analytics (e.g., Meta Business Suite or similar).
Proficiency in web content management systems and basic HTML or CMS editing.
Graphic design and video editing skills using software such as Canva, Adobe Creative Cloud, or equivalent.
Strong writing, proofing, and editing skills with attention to accuracy and tone.
Experience using digital marketing platforms and tracking software.
Excellent organizational, time management, and problem‑solving abilities.
Demonstrated professionalism, initiative, and follow‑through.
Ability to work both independently and collaboratively within a team.
Ability to assign tasks and monitor progress to ensure adherence with project needs and deadlines.
Strong organizational and time‑management skills, with attention to detail and deadlines.
Ability to complete and process administrative and quality assurance paperwork and prepare progress reports.
Physical Demands
Sitting at a computer.
Lifting up to 15 lbs.
Driving as needed to perform job duties.
Travel and participate in overnight, out‑of‑town meetings and trainings as deemed necessary.
Work evenings and weekends as needed.
Duties/Responsibilities Social Media Management
Develop and implement a comprehensive social media strategy across multiple platforms (e.g., Facebook, Instagram, X/Twitter, YouTube, LinkedIn) to recruit and engage couples statewide.
Create, schedule, and manage dynamic content (posts, graphics, videos, reels, stories) that aligns with ECG’s mission, values, and messaging.
Collaborate with the program team to coordinate paid and organic social media campaigns and manage digital advertising budgets in alignment with recruitment goals.
Ensure all communications adhere to UGA and project branding, accessibility, and confidentiality guidelines.
Monitor social media engagement, respond to comments and messages, and foster a positive, professional, inclusive and relationship‑oriented online presence.
Content Creation and Design
Produce high‑quality digital and print marketing materials—including flyers, infographics, short videos, newsletters, and promotional campaigns—to increase awareness and participation in ECG.
Collaborate with project staff, community partners, and participants to feature success stories, event highlights, and couple testimonials that reflect the program’s reach and impact.
Coordinate updates to the program website, ensuring content is current, engaging, and user‑friendly.
Maintain and organize digital assets, templates, and brand resources to ensure consistent messaging and visual identity across all materials.
Supervise and mentor student interns contributing to content creation, design, and social media activities.
Marketing Strategy and Community Engagement
Develop and execute multi‑channel marketing strategies—including social media, email campaigns, community newsletters, and local partnerships—to reach couples through trusted networks.
Collaborate with community organizations and program staff to plan and implement coordinated recruitment and outreach efforts statewide.
Support partner‑led outreach activities by providing promotional materials, branded templates, and messaging guidance to ensure consistency and impact.
Attend community events and partner meetings to promote ECG and enhance visibility.
Maintain organized documentation of marketing activities, content calendars, and outreach collaborations.
Stay informed on social media and digital marketing trends, best practices, and innovative outreach strategies to strengthen ECG’s visibility and engagement across Georgia.
Data and Analytics
Collect, analyze, and interpret social media performance metrics and metadata to assess campaign reach, engagement, and effectiveness.
Prepare regular analytics summaries and dashboards highlighting key performance indicators (KPIs) and outcomes.
Use analytics insights to refine strategies, inform decisions about content timing, tone, and audience targeting, and contribute to continuous quality improvement (CQI) processes.
Support evaluation efforts by documenting marketing and outreach metrics and contributing to progress reports summarizing marketing outcomes and engagement trends.
Contact Information Recruitment Contact: Matthew Hampl Email: Matthew.Hampl@uga.edu Phone: 706‑542‑9004
Applicant Documents Required Documents
Resume/CV
Cover Letter
Other Documents #1
List of References with Contact Information
Optional Documents #J-18808-Ljbffr
Posting Details Posting Type: External Retirement Plan (TRS or ORP) Employment Type: Employee Benefits Eligibility: Eligible Full/Part Time: Full Time Work Schedule: Monday – Friday, 8:00 AM – 5:00 PM. Periodic evening and weekend work, in‑state travel, and attendance at overnight, out‑of‑town meetings, trainings, and conferences may be required. Advertised Salary: $36,735 - $50,000 Posting Date: 11/05/2025 Closing Date: Proposed Starting Date 01/01/2026 Location: Athens Area
Equal Opportunity Employer The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status.
USG Core Values Statement The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards.
