Northwest Nazarene University Inc
Website Technologies Manager
Northwest Nazarene University Inc, Nampa, Idaho, United States, 83687
Position Description
The Website Technologies Manager oversees the functionality, performance and optimization of Northwest Nazarene University’s primary website and related digital platforms. This role ensures an excellent user experience through effective content organization, search engine optimization and integration with marketing systems. With a strong technical foundation and a focus on operational excellence, the Website Technologies Manager manages the University’s WordPress environment, implements SEO and SEM strategies, and provides data-driven insights to improve web effectiveness and lead conversion.
This is a full‑time, non‑exempt position reporting to the Director of Marketing and Communications.
Essential Functions
Manage the University’s WordPress website, ensuring functionality, accessibility, security and performance
Maintain website content architecture, page hierarchy and navigation for usability and SEO best practices
Conduct keyword research and implement SEO strategies to improve search rankings and visibility
Manage SEM campaigns, monitor performance and adjust for optimal ROI
Develop, build and maintain marketing landing pages to support digital campaigns and lead generation
Set up and maintain lead-conversion tracking across multiple platforms, including Google Analytics, Tag Manager and Slate integrations
Generate and interpret website analytics and campaign performance reports, providing actionable insights to improve outcomes
Monitor user behavior and engagement patterns to recommend UI/UX improvements that enhance conversion and experience
Conduct competitor analysis to benchmark performance and identify opportunities for digital growth
Serve as a Slate CRM Super User, supporting lead tracking, form integrations and data quality between web and enrollment systems
Manage relationships with external technology and web‑related partners
Collaborate with the Marketing & Communications team to ensure the website aligns with brand and communication goals
Serve as backup support for other digital technologies within the department
Perform other duties as assigned
Required Qualifications
Bachelor’s degree
2+ years of directly related professional experience
Proficiency in WordPress (content management, plugins, themes and optimization tools) or similar website management system
Working knowledge of SEO/SEM tools such as Google Analytics, Google Search Console, Google Tag Manager and Google Ads
Strong understanding of web performance metrics, data interpretation and user experience principles
Familiarity with CRM or marketing automation platforms (experience with Slate ideal)
Ability to manage multiple projects, meet deadlines and adapt to changing priorities
Excellent written and verbal communication skills, with an eye for clarity and accuracy
Detail‑oriented with a commitment to data quality and continuous improvement
Familiarity with data visualization and reporting tools (e.g., Looker Studio or Power BI)
Ability to maintain a high degree of confidentiality
Commitment to and understanding of the University’s mission, vision and values
Compensation Salary will be determined by the educational background and experience. Personnel receive a generous benefits package including health, vision and dental insurance for employee and family, life and disability insurance, flexible & health spending plan, tuition benefits, annual & sick leave, opportunities for professional development and a retirement program.
Northwest Nazarene University is an Equal Opportunity employer. As an educational institution operating under the auspices of the Church of the Nazarene, Northwest Nazarene University is permitted, and reserves the right, to prefer employees on the basis of religious preference.
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This is a full‑time, non‑exempt position reporting to the Director of Marketing and Communications.
Essential Functions
Manage the University’s WordPress website, ensuring functionality, accessibility, security and performance
Maintain website content architecture, page hierarchy and navigation for usability and SEO best practices
Conduct keyword research and implement SEO strategies to improve search rankings and visibility
Manage SEM campaigns, monitor performance and adjust for optimal ROI
Develop, build and maintain marketing landing pages to support digital campaigns and lead generation
Set up and maintain lead-conversion tracking across multiple platforms, including Google Analytics, Tag Manager and Slate integrations
Generate and interpret website analytics and campaign performance reports, providing actionable insights to improve outcomes
Monitor user behavior and engagement patterns to recommend UI/UX improvements that enhance conversion and experience
Conduct competitor analysis to benchmark performance and identify opportunities for digital growth
Serve as a Slate CRM Super User, supporting lead tracking, form integrations and data quality between web and enrollment systems
Manage relationships with external technology and web‑related partners
Collaborate with the Marketing & Communications team to ensure the website aligns with brand and communication goals
Serve as backup support for other digital technologies within the department
Perform other duties as assigned
Required Qualifications
Bachelor’s degree
2+ years of directly related professional experience
Proficiency in WordPress (content management, plugins, themes and optimization tools) or similar website management system
Working knowledge of SEO/SEM tools such as Google Analytics, Google Search Console, Google Tag Manager and Google Ads
Strong understanding of web performance metrics, data interpretation and user experience principles
Familiarity with CRM or marketing automation platforms (experience with Slate ideal)
Ability to manage multiple projects, meet deadlines and adapt to changing priorities
Excellent written and verbal communication skills, with an eye for clarity and accuracy
Detail‑oriented with a commitment to data quality and continuous improvement
Familiarity with data visualization and reporting tools (e.g., Looker Studio or Power BI)
Ability to maintain a high degree of confidentiality
Commitment to and understanding of the University’s mission, vision and values
Compensation Salary will be determined by the educational background and experience. Personnel receive a generous benefits package including health, vision and dental insurance for employee and family, life and disability insurance, flexible & health spending plan, tuition benefits, annual & sick leave, opportunities for professional development and a retirement program.
Northwest Nazarene University is an Equal Opportunity employer. As an educational institution operating under the auspices of the Church of the Nazarene, Northwest Nazarene University is permitted, and reserves the right, to prefer employees on the basis of religious preference.
#J-18808-Ljbffr