The Custom Group of Companies
Responsibilities
Serve as a thought-partner for Analytics, Digital Experience, and Product teams; conducting analyses, building reports, uncovering insights, and recommending improvements. Monitor the health of web performance indicators such as traffic volumes, audience composition, and conversion rates. Deliver content insights that drive understanding and improvement in how our teams write. Assist with ad hoc Web Analytics requests from across Marketing & Communication. Help to manage the integrity of our Web Analytics data by ensuring proper taxonomy and tracking practices are upheld across Marketing and Communication. Champion a hybrid "Service/Self-Service" analytics model within M&C - educating stakeholders as you collaborate on data projects.
You have:
Three or more years' experience working in a marketing analytics role. A strong, practical understanding of Web Analytics technology. Experience with Google Analytics, Adobe Analytics, Heap, and/or similar tools is required. Strong verbal and written communication skills, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner. An ability to instill confidence and drive influence through presentations and live collaboration. An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done. A grasp of how various Paid, Earned, and Owned marketing channels work. An understanding of relational databases and supporting concepts; including granularity, keys, joins, and transformations. Familiarity with Google Tag Manager and basic web technology concepts.
Serve as a thought-partner for Analytics, Digital Experience, and Product teams; conducting analyses, building reports, uncovering insights, and recommending improvements. Monitor the health of web performance indicators such as traffic volumes, audience composition, and conversion rates. Deliver content insights that drive understanding and improvement in how our teams write. Assist with ad hoc Web Analytics requests from across Marketing & Communication. Help to manage the integrity of our Web Analytics data by ensuring proper taxonomy and tracking practices are upheld across Marketing and Communication. Champion a hybrid "Service/Self-Service" analytics model within M&C - educating stakeholders as you collaborate on data projects.
You have:
Three or more years' experience working in a marketing analytics role. A strong, practical understanding of Web Analytics technology. Experience with Google Analytics, Adobe Analytics, Heap, and/or similar tools is required. Strong verbal and written communication skills, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner. An ability to instill confidence and drive influence through presentations and live collaboration. An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done. A grasp of how various Paid, Earned, and Owned marketing channels work. An understanding of relational databases and supporting concepts; including granularity, keys, joins, and transformations. Familiarity with Google Tag Manager and basic web technology concepts.