Hannibal-LaGrange University
Marketing and Communications Coordinator
Hannibal-LaGrange University, Hannibal, Missouri, United States, 63401
POSITION SUMMARY
The Marketing and Communications Coordinator plays a key role in advancing the university’s brand and strategic messaging across digital and traditional platforms. This position is responsible for supporting the execution of the HLGU comprehensive marketing plan that supports student recruitment, alumni and friends engagement, and institutional visibility. The ideal candidate will possess strong skills in social media management, website management, videography, graphic design, and photography. Employee must possess a vibrant, personal Christian faith including a clear testimony of Christian conversion and be actively involved in an evangelical, preferably Southern Baptist, church. DUTIES AND RESPONSIBILITIES
Key Responsibilities : Assist with the execution of university-wide marketing and communication plans. Coordinate campaigns that align with institutional goals and target audiences. Monitor and analyze campaign performance metrics to optimize future efforts. Monitor and manage the HLGU website. Work with departments and our website specialist to make updates and improvements to ensure branding and message. Digital & Social Media Management Manage the university’s social media accounts (Instagram, Facebook, Twitter, LinkedIn, YouTube, etc.). Create engaging content tailored to each platform, including graphics, videos, and written posts along with the Social Media Specialist. Track engagement and trends to inform content strategy. Content Creation Capture high-quality photos and videos for use in marketing materials, social media, and the university website. Edit and produce short- form and long- form video content for promotional and informational purposes. Maintain a digital asset library of multimedia content. Create graphics for marketing materials, social media, and the university website. Brand Stewardship Ensure consistency in messaging and visual identity across all communications. Collaborate with departments and faculty to support their marketing needs while maintaining brand standards. Event Support Provide marketing support for university events, including marketing plans, promotional materials, live coverage, and post-event recaps. Document events through photography and videography. DEPARTMENTAL RELATIONSHIPS
The position of Marketing and Communications Coordinator requires a working relationship with all departments on campus. Working closely with Executive Cabinet to communicate to both internal and external audiences. KNOWLEDGE, SKILLS, AND ABILITIES
Must possess excellent leadership skills. Must be able to effectively plan and meet multiple deadlines and high-pressure timetables. Must possess good initiative and the ability to work without close supervision. Must demonstrate excellent organizational and prioritization skills. Requires the highest level of relational skills in working with University personnel to meet their needs, and in working with outside vendors. Must be creative and have excellent communication skills. Must be a team player who has the good of the organization at heart. Must have values consistent with the mission and purpose of Hannibal-LaGrange University. Must agree to, sign off on, and abide by the standards of employment on the back of the application, on the yearly contract, and in the staff handbook. EDUCATION, EXPERIENCE, AND TRAINING
Bachelor’s degree in Marketing, Communications, Media Studies, or a related field. 2+ years of experience in marketing, communications, or digital media. Proficiency in social media platforms and scheduling tools (e.g., Hootsuite, Buffer). Strong photography and videography skills, including editing software (e.g., Adobe Premiere Pro, Final Cut Pro, Lightroom). Excellent written and verbal communication skills. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Familiarity with higher education marketing is a plus. Experience with content management systems (e.g., WordPress). Graphic design skills using tools like Canva or Adobe Creative Suite. Knowledge of SEO and digital advertising strategies. An aptitude for utilizing a team approach to accomplish goals and objectives in an environment of divergent views and opinions. Can express a mature Christian testimony and communicate and support the merits of a Christian education. Preference will be given to Hannibal-LaGrange University graduates. To apply, please submit an application, including a cover here. Disclaimer
Note: This job description is not intended to be all-inclusive; an employee will also perform other reasonably related job responsibilities as assigned by the immediate supervisor and/or management as required. HLGU reserves the right to revise or change job duties, required skills, or qualifications as the need arises. This job description does not constitute a written or implied contract of employment. The aforementioned job requirements are subject to change to reasonably accommodate qualified disabled individuals.
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The Marketing and Communications Coordinator plays a key role in advancing the university’s brand and strategic messaging across digital and traditional platforms. This position is responsible for supporting the execution of the HLGU comprehensive marketing plan that supports student recruitment, alumni and friends engagement, and institutional visibility. The ideal candidate will possess strong skills in social media management, website management, videography, graphic design, and photography. Employee must possess a vibrant, personal Christian faith including a clear testimony of Christian conversion and be actively involved in an evangelical, preferably Southern Baptist, church. DUTIES AND RESPONSIBILITIES
Key Responsibilities : Assist with the execution of university-wide marketing and communication plans. Coordinate campaigns that align with institutional goals and target audiences. Monitor and analyze campaign performance metrics to optimize future efforts. Monitor and manage the HLGU website. Work with departments and our website specialist to make updates and improvements to ensure branding and message. Digital & Social Media Management Manage the university’s social media accounts (Instagram, Facebook, Twitter, LinkedIn, YouTube, etc.). Create engaging content tailored to each platform, including graphics, videos, and written posts along with the Social Media Specialist. Track engagement and trends to inform content strategy. Content Creation Capture high-quality photos and videos for use in marketing materials, social media, and the university website. Edit and produce short- form and long- form video content for promotional and informational purposes. Maintain a digital asset library of multimedia content. Create graphics for marketing materials, social media, and the university website. Brand Stewardship Ensure consistency in messaging and visual identity across all communications. Collaborate with departments and faculty to support their marketing needs while maintaining brand standards. Event Support Provide marketing support for university events, including marketing plans, promotional materials, live coverage, and post-event recaps. Document events through photography and videography. DEPARTMENTAL RELATIONSHIPS
The position of Marketing and Communications Coordinator requires a working relationship with all departments on campus. Working closely with Executive Cabinet to communicate to both internal and external audiences. KNOWLEDGE, SKILLS, AND ABILITIES
Must possess excellent leadership skills. Must be able to effectively plan and meet multiple deadlines and high-pressure timetables. Must possess good initiative and the ability to work without close supervision. Must demonstrate excellent organizational and prioritization skills. Requires the highest level of relational skills in working with University personnel to meet their needs, and in working with outside vendors. Must be creative and have excellent communication skills. Must be a team player who has the good of the organization at heart. Must have values consistent with the mission and purpose of Hannibal-LaGrange University. Must agree to, sign off on, and abide by the standards of employment on the back of the application, on the yearly contract, and in the staff handbook. EDUCATION, EXPERIENCE, AND TRAINING
Bachelor’s degree in Marketing, Communications, Media Studies, or a related field. 2+ years of experience in marketing, communications, or digital media. Proficiency in social media platforms and scheduling tools (e.g., Hootsuite, Buffer). Strong photography and videography skills, including editing software (e.g., Adobe Premiere Pro, Final Cut Pro, Lightroom). Excellent written and verbal communication skills. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Familiarity with higher education marketing is a plus. Experience with content management systems (e.g., WordPress). Graphic design skills using tools like Canva or Adobe Creative Suite. Knowledge of SEO and digital advertising strategies. An aptitude for utilizing a team approach to accomplish goals and objectives in an environment of divergent views and opinions. Can express a mature Christian testimony and communicate and support the merits of a Christian education. Preference will be given to Hannibal-LaGrange University graduates. To apply, please submit an application, including a cover here. Disclaimer
Note: This job description is not intended to be all-inclusive; an employee will also perform other reasonably related job responsibilities as assigned by the immediate supervisor and/or management as required. HLGU reserves the right to revise or change job duties, required skills, or qualifications as the need arises. This job description does not constitute a written or implied contract of employment. The aforementioned job requirements are subject to change to reasonably accommodate qualified disabled individuals.
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