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Korn Ferry

Website Marketing Strategist

Korn Ferry, Austin, Texas, us, 78716

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This range is provided by Korn Ferry. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $100,000.00/yr - $120,000.00/yr

Website Marketing Project Manager

Location : Austin, TX (on-site)

Department : Marketing

About the Role

Korn Ferry is partnering with a premier leader in the precious metals industry trusted by hundreds of thousands of clients nationwide. The company helps individuals diversify their portfolios with physical gold and silver through expert guidance, educational tools, exclusive products, and world‑class service.

As our client’s digital presence continues to expand, we are seeking a

Website Marketing Strategist

to own the corporate website and drive measurable growth through design, optimization, and performance marketing.

Position Overview

This is a hands‑on, high‑impact position that merges website strategy, creative marketing, and technical execution. The successful candidate will own the client’s web platform end‑to‑end — overseeing functionality, design, optimization, and user experience — while aligning with broader marketing and sales goals.

The ideal candidate is both strategic and tactical: capable of managing complex rebuilds and integrations while understanding how UX, SEO, and analytics come together to drive conversions.

Key Responsibilities

Oversee daily website operations, ensuring speed, security, and optimal performance.

Lead development of new websites and redesign projects, prioritizing UX/UI and mobile responsiveness.

Manage content updates, landing pages, and continuous optimization testing.

Build and refine digital lead funnels, integrating website engagement with CRM workflows and sales follow‑up.

Drive lead acquisition and conversion through creative UX pathways, A/B testing, and optimized CTAs.

Collaborate with internal teams and external developers for seamless front‑end and back‑end execution.

Maintain robust, dynamic content areas (reports, videos, forms, educational tools).

Track, analyze, and report on key performance metrics including traffic, conversion rates, and session flow.

Ensure cohesive integration between the website and all digital channels (email, social media, and campaigns).

Stay at the forefront of SEO, CRO, analytics, and digital lead‑generation trends to continuously improve site performance.

Qualifications

6+ years managing and optimizing performance‑driven websites.

Proven success in both front‑end and back‑end website management.

Strong background in digital lead generation and conversion funnel optimization.

Experience with A/B testing, UX design, analytics, and conversion rate optimization.

Proficiency in CMS platforms (WordPress preferred), Google Analytics, etc.

Strong understanding of UX/UI principles, SEO, and web performance metrics.

Excellent project management, communication, and vendor management skills.

Experience in the financial services or precious metals industry is a plus.

Why You’ll Love Working With Our Client

Play a pivotal role in one of the fastest‑growing digital channels for a nationally recognized financial brand.

Lead initiatives that directly impact lead flow, sales efficiency, and customer engagement.

Collaborate with a driven, innovative marketing team that values ownership and creativity.

Enjoy a competitive salary, benefits, and professional growth opportunities.

Join a team that’s transforming how Americans build financial confidence through digital innovation.

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Marketing and Project Management

Industries Financial Services, Insurance, and Consumer Services

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