Minimum Qualifications Bachelor’s degree in a related field or equivalent
Preferred Qualifications Master’s degree in Communication, Business, Digital Media, Marketing, Public Relations, or two years of relevant experience in a related field preferred.
Position Summary The Social Media and Marketing Specialist will lead efforts to plan, create, and manage all digital and print marketing content; coordinate multi-platform social media campaigns; and collaborate with program staff and community partners to ensure consistent and effective messaging aligned with the project’s mission and brand.
Knowledge, Skills, Abilities and/or Competencies
Strong interpersonal, communication, and storytelling skills.
Excellent verbal and written communication and presentation skills.
Demonstrated ability to plan, design, and implement marketing and social media campaigns.
Proficiency in social media management tools and analytics (e.g., Meta Business Suite or similar).
Proficiency in web content management systems and basic HTML or CMS editing.
Graphic design and video editing skills using software such as Canva, Adobe Creative Cloud, or equivalent.
Strong writing, proofing, and editing skills with attention to accuracy and tone.
Experience using digital marketing platforms and tracking software.
Excellent organizational, time management, and problem‑solving abilities.
Demonstrated professionalism, initiative, and follow‑through.
Ability to work both independently and collaboratively within a team.
Ability to assign tasks and monitor progress to ensure adherence with project needs and deadlines.
Strong organizational and time‑management skills, with attention to detail and deadlines.
Ability to complete and process administrative and quality assurance paperwork and prepare progress reports.
Physical Demands
Sitting at a computer.
Lifting up to 15 lbs.
Driving as needed to perform job duties.
Travel and participate in overnight, out‑of‑town meetings and trainings as deemed necessary.
Work evenings and weekends as needed.
Duties/Responsibilities Social Media Management
Develop and implement a comprehensive social media strategy across multiple platforms (e.g., Facebook, Instagram, X/Twitter, YouTube, LinkedIn) to recruit and engage couples statewide.
Create, schedule, and manage dynamic content (posts, graphics, videos, reels, stories) that aligns with ECG’s mission, values, and messaging.
Collaborate with the program team to coordinate paid and organic social media campaigns and manage digital advertising budgets in alignment with recruitment goals.
Ensure all communications adhere to UGA and project branding, accessibility, and confidentiality guidelines.
Monitor social media engagement, respond to comments and messages, and foster a positive, professional, inclusive and relationship‑oriented online presence.
Content Creation and Design
Produce high‑quality digital and print marketing materials—including flyers, infographics, short videos, newsletters, and promotional campaigns—to increase awareness and participation in ECG.
Collaborate with project staff, community partners, and participants to feature success stories, event highlights, and couple testimonials that reflect the program’s reach and impact.
Coordinate updates to the program website, ensuring content is current, engaging, and user‑friendly.
Maintain and organize digital assets, templates, and brand resources to ensure consistent messaging and visual identity across all materials.
Supervise and mentor student interns contributing to content creation, design, and social media activities.
Marketing Strategy and Community Engagement
Develop and execute multi‑channel marketing strategies—including social media, email campaigns, community newsletters, and local partnerships—to reach couples through trusted networks.
Collaborate with community organizations and program staff to plan and implement coordinated recruitment and outreach efforts statewide.
Support partner‑led outreach activities by providing promotional materials, branded templates, and messaging guidance to ensure consistency and impact.
Attend community events and partner meetings to promote ECG and enhance visibility.
Maintain organized documentation of marketing activities, content calendars, and outreach collaborations.
Stay informed on social media and digital marketing trends, best practices, and innovative outreach strategies to strengthen ECG’s visibility and engagement across Georgia.
Data and Analytics
Collect, analyze, and interpret social media performance metrics and metadata to assess campaign reach, engagement, and effectiveness.
Prepare regular analytics summaries and dashboards highlighting key performance indicators (KPIs) and outcomes.
Use analytics insights to refine strategies, inform decisions about content timing, tone, and audience targeting, and contribute to continuous quality improvement (CQI) processes.
Support evaluation efforts by documenting marketing and outreach metrics and contributing to progress reports summarizing marketing outcomes and engagement trends.
Contact Information Recruitment Contact: Matthew Hampl Email: Matthew.Hampl@uga.edu Phone: 706‑542‑9004
Applicant Documents Required Documents
Resume/CV
Cover Letter
Other Documents #1
List of References with Contact Information
Optional Documents #J-18808-Ljbffr