McDermott Will & Schulte
Associate Director of Marketing, Transactions
McDermott Will & Schulte, Boston, Massachusetts, us, 02298
Associate Director of Marketing, Transactions
Apply for the Associate Director of Marketing, Transactions role at McDermott Will & Schulte, a leading global law firm that brings together more than 1,750 lawyers and 3,200 business professionals. McDermott celebrates excellence, collaboration, and community and has been recognized by USA Today, Fortune, The American Lawyer, and Vault as a top workplace. We are also certified by Great Place to Work.
With Us, You’ll Find
A firm where everyone belongs: Our award‑winning culture prioritizes warmth and authenticity — we encourage you to be yourself.
Enthusiasm for all perspectives: We’re smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive.
Support to feel your best and do your best: Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work‑life balance.
Real rewards for real work: We offer generous compensation packages that recognize hard work and excellence.
Job Description The Associate Director of Marketing, Transactions drives strategic, data‑informed marketing campaigns that elevate McDermott Will & Schulte’s market presence and generate new business opportunities. This position functions as the lead marketer for the firm’s Transactions Practice, developing and executing integrated marketing programs that highlight the firm’s depth and breadth across deal capabilities and strong industry leadership. The Associate Director collaborates closely with the Director of Marketing, brand, communications, business development, and marketing technology teams, among others, to deliver measurable growth and market impact.
Essential Functions and Responsibilities
Lead the strategy, development, and execution of integrated marketing programs that elevate the Transactions Practice, spanning M&A, PE, Private Capital, Investment Funds, Real Estate, and more, by showcasing the firm’s deal capabilities and driving measurable growth across key industries and client segments.
Collaborate with lawyers, business development, and cross‑functional marketing and communications teams to design and deliver client‑centric campaigns aligned with market opportunities and firm priorities.
Use data, segmentation, and marketing automation to create personalized, digitally‑enabled activations that engage dealmakers, sponsors, and investors, converting insights into qualified business opportunities.
Apply market intelligence, client insights, and competitive analysis to inform targeting, messaging, and positioning strategies that align with client needs and evolving market conditions and highlight the firm’s differentiated strengths in complex and cross‑border transactions.
Integrate events, sponsorships, and thought leadership into cohesive campaign ecosystems that build awareness, strengthen client relationships, and advance growth goals.
Drive account‑based marketing initiatives for priority clients and industry segments in collaboration with BD teams, using analytics and lead scoring to track performance and optimize conversion.
Introduce and apply emerging ideas and best practices in digital marketing, content strategy, data analytics, and marketing innovation, including generative AI and automation tools, to enhance campaign effectiveness.
Mentor and manage a high‑performing team that fosters collaboration, innovation, and continuous improvement, incorporating emerging tools and technologies to enhance marketing impact and efficiency.
Job Specifications
At least 10–15 years of experience in B2B marketing, with a proven track record in a senior marketing role leading transformative initiatives and campaigns.
Bachelor’s degree in marketing, business administration, or a related field. MBA or an advanced degree is a plus.
Demonstrated mastery of full‑funnel, multi‑channel marketing campaigns in a complex, matrixed organization.
Strong understanding of marketing strategy, demand generation, campaign management, market analysis, audience segmentation, buyer journeys, personas, campaign performance metrics, and the development of thought‑leadership campaigns and sophisticated event marketing campaigns.
Highly organized, detail‑oriented, and skilled in managing multiple concurrent projects, deadlines, and teams in fast‑paced, high‑performance environments.
Ability to maintain a proactive, solution‑oriented approach to problem solving.
Hands‑on experience with contemporary marketing technology platforms.
Strong analytical skills to interpret data, make informed decisions, and tell an impact story leveraging data.
Exceptional project management, interpersonal, relationship‑building, and executive‑level verbal and written communication skills.
Ability to lead and mentor team members, manage external agencies and freelancers, and connect dots across the organization to pull the right teams together with a focus on accountability and collaboration.
Ability to operate in an agile environment and quickly iterate.
Ability to apply test‑and‑learn methodologies and embrace change to meet evolving demands and priorities.
Successful candidates will be provided with outstanding career opportunities and will receive a competitive total rewards package with the opportunity to earn performance‑based bonuses.
Target hiring range: $203,000 – $288,000. Please note that quoted salary ranges are not guarantees of what final salary offers may be. Base pay is based on market location and may vary depending on job‑related knowledge, skills, experience, and geographic location. Base pay is only one part of the total rewards that McDermott provides to compensate and recognize staff professionals for their work. Full‑time positions are eligible for a discretionary bonus and a comprehensive benefits package.
