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SVP Worldwide

E-Commerce Marketing Specialist

SVP Worldwide, Nashville, Tennessee, United States, 37247

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Overview

SVP Worldwide is the world’s largest consumer sewing machine company, with brands including SINGER®, HUSQVARNA VIKING®, PFAFF®, and CREATIVATE. Headquartered in Nashville, TN, with offices globally, we offer a connected, inclusive, and customer-first culture where passionate people can thrive. 4 days ago Be among the first 25 applicants. Get AI-powered advice on this job and more exclusive features. Continue with Google Continue with Google Job Title & Details

Job Title:

Specialist, E-Commerce Marketing Department:

NA Sales

/

eCommerce Reports To:

Sr Manager, NA eCommerce Operations FLSA Status:

Non-Exempt Location:

Nashville, TN (hybrid) Role Summary

The E-Commerce Marketing Specialist is responsible for leading the SVP Worldwide eCommerce assortment planning and growth strategies to maximize shopper engagement and revenue. This person functions as the product owner of the websites and their supporting marketing channels, translating leadership objectives into prioritized initiatives, inventory roadmaps, quarterly plans, and sprint plans for future growth of the ecommerce business. This role collaborates with SVP Worldwide Product Category experts to understand category-specific issues and opportunities impacting eCommerce, relaying learnings with the eCommerce team. It communicates product-specific User Generated Content (UGC) and consumer behavior insights gleaned from site shoppers. Partnering across the North America eCommerce and Marketing teams, this person will implement a pricing and promotional strategy that delivers value to the consumer while meeting financial goals. The role continuously optimizes the merchandising offer and shopping experience for long-term sustainable growth by being data-focused, testing innovative approaches, and monitoring inventory to beat annual sales plan. Job Responsibilities

Assist with tracking KPIs and other reporting to spot new trends and growth opportunities to beat annual sales plan Determine product assortment, pricing, and promotions for eCommerce sites, optimizing inventory availability and vendor partners to support site updates with innovative offers and shopping tools to maximize sales opportunities Gain deep insights into the customer’s product needs and motivations to buy, integrate new merchandising ideas throughout the site to drive profitable revenue growth Manage product setup including images, copy, videos and below-the-fold content. Ensure product setup into eCommerce platform is complete and accurate, collecting assets and data for each SKU and optimizing for SEO Oversee product categories and adjust product sequencing, featured items, badging, facets/filters, and category pages to drive volume, conversion, price and mix Work to increase order size by increasing units per order and mix through merchandising campaigns and onsite tactics Create and manage merchandising schedules/timelines, track deliverables, and follow up with partners to meet deadlines (e.g., pre-launches, product seeding, ongoing website updates) Analyze and present product category performance, insights and actions to improve site conversion Forecast inventory and sales to support business growth, introduce new products, and maximize in-stock position by monitoring weeks of supply and managing reorders Support digital content and marketing with proofing e-mails, suggesting products to highlight, product launches and featuring sales events to drive traffic and revenue Create and strategize marketing assets online to educate customers, be seasonally relevant, support product launches and sales events to drive sales and conversion We Offer You

Full benefits package; medical, dental, vision 401k plan Competitive PTO accrual and wellness days Hybrid work schedule Collaborative and community-oriented work environment Learning and development opportunities You Bring (requirements, Preferred Skills)

3+ years in eCommerce, Merchandising, Marketing, Supply Chain, Strategy, Finance, Operations or IT within a cross-functional role 2+ years managing/implementing eCommerce merchandising initiatives such as designing promotional plans, building forecasts, setting pricing, promotions and merchandising priorities Website CMS experience for SKU and pricing setups and updates Excellent attention to detail, oral and written communication, time management, and organizational skills Highly analytical with proficiency in data analysis and reporting Strong interpersonal skills and team orientation Consumer focus with a passion for delivering exceptional experiences Comfortable in fast-paced, entrepreneurial environments Proven ability to manage multiple tasks with changing priorities Hands-on self-starter with a positive attitude and strong work ethic Ability to work independently and with cross-functional partners to strategize growth opportunities Proficiency in Google Suite, Excel, Word, and PowerPoint Requirements

Ability to complete all physical requirements of the job with or without a reasonable accommodation, including: Occasionally move about the office to access file cabinets, meeting rooms, etc. and remain in a stationary position 50% of the time Must be able to retrieve or reposition products like sewing machines weighing up to 50 pounds Any additional physical requirements The Employer retains the right to change or assign other duties to this position. Work Environment / Location / Flex Arrangement

SVP Worldwide offers a fast-paced, flexible workplace. This position is hybrid based in Nashville, TN. Equal Opportunity

SVP Worldwide is an equal opportunity employer and makes employment decisions based on merit and qualifications. SVP Worldwide prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. In The News: SVP Worldwide was acquired by Platinum Equity; Platinum Equity supports SVP Worldwide’s continued growth and resources to accelerate the company’s efforts.

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