University of South Carolina
Graduate Assistant for Athletic Marketing and Revenue Generation
University of South Carolina, Columbia, South Carolina, us, 29228
Posting Details Posting Summary
Job Information
Posting Number:
STU00013PO25
Job Title:
Student Employee
Internal Title:
Graduate Assistant for Athletic Marketing and Revenue Generation
Campus:
Upstate
College/Division:
USC Upstate College/Division
Level:
Department
Advertised Salary:
$1000/month plus out-of-state tuition waiver if applicable
Location of Vacancy:
USC Upstate, Spartanburg, SC
Part/Full Time:
Part Time
Hours per week:
20
Work Schedule:
Varies depending on athletic contests and department needs; candidates must be available to work nights and weekends.
Job Search Category Student Employee
Position Description Advertised Job Summary:
The University of South Carolina Upstate is seeking applicants for a graduate assistant for marketing, fan engagement, and revenue generation. Under the direction of the Assistant Athletic Director for Marketing and Revenue Generation, this position will support and implement strategies to maximize fan attendance, ticketing, and sponsorship revenue for USC Upstate athletics and its 13 sport programs. The program aims to provide an individualized graduate assistantship experience to prepare individuals for full-time roles in collegiate athletics administration.
Essential Job Functions
Lead marketing, promotional, and game presentation efforts for assigned sports.
Serve as secondary marketing and group ticket contact for men’s and women’s basketball.
Assist with corporate partnership prospecting, proposals, and stewardship under the supervision of the Sr. Assoc. AD for External Operations.
Identify and implement grassroots marketing activities on-campus and in the Spartanburg community.
Research and propose innovative fan engagement and revenue generation concepts.
Assist with planning and executing non-gameday events (e.g., Morgan Square Madness, Sparty Awards, Sparty’s Ball, Fox Sports 98.3 FM Upstate Takeover Day, Hall of Fame Induction).
Assist in training, scheduling, and supervising undergraduate student workers for assigned sports.
Manage USC Upstate’s presence at community events, including mascot appearances and Sparty’s Kids Club.
Perform other duties as assigned by the Athletic Department leadership.
Qualifications Minimum Qualifications
Bachelor’s degree.
Acceptance into the Master of Science in Sport and Entertainment Management (MSEM) program at USC Columbia or the Business Analytics Master’s program at USC Upstate.
Must be accepted as a graduate student to hold the position.
Effective interaction with student-athletes, colleagues, coaches, and supporters.
Ability to work independently and in teams.
Attention to detail.
Successful background check.
Preferred Qualifications
Bachelor’s degree in marketing, communications, sports management, or related fields.
Previous experience in intercollegiate athletics or professional sports.
Skills/Knowledge/Abilities
Prompt and regular attendance.
Ability to work scheduled nights and weekends.
Adherence to USC Upstate, Big South Conference, and NCAA rules.
Multitasking ability.
Excellent communication skills.
Compensation
$1,000 monthly stipend for a 10-month academic year, with potential summer appointment.
Out-of-state tuition waiver (valued at approximately $12,000 to $16,000 annually).
Candidate responsible for in-state tuition and fees (approximately $10,300 to $14,000 annually).
Parking permit provided.
Additional Information
Number of Vacancies: 1-2
Desired Start Date: 08/01/2025
Job Open Date: 04/29/2025
Open Until Filled: Yes
Application Instructions:
Apply here
EEO Statement The University of South Carolina is committed to equal opportunity employment and does not discriminate based on age, race, gender, disability, or other protected statuses under law.
#J-18808-Ljbffr
Job Information
Posting Number:
STU00013PO25
Job Title:
Student Employee
Internal Title:
Graduate Assistant for Athletic Marketing and Revenue Generation
Campus:
Upstate
College/Division:
USC Upstate College/Division
Level:
Department
Advertised Salary:
$1000/month plus out-of-state tuition waiver if applicable
Location of Vacancy:
USC Upstate, Spartanburg, SC
Part/Full Time:
Part Time
Hours per week:
20
Work Schedule:
Varies depending on athletic contests and department needs; candidates must be available to work nights and weekends.
Job Search Category Student Employee
Position Description Advertised Job Summary:
The University of South Carolina Upstate is seeking applicants for a graduate assistant for marketing, fan engagement, and revenue generation. Under the direction of the Assistant Athletic Director for Marketing and Revenue Generation, this position will support and implement strategies to maximize fan attendance, ticketing, and sponsorship revenue for USC Upstate athletics and its 13 sport programs. The program aims to provide an individualized graduate assistantship experience to prepare individuals for full-time roles in collegiate athletics administration.
Essential Job Functions
Lead marketing, promotional, and game presentation efforts for assigned sports.
Serve as secondary marketing and group ticket contact for men’s and women’s basketball.
Assist with corporate partnership prospecting, proposals, and stewardship under the supervision of the Sr. Assoc. AD for External Operations.
Identify and implement grassroots marketing activities on-campus and in the Spartanburg community.
Research and propose innovative fan engagement and revenue generation concepts.
Assist with planning and executing non-gameday events (e.g., Morgan Square Madness, Sparty Awards, Sparty’s Ball, Fox Sports 98.3 FM Upstate Takeover Day, Hall of Fame Induction).
Assist in training, scheduling, and supervising undergraduate student workers for assigned sports.
Manage USC Upstate’s presence at community events, including mascot appearances and Sparty’s Kids Club.
Perform other duties as assigned by the Athletic Department leadership.
Qualifications Minimum Qualifications
Bachelor’s degree.
Acceptance into the Master of Science in Sport and Entertainment Management (MSEM) program at USC Columbia or the Business Analytics Master’s program at USC Upstate.
Must be accepted as a graduate student to hold the position.
Effective interaction with student-athletes, colleagues, coaches, and supporters.
Ability to work independently and in teams.
Attention to detail.
Successful background check.
Preferred Qualifications
Bachelor’s degree in marketing, communications, sports management, or related fields.
Previous experience in intercollegiate athletics or professional sports.
Skills/Knowledge/Abilities
Prompt and regular attendance.
Ability to work scheduled nights and weekends.
Adherence to USC Upstate, Big South Conference, and NCAA rules.
Multitasking ability.
Excellent communication skills.
Compensation
$1,000 monthly stipend for a 10-month academic year, with potential summer appointment.
Out-of-state tuition waiver (valued at approximately $12,000 to $16,000 annually).
Candidate responsible for in-state tuition and fees (approximately $10,300 to $14,000 annually).
Parking permit provided.
Additional Information
Number of Vacancies: 1-2
Desired Start Date: 08/01/2025
Job Open Date: 04/29/2025
Open Until Filled: Yes
Application Instructions:
Apply here
EEO Statement The University of South Carolina is committed to equal opportunity employment and does not discriminate based on age, race, gender, disability, or other protected statuses under law.
#J-18808-Ljbffr