Publicis Groupe
Vice President, Data Science
– Publicis Groupe
Company Description
Publicis Groupe is one of the world’s largest communications groups, with 108,000 staff in over 100 countries. It offers world‑renowned creativity, best‑in‑class technology and data assets, and digital and consulting expertise across Creative, Media, Digital Business Transformation and Production.
Opportunity
Publicis Groupe seeks a talented individual to join its bespoke agency and partner with iconic brands in Snacking, Petcare and Food & Nutrition. This unique role supports the client’s marketing transformation journey through the Power of One model, integrating media, production, data & tech, social, influencer and commerce into end‑to‑end PESO experiences.
Overview
The role designs, builds, and delivers advanced data science and marketing science solutions in Publicis’s CoreAI platform to support global media engagement with Mars, Inc. It drives technical innovation and the delivery of advanced analytic solutions in connected measurement, forecasting, experimental design, and multimedia optimization.
Thought Leadership & Industry Innovation
Partner with CoreAI leadership and account strategists to translate complex challenges—such as brand growth, media efficiency, and sales forecasting—into actionable marketing science and data solutions.
Design global measurement strategies and frameworks that empower teams, regions, and partners to make smarter, data‑driven decisions.
Evaluate and enhance Publicis’ marketing science capabilities across micro‑segmentation, predictive signals, dynamic creative, and performance reporting.
Develop a Capabilities Roadmap that ensures Publicis remains a leader in marketing science innovation.
Foster a culture of experimentation and learning to continuously improve outcomes.
Collaborate with stakeholders through workshops to define objectives and KPIs.
Solution Development & Innovation
Advance CoreAI products with new predictive analytics, AI‑driven reporting, and cross‑media optimization approaches.
Develop innovative analytic solutions that apply connected data networks, advanced modeling techniques, and industry guidelines.
Collaborate with internal teams and external stakeholders to align on strategy and ensure successful implementation.
Marketing Science & Advanced Modeling
Lead a team applying machine learning and AI techniques (clustering, neural networks, time series forecasting, optimization) to build impactful marketing science products.
Work with structured and unstructured data—customer behaviors, CRM engagement, sales, and content performance—to generate actionable insights.
Partner with data science peers to create AI‑powered dashboards using Tableau, Power BI, or Datorama.
Leverage programming languages (Python, R, SQL) and frameworks (TensorFlow, scikit‑learn) for advanced modeling.
Project Execution & Oversight
Manage projects end‑to‑end, ensuring quality, timeliness, and alignment with CoreAI and client objectives.
Collaborate with engineers, analysts, and strategists to drive seamless delivery.
Present insights in a clear, actionable way for technical and non‑technical audiences.
Continuously monitor and refine models to ensure accuracy and business impact.
Qualifications
Minimum of 7 years’ experience in marketing & media analytics with a major marketing & advertising network or similar client‑side role.
Proven experience in client‑facing roles and delivering advanced analytics to clients.
Education: Bachelor’s or Master’s degree in Analytics, Business, Computer Science, Economics, or a related field.
Technical Skills
Practical knowledge of statistical modeling & predictive analytic techniques for marketing & media (e.g., MMM, multi‑touch attribution, DCO, segmentation, media planning).
Experience with systematic test design & improvement (full & fractional factorials, Monte Carlo simulations, risk‑based testing).
Programming experience in Python/R/SQL/SAS/Dataiku, along with data modeling frameworks (hierarchical & network models, OLAP design, predictive & time‑series modeling, knowledge graphs).
Proficiency with visualization tools such as Tableau, Datorama, Power BI.
Soft Skills
Excellent problem‑solving and critical‑thinking abilities.
Strong communication and presentation skills, engaging clients and stakeholders effectively.
Fosters collaboration and a learning culture rooted in innovation.
Additional Information Our motto “Viva La Différence” underscores that we are stronger together. We honor and celebrate all identities and focus on fostering belonging and inclusive experiences for all talent.
Publicis Groupe provides robust benefits including medical, dental, vision, disability, 401(k), parental and family care leave, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com.
Compensation Range: $163,210.00 – $256,910.00 annually. The company reserves the right to modify this pay range. Application deadline: 12/17/2025.
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply.
