Horizon Media
Associate Director, Social Media (Temp)
Horizon Media, Los Angeles, California, United States, 90079
Job Description
Horizon Media, founded in 1989 by Bill Koenigsberg, is a marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. Horizon is known for its client service and culture, and is consistently named to Best Places to Work lists by Fortune, Ad Age, Crain’s New York, and the Los Angeles Business Journal. We strive for an environment where employees feel welcomed, safe and empowered. Our simple recipe for success: we hire talented people, challenge them and give them opportunity to grow. What You’ll Do
Relationship Development – 20% Maintain a strong presence across Horizon Media teams (Business Solutions, Investment, Traffic, Operations), build cross-team relationships and incorporate relevant extensions
Proactively anticipates and fields requests/questions from internal teams and clients
Apply knowledge of current/previous clients’ business and industry to enhance and further relationships
Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business
Effectively build trust and establish positive relationships with clients
Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners and clients
Collaborate with senior leadership to identify problems and recommend solutions, escalating situations appropriately
Lead larger team projects and initiatives, iterating and improving processes and workflows as needed
Social Media Strategy & Buying Oversight – 25% Oversee RFP creation and review of social partners, proposal analyses, and partner negotiations
Lead strategic social plan development with Digital & Business Solutions teams
Lead team brainstorms to kick off plan and consideration set development
Own and develop POVs around trends, tools, and opportunities within paid social media
Maintain oversight of media-specific documents such as media plans, objectives and strategies decks
Oversee internal team and client-facing financial tracking documents
Manage QA of tracking functionality and creative units to identify and solve issues
Provide education on best practices, social media principles, and industry at large
Team Development & Management – 25% Manage and develop junior team members, creating growth plans and clear career goals
Manage performance reviews, coaching to maximize success, identify training needs and set career development goals
Participate in interview process for junior team member roles
Guide team in setting goals, tasks and timelines, ensuring challenging, level-appropriate projects and opportunities to learn
Guide senior leadership to develop and implement broader team initiatives
Encourage participation in Horizon initiatives and the social community
Campaign Management & Execution – 5% Oversee junior team campaign buying from setup to keyword selection, targeting, optimization, measurement and pacing/reporting; implement QA processes
Support measurement planning and ensure trafficking/site tagging accuracy by junior team members
Maintain knowledge of internal buying and reporting tools, platform interfaces and native tools
Act as main point of escalation for execution challenges
Oversee and approve insertion orders within internal systems
Social Media Planning – 10% Create and present media-specific documents such as RFPs, media plans, objectives and strategies decks
Integrate social insights into planning, including data and analytics
Maintain team deliverables calendars
Reporting – 5% Oversee junior team data analysis and client feedback to provide recommendations
Final check for campaign optimization and pacing; escalate challenges and opportunities as needed
Lead development of processes with Horizon Analytics to standardize data across Horizon accounts
Develop learning agendas including testing methodologies, reporting requirements and optimization requirements; proactively communicate issues
Parse large datasets to provide critical analysis and coach juniors on recommendations vs results
Who You Are A strong writer, communicator and presenter
A left and right brain thinker – a data powered strategist
A collaborative, team-oriented manager with strong delegation and organization skills
A problem solver with foresight and creativity
Confident in navigating conversations with senior leadership
Detail oriented with commitment to follow-through
Nimble and flexible to succeed in a fast-paced environment
A strong leader, excited to manage and grow team members
Interested in the social landscape and a desire to innovate and keep up with trends
A supporter of diversity, equity and inclusion
Preferred Skills & Experience 5+ years of paid social media experience
Understanding of marketing principles, analytics and concepts
Strong Microsoft Excel and PowerPoint skills
Experience buying ads on Facebook and Instagram; additional platforms preferred
Exposure to advanced targeting/retargeting tactics in social
Comfort owning and managing budget/investment levels in social media
Experience owning the full social strategy process with partners, clients and internal stakeholders
Exceptional verbal and written communication skills; able to confidently present and sell ideas internally and to clients
Strong experience navigating cross-department relationships
Leadership and supervisory experience in developing media professionals
Certificates, Licenses and Registrations This role does not require certificates, licenses and/or registrations Physical Activity and Work Environment This role does not require any physical activity Salary Range:
