Inside Higher Ed
Job Title:
Director of Digital Content and Storytelling
Location:
Wolfson Campus
Employment Type:
Full-time
Regular/Temporary:
Regular
Full/Part Time:
Full-Time
Job ID:
1008932
Job Family:
ADMIN - Professional Exempt Contractual (PEC)
Grade:
18
Salary:
$94,419 - $118,024
Department:
Marketing and Communications
Reports To:
VP Marketing and Communications
Closing Date:
February 04, 2026
FLSA Status:
Exempt - Not Eligible for Overtime Compensation
First Review Date:
November 19, 2025
Seniority level:
Director
Job function:
Marketing, Public Relations, and Writing/Editing
Industries:
Online Audio and Video Media
Position Overview The Director of Digital Content and Storytelling leads the College’s narrative across all platforms, developing and amplifying compelling stories that reflect MDC’s mission, impact, and innovation. This position oversees content strategy from social media to earned media, and from the College magazine to the digital news site, ensuring a dynamic, consistent, and engaging voice that resonates with audiences across all platforms. This is a Professional Exempt Contractual (PEC) position for which an annual contract reflecting the base salary within the fiscal year (July 1st to June 30th) will be issued after ratification by Miami Dade College’s District Board of Trustees.
What you will be doing
Leads the development, planning, and execution of editorial content across digital platforms, print publications, and media channels
Oversees social media messaging and strategy to ensure brand consistency, audience engagement and alignment with institutional goals
Leads the creation and placement of op-eds, thought leadership pieces, and feature stories in local and national media outlets
Directs the editorial vision and production of the College magazine, monthly newsletters, and other signature publications
Manages the College’s online news site, including editorial calendar, contributor coordination, and performance analytics
Monitors analytics to execute strategies that grow reach, engagement, and followers across all digital channels
Ensures all visual content—writing, photos, videos, graphics—is consistent, meets quality standards and enhances storytelling impact
Provides editorial feedback to writers crafting feature stories, op-eds, and digital articles
Collaborates with videographers to shape narrative flow, tone, and messaging in video content
Works closely with photographers to ensure visual storytelling aligns with brand standards and evokes emotion
Partners with departments and academic leaders to source and amplify impactful stories across multiple platforms
Conducts regular reviews and evaluations to assess performance and provide constructive feedback for improvement
Performs other duties as assigned
What you need to succeed
Master’s Degree from a regionally accredited institution and five (5) years’ experience in marketing or related work experience; or Bachelor’s Degree from a regionally accredited institution and nine (9) years’ experience in marketing or related work experience
Knowledge and understanding of College organization, goals and objectives, and policies and procedures
Proven expertise in developing and executing cross-platform content strategies that elevate brand storytelling
Exceptional writing, editing, and narrative development skills across formats—print, digital, video, and photo
Strong ability to guide and mentor writers, videographers, and photographers to ensure cohesive and compelling storytelling
Deep understanding of digital platforms, audience engagement strategies, and content performance analytics
Experience placing op-eds and thought leadership pieces in high-impact media outlets
Skilled in managing editorial calendars, workflows, and multimedia production teams
Ability to translate complex institutional priorities into accessible, inspiring stories
High proficiency in visual literacy, upholding quality standards for photography and video used in brand storytelling
Collaborative mindset with the ability to work across departments and with senior leadership
Demonstrated dedication to education, equity, and innovation, with a digital-first approach to communications
Proven mentoring and team-building skills, including strong ability to provide clear creative direction and helpful feedback
Ability to meet deadlines and possess extensive experience in leading and managing teams in a fast-paced environment
Ability to work flexible hours that can include weekends and evenings
Ability to travel to various campus locations as needed
Ability to work well with students, faculty and staff
Essential Position This function/position has been designated as essential. This means that when the College is faced with an institutional emergency, employees in such positions may be required to remain at their work location or to report to work to protect, recover, and continue operations at the College.
Additional Requirements The final candidate is to successfully complete a background screening and reference check process.