#J-18808-Ljbffr
– Publicis Groupe
Company Description
Publicis Groupe is one of the world’s largest communications groups, with 108,000 staff in over 100 countries. It offers world‑renowned creativity, best‑in‑class technology and data assets, and digital and consulting expertise across Creative, Media, Digital Business Transformation and Production.
Opportunity
Publicis Groupe seeks a talented individual to join its bespoke agency and partner with iconic brands in Snacking, Petcare and Food & Nutrition. This unique role supports the client’s marketing transformation journey through the Power of One model, integrating media, production, data & tech, social, influencer and commerce into end‑to‑end PESO experiences.
Overview
The role designs, builds, and delivers advanced data science and marketing science solutions in Publicis’s CoreAI platform to support global media engagement with Mars, Inc. It drives technical innovation and the delivery of advanced analytic solutions in connected measurement, forecasting, experimental design, and multimedia optimization.
Thought Leadership & Industry Innovation
Partner with CoreAI leadership and account strategists to translate complex challenges—such as brand growth, media efficiency, and sales forecasting—into actionable marketing science and data solutions.
Design global measurement strategies and frameworks that empower teams, regions, and partners to make smarter, data‑driven decisions.
Evaluate and enhance Publicis’ marketing science capabilities across micro‑segmentation, predictive signals, dynamic creative, and performance reporting.
Develop a Capabilities Roadmap that ensures Publicis remains a leader in marketing science innovation.
Foster a culture of experimentation and learning to continuously improve outcomes.
Collaborate with stakeholders through workshops to define objectives and KPIs.
Solution Development & Innovation
Advance CoreAI products with new predictive analytics, AI‑driven reporting, and cross‑media optimization approaches.
Develop innovative analytic solutions that apply connected data networks, advanced modeling techniques, and industry guidelines.
Collaborate with internal teams and external stakeholders to align on strategy and ensure successful implementation.
Marketing Science & Advanced Modeling
Lead a team applying machine learning and AI techniques (clustering, neural networks, time series forecasting, optimization) to build impactful marketing science products.
Work with structured and unstructured data—customer behaviors, CRM engagement, sales, and content performance—to generate actionable insights.
Partner with data science peers to create AI‑powered dashboards using Tableau, Power BI, or Datorama.
Leverage programming languages (Python, R, SQL) and frameworks (TensorFlow, scikit‑learn) for advanced modeling.
Project Execution & Oversight
Manage projects end‑to‑end, ensuring quality, timeliness, and alignment with CoreAI and client objectives.
Collaborate with engineers, analysts, and strategists to drive seamless delivery.
Present insights in a clear, actionable way for technical and non‑technical audiences.
Continuously monitor and refine models to ensure accuracy and business impact.
Qualifications
Minimum of 7 years’ experience in marketing & media analytics with a major marketing & advertising network or similar client‑side role.
Proven experience in client‑facing roles and delivering advanced analytics to clients.
Education: Bachelor’s or Master’s degree in Analytics, Business, Computer Science, Economics, or a related field.
Technical Skills
Practical knowledge of statistical modeling & predictive analytic techniques for marketing & media (e.g., MMM, multi‑touch attribution, DCO, segmentation, media planning).
Experience with systematic test design & improvement (full & fractional factorials, Monte Carlo simulations, risk‑based testing).
Programming experience in Python/R/SQL/SAS/Dataiku, along with data modeling frameworks (hierarchical & network models, OLAP design, predictive & time‑series modeling, knowledge graphs).
Proficiency with visualization tools such as Tableau, Datorama, Power BI.
Soft Skills
Excellent problem‑solving and critical‑thinking abilities.
Strong communication and presentation skills, engaging clients and stakeholders effectively.
Fosters collaboration and a learning culture rooted in innovation.
Additional Information Our motto “Viva La Différence” underscores that we are stronger together. We honor and celebrate all identities and focus on fostering belonging and inclusive experiences for all talent.
Publicis Groupe provides robust benefits including medical, dental, vision, disability, 401(k), parental and family care leave, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com.
Compensation Range: $163,210.00 – $256,910.00 annually. The company reserves the right to modify this pay range. Application deadline: 12/17/2025.
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply.
#J-18808-Ljbffr