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Coach

Assistant Store Manager I

Coach, New York, New York, us, 10261

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Assistant Store Manager I

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Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible and to being innovative and wholly inclusive.

Responsibilities Sales

Understand organizational objectives and make decisions in partnership with the Store Manager that align with Company priorities and values.

Develop sales strategies, initiatives and growth across all categories; communicate goals, track store’s performance, and achieve sales.

Productivity Management: hold the management team accountable for personal productivity and management contribution.

Develop and implement a clienteling strategy in partnership with the Store Manager to achieve business goals.

Understand changes in the market that may impact performance and support the execution of sales strategies and tactics.

Bringing best self to work through Coach’s Guide to Style and ensuring all associates follow expectations.

Act as brand ambassador in the market/mall to drive loyalty and business (e.g., charity events, local associations, mall initiatives).

Resolve customer issues in a timely, solution‑oriented manner and collaborate with the Store Manager and/or District Manager as needed.

Develop a team to build long‑term relationships with customers to drive business.

Take initiative; demonstrate a high level of ownership and accountability for results.

Work directly with the Store/District Manager to protect and drive business needs.

Ensure all daily tasks are completed without negatively impacting service or Coach standards.

Approach challenges directly and timely, taking action to course‑correct when appropriate.

Build trusting relationships with peers to act as an advocate for the Brand.

Welcome feedback, adapt behaviors, and create short‑ and long‑term goals to achieve personal metrics and store performance.

Delegate and empower others.

Create enthusiasm and positivity for a shared vision and mission.

Recognize and value individual performance.

Operations

Evaluate the performance of all team members and provide consistent, timely feedback; create and modify action plans for continuous development.

Resolve performance problems using appropriate communication, coaching, and counseling techniques.

Adhere to all retail policies and procedures including POS and operations.

Leverage and understand Coach’s tools and technology to support Service and Operations.

Recruit, interview, onboard, and work with the Store Manager on strategies to maintain top talent and build a talent bench.

Manage daily operational tasks according to Coach standards, including selling, service expectations, payroll, HR, and loss prevention.

Demonstrate strong business acumen; strategically forecast, plan, and budget in partnership with the Store Manager for payroll, staffing, scheduling, and merchandising.

Interact and communicate with Lead Supervisor and Store Manager.

Maintain interior and exterior building upkeep with support from corporate, communicating needs to ensure aesthetic and safety requirements are met.

Adhere to all retail policies and procedures including POS and operations (repeated, retained for emphasis).

Leverage and understand Coach’s tools and technology to support Service and Operations (repeated).

Competencies required: Drive for Results, Customer Focus, Creativity, Interpersonal Savvy, Learning on the Fly, Perseverance, Dealing with Ambiguity, Strategic Agility, Building Effective Teams, Managerial Courage.

Competencies for All Employees

Courage – honest, direct, and action‑oriented feedback.

Creativity – bring new and unique ideas, connect unrelated concepts, and contribute original ideas.

Customer Focus – meet internal and external customer expectations and gain trust.

Dealing with Ambiguity – cope with change, act without full picture, and manage risk.

Drive for Results – exceed goals, bottom‑line oriented, push self and others.

Interpersonal Savvy – build rapport across all levels, use diplomacy, and diffuse tension.

Learning on the Fly – learn quickly, experiment, and improve from successes and failures.

Competencies for All People Managers

Strategic Agility – anticipate future consequences, paint credible pictures, and create breakthrough strategies.

Developing Direct Reports and Others – provide challenging tasks, frequent development discussions, and constructive growth plans.

Building Effective Teams – blend people into teams, foster morale, and create a sense of belonging.

Additional Requirements Experience:

1 to 3 years of previous management experience in a luxury retail service environment preferable; possess current knowledge of fashion trends and marketplace competition.

Education:

High school diploma or equivalent; college degree preferred.

Technical:

Proficient with MS Office (Word, Excel, PowerPoint, Outlook) and retail systems (labor management, inventory systems, sales reporting, etc.).

Physical:

Ability to execute at a fast pace; communicate effectively with customers and team; maneuver the sales floor, shelves, and stock room; climb, bend, and kneel; lift up to 25 lbs routinely and up to 50 lbs when necessary.

Schedule:

Ability to meet Coach Scheduling & Availability Expectations, including flexibility for nights, weekends, and holidays, and high‑traffic sales days.

Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.

Compensation Base pay range: $22.50 – $37.50 per hour.

Benefits Our company offers eligible employees health benefits (medical, dental, vision), life insurance, disability insurance, 401(k) savings plan participation, and paid time off for wellness needs and vacations. Additional benefits include employee discounts and incentive compensation.

EEO Statement Tapestry, Inc., parent company of the Coach brand, is an equal‑opportunity and affirmative action employer. All employment decisions are based on qualifications and are made without regard to age, sex, sexual orientation, gender identity or expression, genetic characteristics, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy, or any other legally recognized protected basis.

Americans With Disabilities Act (ADA) We provide reasonable accommodation for disabilities or religious beliefs. If you require accommodation, contact Tapestry People Services at 1‑855‑566‑9264 or employeerelations@tapestry.com.

Work Setup Hourly salary range: $22.50 – $37.50.

Contact Visit Coach at www.coach.com.

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