Insight Global
Digital Marketing Manager
Insight Global is hiring a data-driven Digital Marketing Manager for a client in West Palm Beach, FL. This role is ideal for someone who thrives on performance optimization, lead generation, and scaling digital impact across platforms.
Base Pay Range $65,000.00/yr - $75,000.00/yr
Location West Palm Beach, FL
Employment Type Full-time
Seniority Level Not Applicable
Must Haves
5+ years in digital marketing, preferably in fintech, entertainment, or financial services
Proficiency in Salesforce Marketing Cloud, CRM integration, SQL, and AmScript
Strong knowledge of Google Ads, GA4, SEO, UTM tracking, and paid social
Familiarity with data privacy regulations and compliance best practices
Analytical mindset with a track record of performance-based optimization
Preferred Experience
Certifications in Google Ads, GA4, or Salesforce Marketing Cloud
Experience with music royalties, creator platforms, or referral programs
Working knowledge of HTML/CSS, Power BI, and advanced SQL scripting
What You’ll Do
Email & CRM Campaigns
Build and refine automated email journeys using Salesforce Marketing Cloud. Leverage CRM data for segmentation, personalization, and lifecycle marketing. Use A/B testing and analytics to boost engagement and conversions.
Paid Campaign Management
Manage paid campaigns across Google, LinkedIn, Meta, and YouTube. Implement tracking strategies (UTMs, pixels, tags) and integrate with Salesforce and WordPress. Optimize funnels and remarketing efforts to drive qualified leads.
Website & SEO
Oversee WordPress site performance and user experience. Execute SEO strategies to grow organic traffic and improve visibility.
Analytics & Reporting
Own GA4, Tag Manager, and dashboard reporting. Monitor campaign performance, ensure data accuracy, and align KPIs with business goals. Identify and resolve conversion bottlenecks.
Compliance & Privacy
Ensure all marketing activities comply with data privacy regulations and internal policies.
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Base Pay Range $65,000.00/yr - $75,000.00/yr
Location West Palm Beach, FL
Employment Type Full-time
Seniority Level Not Applicable
Must Haves
5+ years in digital marketing, preferably in fintech, entertainment, or financial services
Proficiency in Salesforce Marketing Cloud, CRM integration, SQL, and AmScript
Strong knowledge of Google Ads, GA4, SEO, UTM tracking, and paid social
Familiarity with data privacy regulations and compliance best practices
Analytical mindset with a track record of performance-based optimization
Preferred Experience
Certifications in Google Ads, GA4, or Salesforce Marketing Cloud
Experience with music royalties, creator platforms, or referral programs
Working knowledge of HTML/CSS, Power BI, and advanced SQL scripting
What You’ll Do
Email & CRM Campaigns
Build and refine automated email journeys using Salesforce Marketing Cloud. Leverage CRM data for segmentation, personalization, and lifecycle marketing. Use A/B testing and analytics to boost engagement and conversions.
Paid Campaign Management
Manage paid campaigns across Google, LinkedIn, Meta, and YouTube. Implement tracking strategies (UTMs, pixels, tags) and integrate with Salesforce and WordPress. Optimize funnels and remarketing efforts to drive qualified leads.
Website & SEO
Oversee WordPress site performance and user experience. Execute SEO strategies to grow organic traffic and improve visibility.
Analytics & Reporting
Own GA4, Tag Manager, and dashboard reporting. Monitor campaign performance, ensure data accuracy, and align KPIs with business goals. Identify and resolve conversion bottlenecks.
Compliance & Privacy
Ensure all marketing activities comply with data privacy regulations and internal policies.
#J-18808-Ljbffr