Togetherwork
Customer Marketing Manager
Location:
Austin, TX (Hybrid - 3 days in office per week)
About Us At Togetherwork, we bring people together through technology, collaboration, and shared success. Our mission is to help organizations thrive by building connections that last. We believe great customer relationships are at the heart of everything we do, and we’re looking for a leader who shares that vision.
About the Role We’re looking for a
Customer Marketing Professional
to join our marketing team and play a critical role in building deeper relationships with our existing customers. This person will focus on developing and executing engaging campaigns that nurture customer loyalty, drive product adoption, and uncover growth opportunities within our customer base. The ideal candidate will be highly customer‑centric, data‑driven, and creative in finding ways to strengthen retention and expand customer value. A knowledge of embedded financial services offerings is preferred, as this will help create targeted, relevant messaging for our customer segments.
Key Responsibilities
Design, launch, and optimize
customer‑focused marketing campaigns
that drive adoption, retention, engagement, and upsell opportunities.
Partner with
customer success, product, and sales teams
to understand customer needs and deliver timely, relevant content across email, in‑app, webinars, and community platforms.
Develop
customer journeys
and nurture programs that increase adoption of features, encourage renewals, and support account growth.
Create and manage customer communication plans around
product updates, training, and new features
to drive awareness and usage.
Segment and analyze customer data to identify patterns, risks, and opportunities for deeper engagement.
Support the creation of
customer advocacy initiatives , including case studies, testimonials, and referral programs.
Measure campaign performance, retention rates, and customer growth metrics, and present actionable insights to leadership.
Stay current with best practices in
customer lifecycle marketing, embedded financial systems, and SaaS retention strategies .
Apply
Agentic Marketing tools
to streamline production, personalize campaigns, and improve speed‑to‑value‑safely and measurably.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
3+ years of experience in
customer marketing, lifecycle marketing, or demand generation
within a SaaS or technology company.
Strong understanding of
customer engagement and retention strategies
across multiple channels.
Familiarity with
embedded financial systems
or adjacent industries is strongly preferred.
Proficiency in
marketing automation tools (e.g., HubSpot, Marketo, Salesforce Marketing Cloud)
and CRM systems.
Excellent copywriting and storytelling skills with the ability to tailor messaging to different customer personas.
Analytical mindset with experience tracking and reporting on
campaign performance, churn, and growth metrics .
Collaborative team player with the ability to work across departments and influence without direct authority.
Why You’ll Love Working Here At Togetherwork, you’ll be part of a collaborative team that values innovation, impact, and growth—both for our customers and our people. We offer competitive compensation, a hybrid work model in our vibrant Austin office, and the opportunity to shape the future of customer success at scale.
Benefits
Medical, dental, and vision insurance options
100% Employer paid short/long term disability
Basic Life
401(k) option with 100% company match up to 4%
Flexible paid personal/vacation time built on mutual trust and accountability
10 sick days annually
10 company paid holidays
6 weeks paid parental leave
Pet Insurance
Medical Travel Benefits
Infertility Benefits
Teladoc
Employee Assistance Program
Wellness Benefits & Engagement Platform
Inclusion and Diversity Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws.
Salary Range Disclosure The base range represents the low and high end of the Togetherwork salary range for this position. Actual salaries will vary and may be above or below the range based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Togetherwork’s total compensation package for employees. Other rewards may include discretionary bonuses, long term incentives, a flexible paid vacation/personal time policy, 6 weeks paid parental leave and more.
Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.
Our mission‑critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.
#J-18808-Ljbffr
Austin, TX (Hybrid - 3 days in office per week)
About Us At Togetherwork, we bring people together through technology, collaboration, and shared success. Our mission is to help organizations thrive by building connections that last. We believe great customer relationships are at the heart of everything we do, and we’re looking for a leader who shares that vision.
About the Role We’re looking for a
Customer Marketing Professional
to join our marketing team and play a critical role in building deeper relationships with our existing customers. This person will focus on developing and executing engaging campaigns that nurture customer loyalty, drive product adoption, and uncover growth opportunities within our customer base. The ideal candidate will be highly customer‑centric, data‑driven, and creative in finding ways to strengthen retention and expand customer value. A knowledge of embedded financial services offerings is preferred, as this will help create targeted, relevant messaging for our customer segments.
Key Responsibilities
Design, launch, and optimize
customer‑focused marketing campaigns
that drive adoption, retention, engagement, and upsell opportunities.
Partner with
customer success, product, and sales teams
to understand customer needs and deliver timely, relevant content across email, in‑app, webinars, and community platforms.
Develop
customer journeys
and nurture programs that increase adoption of features, encourage renewals, and support account growth.
Create and manage customer communication plans around
product updates, training, and new features
to drive awareness and usage.
Segment and analyze customer data to identify patterns, risks, and opportunities for deeper engagement.
Support the creation of
customer advocacy initiatives , including case studies, testimonials, and referral programs.
Measure campaign performance, retention rates, and customer growth metrics, and present actionable insights to leadership.
Stay current with best practices in
customer lifecycle marketing, embedded financial systems, and SaaS retention strategies .
Apply
Agentic Marketing tools
to streamline production, personalize campaigns, and improve speed‑to‑value‑safely and measurably.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
3+ years of experience in
customer marketing, lifecycle marketing, or demand generation
within a SaaS or technology company.
Strong understanding of
customer engagement and retention strategies
across multiple channels.
Familiarity with
embedded financial systems
or adjacent industries is strongly preferred.
Proficiency in
marketing automation tools (e.g., HubSpot, Marketo, Salesforce Marketing Cloud)
and CRM systems.
Excellent copywriting and storytelling skills with the ability to tailor messaging to different customer personas.
Analytical mindset with experience tracking and reporting on
campaign performance, churn, and growth metrics .
Collaborative team player with the ability to work across departments and influence without direct authority.
Why You’ll Love Working Here At Togetherwork, you’ll be part of a collaborative team that values innovation, impact, and growth—both for our customers and our people. We offer competitive compensation, a hybrid work model in our vibrant Austin office, and the opportunity to shape the future of customer success at scale.
Benefits
Medical, dental, and vision insurance options
100% Employer paid short/long term disability
Basic Life
401(k) option with 100% company match up to 4%
Flexible paid personal/vacation time built on mutual trust and accountability
10 sick days annually
10 company paid holidays
6 weeks paid parental leave
Pet Insurance
Medical Travel Benefits
Infertility Benefits
Teladoc
Employee Assistance Program
Wellness Benefits & Engagement Platform
Inclusion and Diversity Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws.
Salary Range Disclosure The base range represents the low and high end of the Togetherwork salary range for this position. Actual salaries will vary and may be above or below the range based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Togetherwork’s total compensation package for employees. Other rewards may include discretionary bonuses, long term incentives, a flexible paid vacation/personal time policy, 6 weeks paid parental leave and more.
Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.
Our mission‑critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.
#J-18808-Ljbffr