Miele Group
About Miele
What does it take for a family-run company to become world market leader in the premium domestic appliance segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products. Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are apprentices or managers. Make our claim your challenge - whether in Gütersloh, Melbourne or Singapore! Become one of more than 23,000 Miele employees in 50 countries around the world who are committed to making our products even better every day - and help us to expand our innovation leadership. About your workplace An ideal opportunity to perform diverse marketing functions, serving as the lead communications manager for Miele’s built-in residential appliances, including all culinary, refrigeration and dishwasher appliances. Working to build the Miele brand and to support each product throughout its lifecycle.
About Miele
What does it take for a family-run company to become world market leader in the premium domestic appliance segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products. Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are apprentices or managers. Make our claim your challenge - whether in Gütersloh, Melbourne or Singapore! Become one of more than 23,000 Miele employees in 50 countries around the world who are committed to making our products even better every day - and help us to expand our innovation leadership. About your workplace An ideal opportunity to perform diverse marketing functions, serving as the lead communications manager for Miele’s built-in residential appliances, including all culinary, refrigeration and dishwasher appliances. Working to build the Miele brand and to support each product throughout its lifecycle.
Extensive collaboration with internal departments (primarily Category Management and Sales) and international HQ-based counterparts (primarily BCX and MXA). Communication platforms to include: offline & online marketing, brochure creation, in-store POS, promotional materials, etc.
Your Responsibilities Facilitate the creative execution of
offline and online advertising campaigns
to promote all residential products within Miele’s culinary, refrigeration and dishwasher portfolio. Working with Miele’s international Brand Communications Team (BCX) and Digital Marketing Team (MXA) to launch new product and/or product campaigns. The development of market and/or campaign-specific creative briefs may be required, along with relevant competitor analysis. Lead oversight/direction of the
national media plan
for all residential products within Miele’s culinary, refrigeration and dishwasher portfolio. Working with media agent partner on: strategy, planning, procurement, execution and reporting. Lead oversight/direction of the
digital presence
for all residential products within Miele’s culinary, refrigeration and dishwasher portfolio on mieleusa.com and owned channels. Monitoring and updating Miele’s consumer website in terms of content accuracy, brand experience and user interface. In depth competitor and industry analysis is a must. Assist with the creative development and
print production
of all related appliance brochures and collateral materials. Help facilitate content and imagery selection, in compliance with branding and corporate identity guidelines. Working with internal product and brand management teams, along with external creative partners (when required). Requiring the development of creative briefs and related competitor analysis. Provide oversight of Miele’s
brand presence
within the various appliance distribution channels. Monitoring in-store materials including displays, signage, point-of-purchase tools, etc. Requiring retail and competitor analysis. Corporate Identity (CI) compliance must be supported and achieved at all points of contact. Coordinating and facilitating category-related
consumer sales promotions
– as it relates to creative execution and placement. Developing related marketing kit (and supporting asset pack), overseeing online promotional messaging and ensuring delivery/posting of dealer-related assets (for local activation). Serving as a
brand steward
for Miele. Working to develop, protect and promote the Miele brand – throughout all touchpoints and content channels. Specialized area of ‘Content’ Focus
: Miele Experience Centers (MECs) & Architects & Designers (AD) Division Lead marketing liaison for
Miele’s Experience Centers (MECs) . Assisting with the coordination of marketing, promotional and branding initiatives. Including print, collateral, event-specific materials, etc. Lead marketing liaison for
Miele’s Architects & Designers (A&D) Division . Assisting with the coordination of marketing, promotional and branding initiatives. Including print, collateral, event-specific materials, etc. What we are looking for Bachelor’s Degree in Marketing, Advertising or Communications with 5 - 7 years of professional experience in a related field (ideally within the high-end, consumer durables arena). Experience with the strategic development and execution of integrated communication platforms is a must. Strong written and verbal communication skills Drive and energy Organized and disciplined procedures Intellectual curiosity, creative inclination and strategic focus Team player The salary range for this position is $75,000 to $86,000 annually plus bonus. This range is a guideline and may not reflect your exact offer. Factors that will be considered when extending an offer include but are not limited to education experience, relevant skills, and alignment with market data. Benefits Comprehensive health, dental and vision insurance Wellness discounts on medical premiums 100% covered life and long-term disability insurance 401k with company match PTO + holidays Discounted gym membership Generous Employee Purchase Program Wellness and volunteer programs Miele is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE/AA:M/F/D/V
Why work here?
For more than 125 years, Miele has been a family-owned, family-run company. Based on this tradition, a healthy balance between the demands and the appreciation of our employees is very important to us. Besides following our objective of becoming “forever better” which our employees represent with their specialist knowledge, their ambition and with thinking ahead, we want to ensure that everyone can experience and profit from our good working environment here at Miele. Living and passing on our Miele values, as well as working in teams to further develop our innovative products, are important parts of our Miele culture at each of our 50 locations. About Us
What does it take for a family-run company to become world market leader in the premium domestic appliance segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products. Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are apprentices or managers. Make our claim your challenge - whether in Gütersloh, Melbourne or Singapore! Become one of more than 23,000 Miele employees in 50 countries around the world who are committed to making our products even better every day - and help us to expand our innovation leadership.
