Highgate
Director Sales & Marketing
Highgate Hotels is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America.
With a 30‑year track record as an innovator in the hospitality industry, Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry‑leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value.
Location Miami, FL
Overview The Director of Sales & Marketing is primarily responsible for leading and driving top‑line revenue strategy for traditional sales segments, including group, volume transient, and catering. The individual stays ahead of market trends, monitors market share movement, and conducts ongoing competitive hotel analysis while directing the property sales teams (rooms & catering) to ensure budgeted revenues are met or exceeded. The Director also develops and implements a marketing communications plan to achieve the desired positioning for the hotel and manages the sales and marketing budget that supports revenue attainment.
Responsibilities
Lead and drive top‑line revenue for traditional sales segments, including group, volume transient, and catering.
Assess and react to market, market share, and the competitive hotel environment.
Develop and implement a marketing communications plan to achieve the desired positioning of the hotel.
Act as the hotel’s voice of the customer and communicate key issues and concerns at all levels of the organization.
Read, assimilate, and use Smith Travel Research data, financial P&L, sales mix, forecasting, and group pacing data.
Understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
Conduct comprehensive competitive set reviews, SWOT analysis, and monitor new supply.
Develop plans to penetrate primary markets and manage key accounts (both existing and target).
Design effective sales deployment schemes and market assignments.
Develop sales goals to achieve budget and market share targets.
Manage group pace measurement and set sales production goals.
Oversee sales activity and travel schedule.
Qualifications
Bachelor’s degree preferred in Marketing.At least 3 years’ experience as a sales leader with prior hotel sales experience.
Experience dealing with and communicating with ownership groups and asset management.
Proficient in managing and using sales automation systems (e.g., DELPHI) and PMS systems.
Experience collaborating with revenue management.
Well‑rounded knowledge of all market segments and channel sources, and ability to develop a strategic plan for each.
Excellent communication and presentation skills.
Strong interpersonal skills and ability to work in a team environment.
Ability to direct, lead, train, motivate, and drive a direct sales team; foster a cooperative and competitive team spirit.
Proficiency in MS Office (Word, Excel, PowerPoint).
Ability to multitask and prioritize departmental functions to meet deadlines.
Seniority Level Director
Employment Type Full‑time
Job Function Sales and Business Development
Industries Hospitality
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With a 30‑year track record as an innovator in the hospitality industry, Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry‑leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value.
Location Miami, FL
Overview The Director of Sales & Marketing is primarily responsible for leading and driving top‑line revenue strategy for traditional sales segments, including group, volume transient, and catering. The individual stays ahead of market trends, monitors market share movement, and conducts ongoing competitive hotel analysis while directing the property sales teams (rooms & catering) to ensure budgeted revenues are met or exceeded. The Director also develops and implements a marketing communications plan to achieve the desired positioning for the hotel and manages the sales and marketing budget that supports revenue attainment.
Responsibilities
Lead and drive top‑line revenue for traditional sales segments, including group, volume transient, and catering.
Assess and react to market, market share, and the competitive hotel environment.
Develop and implement a marketing communications plan to achieve the desired positioning of the hotel.
Act as the hotel’s voice of the customer and communicate key issues and concerns at all levels of the organization.
Read, assimilate, and use Smith Travel Research data, financial P&L, sales mix, forecasting, and group pacing data.
Understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
Conduct comprehensive competitive set reviews, SWOT analysis, and monitor new supply.
Develop plans to penetrate primary markets and manage key accounts (both existing and target).
Design effective sales deployment schemes and market assignments.
Develop sales goals to achieve budget and market share targets.
Manage group pace measurement and set sales production goals.
Oversee sales activity and travel schedule.
Qualifications
Bachelor’s degree preferred in Marketing.At least 3 years’ experience as a sales leader with prior hotel sales experience.
Experience dealing with and communicating with ownership groups and asset management.
Proficient in managing and using sales automation systems (e.g., DELPHI) and PMS systems.
Experience collaborating with revenue management.
Well‑rounded knowledge of all market segments and channel sources, and ability to develop a strategic plan for each.
Excellent communication and presentation skills.
Strong interpersonal skills and ability to work in a team environment.
Ability to direct, lead, train, motivate, and drive a direct sales team; foster a cooperative and competitive team spirit.
Proficiency in MS Office (Word, Excel, PowerPoint).
Ability to multitask and prioritize departmental functions to meet deadlines.
Seniority Level Director
Employment Type Full‑time
Job Function Sales and Business Development
Industries Hospitality
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