First Command Financial Services, Inc.
Online Reputation Manager
First Command Financial Services, Inc., Fort Worth, Texas, United States, 76102
Senior Employment Specialist @ First Command Financial Services | Professional People Connector | Mom
Job Description
The Online Reputation Manager is a key contributor to the company’s efforts to create and maintain a favorable brand image. This individual will report directly to the Director, Strategic Reputation Management, and work closely with the Chief Marketing Officer, Director, Internal Communications, and other senior leaders to build and strengthen the firm’s online reputation, support broader efforts to address reputational challenges and identify and pursue opportunities to advance the First Command brand. This person should be a self‑starter with the ability to work independently and on teams. As a highly effective and productive individual contributor, the Online Reputation Manager should be able to multitask, easily moving between strategic and tactical responsibilities. This person is expected to rapidly solve problems, recognize potential issues, and use independent judgment. Daily responsibilities include monitoring social media platforms and other online venues for feedback from clients, employees, Advisors, and other key audiences. This individual will rely on strong writing and communication skills to create and disseminate messaging that helps showcase and bring attention to positive reviews as well as respond to and potentially neutralize negative reviews. This person will proactively seek out online opportunities to encourage positive online engagements and build the brand. Through these efforts the Online Reputation Manager will play an instrumental role in putting forward the company’s best image in an increasingly online world.
What will the employee do in this role?
Monitor and manage social media platforms and other online venues (including but not limited to Glassdoor, Indeed, Google/Apple app store, Google Business Profiles, Yelp, WalletHub, TrustPilot and Better Business Bureau) and respond to feedback from clients, employees, Advisors and other key audiences
Provide insight to leadership through monthly analytics, trends, and recommendations to influence long‑term, positive reputational change
Build relationships across the enterprise to understand organizational structure and business model to leverage effective digital communication tools
Support data‑based decisions by monitoring and reporting through digital measuring tools
Work to educate and enhance Field knowledge and understanding of professional and office brand reputation and the positive and negative impacts to their business
Establish and maintain best practices and synergies with our client compliance team and quality management team, following up on client complaints and managing a log of complaints and outcomes for reference
Interface with board and executive and senior leadership to create and oversee content on company website and marketing portal
Develop strong relationships with external partners to create engaging content and enhance presence on external company profiles
Partner with social media team in support of executive leader brand strategy
Write, edit, and develop clear, concise, and grammatically correct content aligned with the First Command employer brand
Timely dissemination of content on appropriate channels
Self‑starter and team player with ability to multi‑task
Strong listening and problem‑solving skills
Ability to build and maintain strong relationships with senior leaders
Effective in a fast‑paced, deadline‑oriented environment
Strong project management skills
Education
College degree required
Communications, journalism, or English degree preferred
Work Experience
At least 5 years related experience required
Demonstrated excellence in writing with ability to produce clear, concise messaging that resonates with targeted audiences
Preferred
Knowledge of FINRA, SEC marketing regulations
Veteran or military experience
Required Knowledge, Skills, And Abilities
Effective in a fast‑paced, deadline‑oriented environment; able to meet multiple deadlines and prioritize simultaneous projects
Ability to effectively organize material, distill complex ideas and write concise, informative content
Outstanding editing and proofreading skills with attention to detail
Strong organizational skills and the ability to multitask and shift priorities as business needs require
Develop interpersonal and relationship‑building skills that facilitate strong working relationships with key stakeholders
Strong knowledge of AP style, marketing processes and terminology
Expertise with digital and social mediums, social tracking platforms, sentiment analysis, as well as experience in digital engagement campaigns for both internal and external audiences
Demonstrate proficient expertise in MS Office (Word, Excel, PowerPoint), SharePoint and willingness to become proficient in other software
Seniority level
Mid‑Senior level
Employment type
Full-time
Job function
Information Technology
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What will the employee do in this role?
Monitor and manage social media platforms and other online venues (including but not limited to Glassdoor, Indeed, Google/Apple app store, Google Business Profiles, Yelp, WalletHub, TrustPilot and Better Business Bureau) and respond to feedback from clients, employees, Advisors and other key audiences
Provide insight to leadership through monthly analytics, trends, and recommendations to influence long‑term, positive reputational change
Build relationships across the enterprise to understand organizational structure and business model to leverage effective digital communication tools
Support data‑based decisions by monitoring and reporting through digital measuring tools
Work to educate and enhance Field knowledge and understanding of professional and office brand reputation and the positive and negative impacts to their business
Establish and maintain best practices and synergies with our client compliance team and quality management team, following up on client complaints and managing a log of complaints and outcomes for reference
Interface with board and executive and senior leadership to create and oversee content on company website and marketing portal
Develop strong relationships with external partners to create engaging content and enhance presence on external company profiles
Partner with social media team in support of executive leader brand strategy
Write, edit, and develop clear, concise, and grammatically correct content aligned with the First Command employer brand
Timely dissemination of content on appropriate channels
Self‑starter and team player with ability to multi‑task
Strong listening and problem‑solving skills
Ability to build and maintain strong relationships with senior leaders
Effective in a fast‑paced, deadline‑oriented environment
Strong project management skills
Education
College degree required
Communications, journalism, or English degree preferred
Work Experience
At least 5 years related experience required
Demonstrated excellence in writing with ability to produce clear, concise messaging that resonates with targeted audiences
Preferred
Knowledge of FINRA, SEC marketing regulations
Veteran or military experience
Required Knowledge, Skills, And Abilities
Effective in a fast‑paced, deadline‑oriented environment; able to meet multiple deadlines and prioritize simultaneous projects
Ability to effectively organize material, distill complex ideas and write concise, informative content
Outstanding editing and proofreading skills with attention to detail
Strong organizational skills and the ability to multitask and shift priorities as business needs require
Develop interpersonal and relationship‑building skills that facilitate strong working relationships with key stakeholders
Strong knowledge of AP style, marketing processes and terminology
Expertise with digital and social mediums, social tracking platforms, sentiment analysis, as well as experience in digital engagement campaigns for both internal and external audiences
Demonstrate proficient expertise in MS Office (Word, Excel, PowerPoint), SharePoint and willingness to become proficient in other software
Seniority level
Mid‑Senior level
Employment type
Full-time
Job function
Information Technology
#J-18808-Ljbffr