#J-18808-Ljbffr
What does it take for a family-run company to become world market leader in the premium domestic appliance segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products. Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are apprentices or managers. Make our claim your challenge - whether in Gütersloh, Melbourne or Singapore! Become one of more than 23,000 Miele employees in 50 countries around the world who are committed to making our products even better every day - and help us to expand our innovation leadership. About your workplace An ideal opportunity to perform diverse marketing functions, serving as the lead communications manager for Miele’s built-in residential appliances, including all culinary, refrigeration and dishwasher appliances. Working to build the Miele brand and to support each product throughout its lifecycle.
About Miele
What does it take for a family-run company to become world market leader in the premium domestic appliance segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products. Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are apprentices or managers. Make our claim your challenge - whether in Gütersloh, Melbourne or Singapore! Become one of more than 23,000 Miele employees in 50 countries around the world who are committed to making our products even better every day - and help us to expand our innovation leadership. About your workplace An ideal opportunity to perform diverse marketing functions, serving as the lead communications manager for Miele’s built-in residential appliances, including all culinary, refrigeration and dishwasher appliances. Working to build the Miele brand and to support each product throughout its lifecycle.
Extensive collaboration with internal departments (primarily Category Management and Sales) and international HQ-based counterparts (primarily BCX and MXA). Communication platforms to include: offline & online marketing, brochure creation, in-store POS, promotional materials, etc.
Your Responsibilities Facilitate the creative execution of
offline and online advertising campaigns
to promote all residential products within Miele’s culinary, refrigeration and dishwasher portfolio. Working with Miele’s international Brand Communications Team (BCX) and Digital Marketing Team (MXA) to launch new product and/or product campaigns. The development of market and/or campaign-specific creative briefs may be required, along with relevant competitor analysis. Lead oversight/direction of the
national media plan
for all residential products within Miele’s culinary, refrigeration and dishwasher portfolio. Working with media agent partner on: strategy, planning, procurement, execution and reporting. Lead oversight/direction of the
digital presence
for all residential products within Miele’s culinary, refrigeration and dishwasher portfolio on mieleusa.com and owned channels. Monitoring and updating Miele’s consumer website in terms of content accuracy, brand experience and user interface. In depth competitor and industry analysis is a must. Assist with the creative development and
print production
of all related appliance brochures and collateral materials. Help facilitate content and imagery selection, in compliance with branding and corporate identity guidelines. Working with internal product and brand management teams, along with external creative partners (when required). Requiring the development of creative briefs and related competitor analysis. Provide oversight of Miele’s
brand presence
within the various appliance distribution channels. Monitoring in-store materials including displays, signage, point-of-purchase tools, etc. Requiring retail and competitor analysis. Corporate Identity (CI) compliance must be supported and achieved at all points of contact. Coordinating and facilitating category-related
consumer sales promotions
– as it relates to creative execution and placement. Developing related marketing kit (and supporting asset pack), overseeing online promotional messaging and ensuring delivery/posting of dealer-related assets (for local activation). Serving as a
brand steward
for Miele. Working to develop, protect and promote the Miele brand – throughout all touchpoints and content channels. Specialized area of ‘Content’ Focus
: Miele Experience Centers (MECs) & Architects & Designers (AD) Division Lead marketing liaison for
Miele’s Experience Centers (MECs) . Assisting with the coordination of marketing, promotional and branding initiatives. Including print, collateral, event-specific materials, etc. Lead marketing liaison for
Miele’s Architects & Designers (A&D) Division . Assisting with the coordination of marketing, promotional and branding initiatives. Including print, collateral, event-specific materials, etc. What we are looking for Bachelor’s Degree in Marketing, Advertising or Communications with 5 - 7 years of professional experience in a related field (ideally within the high-end, consumer durables arena). Experience with the strategic development and execution of integrated communication platforms is a must. Strong written and verbal communication skills Drive and energy Organized and disciplined procedures Intellectual curiosity, creative inclination and strategic focus Team player The salary range for this position is $75,000 to $86,000 annually plus bonus. This range is a guideline and may not reflect your exact offer. Factors that will be considered when extending an offer include but are not limited to education experience, relevant skills, and alignment with market data. Benefits Comprehensive health, dental and vision insurance Wellness discounts on medical premiums 100% covered life and long-term disability insurance 401k with company match PTO + holidays Discounted gym membership Generous Employee Purchase Program Wellness and volunteer programs Miele is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE/AA:M/F/D/V
Why work here?
For more than 125 years, Miele has been a family-owned, family-run company. Based on this tradition, a healthy balance between the demands and the appreciation of our employees is very important to us. Besides following our objective of becoming “forever better” which our employees represent with their specialist knowledge, their ambition and with thinking ahead, we want to ensure that everyone can experience and profit from our good working environment here at Miele. Living and passing on our Miele values, as well as working in teams to further develop our innovative products, are important parts of our Miele culture at each of our 50 locations. About Us
What does it take for a family-run company to become world market leader in the premium domestic appliance segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products. Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are apprentices or managers. Make our claim your challenge - whether in Gütersloh, Melbourne or Singapore! Become one of more than 23,000 Miele employees in 50 countries around the world who are committed to making our products even better every day - and help us to expand our innovation leadership.
#J-18808-Ljbffr