$2,115.38 to $2,500 a week. A successful applicant’s actual weekly or hourly rate may vary based on skill sets, experience and training, licensure/certifications, and equity. The statements herein are intended to describe the general nature and level of work and are not to be construed as an exhaustive list of responsibilities, duties and skills; they do not establish a contract for employment and are subject to change at the discretion of the employer. Base Pay Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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Horizon Media, founded in 1989 by Bill Koenigsberg, is a marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. Horizon is known for its client service and culture, and is consistently named to Best Places to Work lists by Fortune, Ad Age, Crain’s New York, and the Los Angeles Business Journal. We strive for an environment where employees feel welcomed, safe and empowered. Our simple recipe for success: we hire talented people, challenge them and give them opportunity to grow. What You’ll Do
Relationship Development – 20% Maintain a strong presence across Horizon Media teams (Business Solutions, Investment, Traffic, Operations), build cross-team relationships and incorporate relevant extensions
Proactively anticipates and fields requests/questions from internal teams and clients
Apply knowledge of current/previous clients’ business and industry to enhance and further relationships
Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business
Effectively build trust and establish positive relationships with clients
Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners and clients
Collaborate with senior leadership to identify problems and recommend solutions, escalating situations appropriately
Lead larger team projects and initiatives, iterating and improving processes and workflows as needed
Social Media Strategy & Buying Oversight – 25% Oversee RFP creation and review of social partners, proposal analyses, and partner negotiations
Lead strategic social plan development with Digital & Business Solutions teams
Lead team brainstorms to kick off plan and consideration set development
Own and develop POVs around trends, tools, and opportunities within paid social media
Maintain oversight of media-specific documents such as media plans, objectives and strategies decks
Oversee internal team and client-facing financial tracking documents
Manage QA of tracking functionality and creative units to identify and solve issues
Provide education on best practices, social media principles, and industry at large
Team Development & Management – 25% Manage and develop junior team members, creating growth plans and clear career goals
Manage performance reviews, coaching to maximize success, identify training needs and set career development goals
Participate in interview process for junior team member roles
Guide team in setting goals, tasks and timelines, ensuring challenging, level-appropriate projects and opportunities to learn
Guide senior leadership to develop and implement broader team initiatives
Encourage participation in Horizon initiatives and the social community
Campaign Management & Execution – 5% Oversee junior team campaign buying from setup to keyword selection, targeting, optimization, measurement and pacing/reporting; implement QA processes
Support measurement planning and ensure trafficking/site tagging accuracy by junior team members
Maintain knowledge of internal buying and reporting tools, platform interfaces and native tools
Act as main point of escalation for execution challenges
Oversee and approve insertion orders within internal systems
Social Media Planning – 10% Create and present media-specific documents such as RFPs, media plans, objectives and strategies decks
Integrate social insights into planning, including data and analytics
Maintain team deliverables calendars
Reporting – 5% Oversee junior team data analysis and client feedback to provide recommendations
Final check for campaign optimization and pacing; escalate challenges and opportunities as needed
Lead development of processes with Horizon Analytics to standardize data across Horizon accounts
Develop learning agendas including testing methodologies, reporting requirements and optimization requirements; proactively communicate issues
Parse large datasets to provide critical analysis and coach juniors on recommendations vs results
Who You Are A strong writer, communicator and presenter
A left and right brain thinker – a data powered strategist
A collaborative, team-oriented manager with strong delegation and organization skills
A problem solver with foresight and creativity
Confident in navigating conversations with senior leadership
Detail oriented with commitment to follow-through
Nimble and flexible to succeed in a fast-paced environment
A strong leader, excited to manage and grow team members
Interested in the social landscape and a desire to innovate and keep up with trends
A supporter of diversity, equity and inclusion
Preferred Skills & Experience 5+ years of paid social media experience
Understanding of marketing principles, analytics and concepts
Strong Microsoft Excel and PowerPoint skills
Experience buying ads on Facebook and Instagram; additional platforms preferred
Exposure to advanced targeting/retargeting tactics in social
Comfort owning and managing budget/investment levels in social media
Experience owning the full social strategy process with partners, clients and internal stakeholders
Exceptional verbal and written communication skills; able to confidently present and sell ideas internally and to clients
Strong experience navigating cross-department relationships
Leadership and supervisory experience in developing media professionals
Certificates, Licenses and Registrations This role does not require certificates, licenses and/or registrations Physical Activity and Work Environment This role does not require any physical activity Salary Range:
$2,115.38 to $2,500 a week. A successful applicant’s actual weekly or hourly rate may vary based on skill sets, experience and training, licensure/certifications, and equity. The statements herein are intended to describe the general nature and level of work and are not to be construed as an exhaustive list of responsibilities, duties and skills; they do not establish a contract for employment and are subject to change at the discretion of the employer. Base Pay Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
#J-18808-Ljbffr