Dow Jones & Company, Inc.
Associate Director, Campaign Operations
Dow Jones & Company, Inc., Princeton, New Jersey, us, 08543
About the Role
The Associate Director position is responsible for executing comprehensive campaign strategies for Dow Jones. You will lead a team in designing and implementing effective website and ecommerce programs across Dow Jones flagship sites to enhance the customer experience and drive business growth. The ideal candidate is a strategic thinker with a deep understanding of marketing automation principles, data analysis, and customer segmentation. This position resides in the Marketing Operations team within the Marketing Organization. This person plays a critical role in implementing testing initiatives, quality control of our onsite promotions, as well as generating new business via nurturing relationships.
You Will
Manage a team of two to support various business units and stakeholders with ad ops requirements
Implementation and QC of marketing promotions on Dow Jones flagship sites, including publishing personalized offers and content on the website
Execute the end‑to‑end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates
Management of the website campaign execution process from beginning to end, including but not limited to: gathering requirements, meeting with stakeholders and tech partners, communicating and translating technical specifications, quality assurance of the campaign, and launch of the final campaign
Utilize customer data and segmentation techniques to personalize marketing campaigns, ensuring relevance and effectiveness
Drive continuous A/B testing to enhance acquisition and retention rates, refining messaging based on data insights
Implement campaign metadata tagging to track and analyze website traffic and work with data science team to provide data insights via reports/dashboards
Manage digital asset library and data dictionary
Perform continuous quality assurance of web placements as well as user acceptance testing
Work closely with the offer management team to execute a comprehensive e‑commerce strategy, ensuring that onsite acquisition campaign experiences and checkout process are seamless for all site visitors
Work with engineering teams to set standards, drive platform improvements, and ensure execution excellence
Act as the subject matter expert, facilitating knowledge transfer of website capabilities among stakeholders
Serve as primary point of contact for web vendors to leverage and enhance website campaign capabilities
Collaborate with cross‑functional teams, including marketing, product, data analytics, and engineering to ensure a seamless and consistent customer experience across all touchpoints
Lead and mentor the team, fostering a collaborative work environment
Partner with direct manager and marketing partners to find opportunities for process improvement and increased efficiency
You Have
Leadership and website experience, including strategy, user experience design, A/B testing, user journey development, conversion optimization, personalization, and web analytics
Minimum 10 years experience in marketing operations, marketing automation or similar position preferred
5+ years of experience in website operations management preferred
Strong technical proficiency with HTML5, CSS, JavaScript, and ad tag troubleshooting
Hands‑on experience with digital platforms, including ad servers, DSPs, DMPs, and tag management systems
Experience with enterprise software (SaaS) with understanding of technologies in the marketing technology stack
Advanced knowledge of paywall platforms such as Piano Composer
Knowledge of WordPress preferred
Knowledge of the e‑commerce space
Experience in the use of third‑party data sources for data mining and audience segmentation
Strong leadership and team management experience
Project management skills a must, with experience in project management software such as JIRA
Attention to detail and proficient quality assurance abilities
Time management and prioritization skills a must
Quick problem solving skills to address roadblocks and production issues
Strong written and oral communication skills needed
Experience in the development and use of business analytics, KPIs, and dashboards
Proven technical, analytical, and quantitative skills
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Education Benefits
Paid Maternity and Paternity Leave
Family Care Benefits
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - Marketing
Job Category: Marketing & Product Management
Union Status: Non‑Union role
Pay Range: $135,000 - $165,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills and other factors that may prove relevant during the interview process.
Pay‑for‑performance is a key element in our strategy to attract, engage and motivate talented people to do their best work. Similarly to salary, for bonus‑eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits‑eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award‑winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
Req ID: 50237
#J-18808-Ljbffr
You Will
Manage a team of two to support various business units and stakeholders with ad ops requirements
Implementation and QC of marketing promotions on Dow Jones flagship sites, including publishing personalized offers and content on the website
Execute the end‑to‑end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates
Management of the website campaign execution process from beginning to end, including but not limited to: gathering requirements, meeting with stakeholders and tech partners, communicating and translating technical specifications, quality assurance of the campaign, and launch of the final campaign
Utilize customer data and segmentation techniques to personalize marketing campaigns, ensuring relevance and effectiveness
Drive continuous A/B testing to enhance acquisition and retention rates, refining messaging based on data insights
Implement campaign metadata tagging to track and analyze website traffic and work with data science team to provide data insights via reports/dashboards
Manage digital asset library and data dictionary
Perform continuous quality assurance of web placements as well as user acceptance testing
Work closely with the offer management team to execute a comprehensive e‑commerce strategy, ensuring that onsite acquisition campaign experiences and checkout process are seamless for all site visitors
Work with engineering teams to set standards, drive platform improvements, and ensure execution excellence
Act as the subject matter expert, facilitating knowledge transfer of website capabilities among stakeholders
Serve as primary point of contact for web vendors to leverage and enhance website campaign capabilities
Collaborate with cross‑functional teams, including marketing, product, data analytics, and engineering to ensure a seamless and consistent customer experience across all touchpoints
Lead and mentor the team, fostering a collaborative work environment
Partner with direct manager and marketing partners to find opportunities for process improvement and increased efficiency
You Have
Leadership and website experience, including strategy, user experience design, A/B testing, user journey development, conversion optimization, personalization, and web analytics
Minimum 10 years experience in marketing operations, marketing automation or similar position preferred
5+ years of experience in website operations management preferred
Strong technical proficiency with HTML5, CSS, JavaScript, and ad tag troubleshooting
Hands‑on experience with digital platforms, including ad servers, DSPs, DMPs, and tag management systems
Experience with enterprise software (SaaS) with understanding of technologies in the marketing technology stack
Advanced knowledge of paywall platforms such as Piano Composer
Knowledge of WordPress preferred
Knowledge of the e‑commerce space
Experience in the use of third‑party data sources for data mining and audience segmentation
Strong leadership and team management experience
Project management skills a must, with experience in project management software such as JIRA
Attention to detail and proficient quality assurance abilities
Time management and prioritization skills a must
Quick problem solving skills to address roadblocks and production issues
Strong written and oral communication skills needed
Experience in the development and use of business analytics, KPIs, and dashboards
Proven technical, analytical, and quantitative skills
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Education Benefits
Paid Maternity and Paternity Leave
Family Care Benefits
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - Marketing
Job Category: Marketing & Product Management
Union Status: Non‑Union role
Pay Range: $135,000 - $165,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills and other factors that may prove relevant during the interview process.
Pay‑for‑performance is a key element in our strategy to attract, engage and motivate talented people to do their best work. Similarly to salary, for bonus‑eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits‑eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award‑winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
Req ID: 50237
#J-18808-Ljbffr