Slide
Slide Insurance – Fun. Innovation Driven. Fueled by Passion, Purpose and Technology. At Slide, you will be part of a successful team and our collaboration-focused culture where innovation is expected and recognized.
Duties And Responsibilities
Support the development and execution of product marketing strategies for Slide’s insurance products, including market launches, product positioning, and differentiated messaging. Conduct customer and market research in partnership with Marketing Analyst to inform product development, competitive strategy, and marketing communications. Collaborate with Product, Underwriting, Compliance, Claims, Sales, and Marketing teams to align product updates and launches, rate changes, and campaign priorities. Create campaign messaging to drive product awareness, lead generation, conversion, and engagement across direct-to-consumer and agent channels. Coordinate with UX, Engineering, Marketing, and In-House Agency teams to ensure the direct-to-consumer product experience (including online quoting and onboarding) is compelling, cohesive, and conversion-optimized. Ensure product information is clearly presented across websites, quote flows, and the customer app. Develop, write, and manage marketing collateral including landing pages, one-pagers, decks, emails, digital ads, blog content, FAQs, and presentations to support Slide’s marketing strategy. Provide customer-facing teams with clear talking points and training materials to ensure consistent, confident communication across all touchpoints, reinforcing our value proposition and brand experience. Gather customer insights through surveys, interviews, and feedback loops to influence product development and refine marketing narratives. Ensure all product marketing strategies, materials, and messaging comply with state-specific insurance regulations, Slide’s brand, business goals, and internal review processes. Model ethical behavior and uphold Slide's core values, ethics, and information protection policies. Perform other duties as assigned. Education, Experience, And Licensing
Bachelor’s degree in marketing or business strongly preferred. Minimum of 3-5 years of experience in product marketing. Minimum 1-2 years of experience developing product positioning for homeowners’ insurance products or similar industry experience. Industry designations or certifications (e.g., PMC or PMA) are a plus. Qualifications/Skills And Competencies
Strong knowledge of insurance marketing regulations, including compliance with state Department of Insurance guidelines. Proven history of leading go-to-market strategy and execution for new products or feature launches. Ability to craft product positioning and messaging that translates technical or regulated products into clear, customer-centric narratives. Skilled in conducting and synthesizing market research, competitive analysis, and customer insights to inform strategy. Ability to support both direct-to-consumer and agent/channel-driven marketing strategies. Adaptable and flexible; able to adjust to new requirements or unforeseen issues. Excellent interpersonal skills with a focus on providing an exceptional customer experience. Strong planning, organizational, and time management abilities. Data-driven, analytical approach. Strong written and verbal communication skills with the ability to interact professionally with team members in other departments. Ability to interpret and apply laws, rules, regulations, policies, and operational guidelines. Proficient in Microsoft 365 applications (Teams, SharePoint, Word, Excel, PowerPoint, Outlook). Desire to live Slide's Core Values. What Slide Offers To You
The Slide Vibe
– An opportunity to be part of a fun and innovation-driven culture fueled by passion, purpose and technology. Slide offers opportunities to collaborate and innovate across the company and departments, with activities like coffee chats, clubs, and social events to foster inclusion. Benefits
– A comprehensive and affordable benefits package covering health, emotional, financial, social, and professional well-being. A Lifestyle Spending Account is provided to each employee, with monthly contributions to suit individual needs. Awards: 2023, 2024 & 2025 Best Place to Work – Tampa Bay Business Journal; 2024 & 2025 Top Workplace – Tampa Bay Times; 2024 Top Workplace – USA Today.
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Support the development and execution of product marketing strategies for Slide’s insurance products, including market launches, product positioning, and differentiated messaging. Conduct customer and market research in partnership with Marketing Analyst to inform product development, competitive strategy, and marketing communications. Collaborate with Product, Underwriting, Compliance, Claims, Sales, and Marketing teams to align product updates and launches, rate changes, and campaign priorities. Create campaign messaging to drive product awareness, lead generation, conversion, and engagement across direct-to-consumer and agent channels. Coordinate with UX, Engineering, Marketing, and In-House Agency teams to ensure the direct-to-consumer product experience (including online quoting and onboarding) is compelling, cohesive, and conversion-optimized. Ensure product information is clearly presented across websites, quote flows, and the customer app. Develop, write, and manage marketing collateral including landing pages, one-pagers, decks, emails, digital ads, blog content, FAQs, and presentations to support Slide’s marketing strategy. Provide customer-facing teams with clear talking points and training materials to ensure consistent, confident communication across all touchpoints, reinforcing our value proposition and brand experience. Gather customer insights through surveys, interviews, and feedback loops to influence product development and refine marketing narratives. Ensure all product marketing strategies, materials, and messaging comply with state-specific insurance regulations, Slide’s brand, business goals, and internal review processes. Model ethical behavior and uphold Slide's core values, ethics, and information protection policies. Perform other duties as assigned. Education, Experience, And Licensing
Bachelor’s degree in marketing or business strongly preferred. Minimum of 3-5 years of experience in product marketing. Minimum 1-2 years of experience developing product positioning for homeowners’ insurance products or similar industry experience. Industry designations or certifications (e.g., PMC or PMA) are a plus. Qualifications/Skills And Competencies
Strong knowledge of insurance marketing regulations, including compliance with state Department of Insurance guidelines. Proven history of leading go-to-market strategy and execution for new products or feature launches. Ability to craft product positioning and messaging that translates technical or regulated products into clear, customer-centric narratives. Skilled in conducting and synthesizing market research, competitive analysis, and customer insights to inform strategy. Ability to support both direct-to-consumer and agent/channel-driven marketing strategies. Adaptable and flexible; able to adjust to new requirements or unforeseen issues. Excellent interpersonal skills with a focus on providing an exceptional customer experience. Strong planning, organizational, and time management abilities. Data-driven, analytical approach. Strong written and verbal communication skills with the ability to interact professionally with team members in other departments. Ability to interpret and apply laws, rules, regulations, policies, and operational guidelines. Proficient in Microsoft 365 applications (Teams, SharePoint, Word, Excel, PowerPoint, Outlook). Desire to live Slide's Core Values. What Slide Offers To You
The Slide Vibe
– An opportunity to be part of a fun and innovation-driven culture fueled by passion, purpose and technology. Slide offers opportunities to collaborate and innovate across the company and departments, with activities like coffee chats, clubs, and social events to foster inclusion. Benefits
– A comprehensive and affordable benefits package covering health, emotional, financial, social, and professional well-being. A Lifestyle Spending Account is provided to each employee, with monthly contributions to suit individual needs. Awards: 2023, 2024 & 2025 Best Place to Work – Tampa Bay Business Journal; 2024 & 2025 Top Workplace – Tampa Bay Times; 2024 Top Workplace – USA Today.
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