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Director of Digital Content and Storytelling
Location:
Wolfson Campus
Employment Type:
Full-time
Regular/Temporary:
Regular
Full/Part Time:
Full-Time
Job ID:
1008932
Job Family:
ADMIN - Professional Exempt Contractual (PEC)
Grade:
18
Salary:
$94,419 - $118,024
Department:
Marketing and Communications
Reports To:
VP Marketing and Communications
Closing Date:
February 04, 2026
FLSA Status:
Exempt - Not Eligible for Overtime Compensation
First Review Date:
November 19, 2025
Seniority level:
Director
Job function:
Marketing, Public Relations, and Writing/Editing
Industries:
Online Audio and Video Media
Position Overview The Director of Digital Content and Storytelling leads the College’s narrative across all platforms, developing and amplifying compelling stories that reflect MDC’s mission, impact, and innovation. This position oversees content strategy from social media to earned media, and from the College magazine to the digital news site, ensuring a dynamic, consistent, and engaging voice that resonates with audiences across all platforms. This is a Professional Exempt Contractual (PEC) position for which an annual contract reflecting the base salary within the fiscal year (July 1st to June 30th) will be issued after ratification by Miami Dade College’s District Board of Trustees.
What you will be doing
Leads the development, planning, and execution of editorial content across digital platforms, print publications, and media channels
Oversees social media messaging and strategy to ensure brand consistency, audience engagement and alignment with institutional goals
Leads the creation and placement of op-eds, thought leadership pieces, and feature stories in local and national media outlets
Directs the editorial vision and production of the College magazine, monthly newsletters, and other signature publications
Manages the College’s online news site, including editorial calendar, contributor coordination, and performance analytics
Monitors analytics to execute strategies that grow reach, engagement, and followers across all digital channels
Ensures all visual content—writing, photos, videos, graphics—is consistent, meets quality standards and enhances storytelling impact
Provides editorial feedback to writers crafting feature stories, op-eds, and digital articles
Collaborates with videographers to shape narrative flow, tone, and messaging in video content
Works closely with photographers to ensure visual storytelling aligns with brand standards and evokes emotion
Partners with departments and academic leaders to source and amplify impactful stories across multiple platforms
Conducts regular reviews and evaluations to assess performance and provide constructive feedback for improvement
Performs other duties as assigned
What you need to succeed
Master’s Degree from a regionally accredited institution and five (5) years’ experience in marketing or related work experience; or Bachelor’s Degree from a regionally accredited institution and nine (9) years’ experience in marketing or related work experience
Knowledge and understanding of College organization, goals and objectives, and policies and procedures
Proven expertise in developing and executing cross-platform content strategies that elevate brand storytelling
Exceptional writing, editing, and narrative development skills across formats—print, digital, video, and photo
Strong ability to guide and mentor writers, videographers, and photographers to ensure cohesive and compelling storytelling
Deep understanding of digital platforms, audience engagement strategies, and content performance analytics
Experience placing op-eds and thought leadership pieces in high-impact media outlets
Skilled in managing editorial calendars, workflows, and multimedia production teams
Ability to translate complex institutional priorities into accessible, inspiring stories
High proficiency in visual literacy, upholding quality standards for photography and video used in brand storytelling
Collaborative mindset with the ability to work across departments and with senior leadership
Demonstrated dedication to education, equity, and innovation, with a digital-first approach to communications
Proven mentoring and team-building skills, including strong ability to provide clear creative direction and helpful feedback
Ability to meet deadlines and possess extensive experience in leading and managing teams in a fast-paced environment
Ability to work flexible hours that can include weekends and evenings
Ability to travel to various campus locations as needed
Ability to work well with students, faculty and staff
Essential Position This function/position has been designated as essential. This means that when the College is faced with an institutional emergency, employees in such positions may be required to remain at their work location or to report to work to protect, recover, and continue operations at the College.
Additional Requirements The final candidate is to successfully complete a background screening and reference check process.
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