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Veracity Software Inc

Google Analytics 4 (GA4) Expert

Veracity Software Inc, Charlotte, North Carolina, United States, 28245

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Role:

Google Analytics 4 (GA4) Expert

Location:

NYC / Charlotte / Remote (U.S. & Canada only – EST/CST time zones preferred)

Type:

Contract

Experience:

8–10 years overall; 3–5 years specifically in GA4 (since 2020)

Job Overview:

We are seeking an experienced

Google Analytics 4 (GA4) Expert

to support a critical analytics initiative. The ideal candidate will have deep experience in configuring GA4 in enterprise environments, including both frontend and backend implementation, and integrating with systems such as

Okta SSO .

This role is focused on ensuring GA4 is set up to meet comprehensive business requirements, from configuration through to reporting.

Responsibilities

Configure GA4 to align with predefined metrics and business KPIs

Set up client-specific attributes and integrations, including Okta SSO

Work closely with development teams to establish backend data structures for accurate data capture

Build automated dashboards and reporting to drive actionable insights and reduce manual overhead

Validate tracking, troubleshoot issues, and optimize data quality

Required Skills & Experience

3–5 years of GA4-specific experience (preferably dating back to 2020 launch)

8–10 years total experience in web/digital analytics

Proven ability to configure GA4 in enterprise-level environments

Deep understanding of event tracking, custom dimensions/metrics, and user properties

Hands-on experience integrating GA4 with identity management systems like Okta SSO

Strong experience in dashboard/reporting tools (e.g., Looker Studio, Tableau, Power BI)

Familiarity with tag management systems (e.g., Google Tag Manager)

Comfortable working across cross-functional teams, including developers, marketers, and data stakeholders

Preferred Qualifications

GA4 Certification

Experience with BigQuery and GA4 export schema

Knowledge of privacy/compliance requirements (e.g., GDPR, CCPA) in analytics setups

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