Physical Demands and Work Environment Physical Demands
While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hear.
Employee must occasionally lift up to twenty (20) pounds.
Work Environment Typical indoor office environment.
Disclaimer The above statements are intended to describe the general nature and level of the work being performed by people within this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job.
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With Us, You’ll Find
A firm where everyone belongs: Our award‑winning culture prioritizes warmth and authenticity — we encourage you to be yourself.
Enthusiasm for all perspectives: We’re smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive.
Support to feel your best and do your best: Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work‑life balance.
Real rewards for real work: We offer generous compensation packages that recognize hard work and excellence.
Job Description The Associate Director of Marketing, Transactions drives strategic, data‑informed marketing campaigns that elevate McDermott Will & Schulte’s market presence and generate new business opportunities. This position functions as the lead marketer for the firm’s Transactions Practice, developing and executing integrated marketing programs that highlight the firm’s depth and breadth across deal capabilities and strong industry leadership. The Associate Director collaborates closely with the Director of Marketing, brand, communications, business development, and marketing technology teams, among others, to deliver measurable growth and market impact.
Essential Functions and Responsibilities
Lead the strategy, development, and execution of integrated marketing programs that elevate the Transactions Practice, spanning M&A, PE, Private Capital, Investment Funds, Real Estate, and more, by showcasing the firm’s deal capabilities and driving measurable growth across key industries and client segments.
Collaborate with lawyers, business development, and cross‑functional marketing and communications teams to design and deliver client‑centric campaigns aligned with market opportunities and firm priorities.
Use data, segmentation, and marketing automation to create personalized, digitally‑enabled activations that engage dealmakers, sponsors, and investors, converting insights into qualified business opportunities.
Apply market intelligence, client insights, and competitive analysis to inform targeting, messaging, and positioning strategies that align with client needs and evolving market conditions and highlight the firm’s differentiated strengths in complex and cross‑border transactions.
Integrate events, sponsorships, and thought leadership into cohesive campaign ecosystems that build awareness, strengthen client relationships, and advance growth goals.
Drive account‑based marketing initiatives for priority clients and industry segments in collaboration with BD teams, using analytics and lead scoring to track performance and optimize conversion.
Introduce and apply emerging ideas and best practices in digital marketing, content strategy, data analytics, and marketing innovation, including generative AI and automation tools, to enhance campaign effectiveness.
Mentor and manage a high‑performing team that fosters collaboration, innovation, and continuous improvement, incorporating emerging tools and technologies to enhance marketing impact and efficiency.
Job Specifications
At least 10–15 years of experience in B2B marketing, with a proven track record in a senior marketing role leading transformative initiatives and campaigns.
Bachelor’s degree in marketing, business administration, or a related field. MBA or an advanced degree is a plus.
Demonstrated mastery of full‑funnel, multi‑channel marketing campaigns in a complex, matrixed organization.
Strong understanding of marketing strategy, demand generation, campaign management, market analysis, audience segmentation, buyer journeys, personas, campaign performance metrics, and the development of thought‑leadership campaigns and sophisticated event marketing campaigns.
Highly organized, detail‑oriented, and skilled in managing multiple concurrent projects, deadlines, and teams in fast‑paced, high‑performance environments.
Ability to maintain a proactive, solution‑oriented approach to problem solving.
Hands‑on experience with contemporary marketing technology platforms.
Strong analytical skills to interpret data, make informed decisions, and tell an impact story leveraging data.
Exceptional project management, interpersonal, relationship‑building, and executive‑level verbal and written communication skills.
Ability to lead and mentor team members, manage external agencies and freelancers, and connect dots across the organization to pull the right teams together with a focus on accountability and collaboration.
Ability to operate in an agile environment and quickly iterate.
Ability to apply test‑and‑learn methodologies and embrace change to meet evolving demands and priorities.
Successful candidates will be provided with outstanding career opportunities and will receive a competitive total rewards package with the opportunity to earn performance‑based bonuses.
Target hiring range: $203,000 – $288,000. Please note that quoted salary ranges are not guarantees of what final salary offers may be. Base pay is based on market location and may vary depending on job‑related knowledge, skills, experience, and geographic location. Base pay is only one part of the total rewards that McDermott provides to compensate and recognize staff professionals for their work. Full‑time positions are eligible for a discretionary bonus and a comprehensive benefits package.
Physical Demands and Work Environment Physical Demands
While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hear.
Employee must occasionally lift up to twenty (20) pounds.
Work Environment Typical indoor office environment.
Disclaimer The above statements are intended to describe the general nature and level of the work being performed by people within this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job.
#J-18808-Ljbffr