GOEBEL FIXTURE COMPANY
American Association of Advertising Agencies, Inc
Senior Vice President, Growth (Project Management)
Position Background
The 4As is the voice of the agency community across America. The global ad industry is set to pass $1 Trillion in spend this year. The US is set to have $491 billion of that spend. And represent 20% of US GDP. So, to be the voice of the industry is a real and unique honor. The things we do, stand for, and advocate for shape the direction of our industry. Over a 108-year history the 4As has gone from reacting to member organization needs and key industry topics to the organization today which must set agendas, continually represent the broad agency community, and amplify its constituents voice in a more complex ecosystem of brands, platforms, creators, technology solutions and clients.
Position Overview As SVP of Growth, you will be responsible for leading 4As member acquisition efforts focusing on agency membership growth. In this role, you will utilize your expertise to develop and execute data driven member acquisition strategies that drive membership growth and hit key success metrics. This individual must be a strategic thinker, capable of building and implementing sales strategies, and possess expertise in data analysis, CRM systems, and sales operations. They will be a tenacious go‑getter, detail‑oriented, and comfortable wearing multiple hats. You'll be at the center of opening doors, building pipelines, and driving opportunities across the organization.
Position Responsibilities Prospecting
Develop and implement a prospecting framework to drive revenue growth, heavily leveraging data analysis and market insights.
Drive the sales pipeline development in close partnership with EVP of Growth to define a cohesive set of targets by region.
Lead initiatives to acquire new members through various channels, including cold outreach, networking events, and industry conferences.
Foster and maintain strong relationships with key decision‑makers and stakeholders within target agency organizations.
Collaborate closely with the marketing team to implement joint go‑to‑market strategies to reach target members.
Pre‑Sales / Post‑Sales
Proactively identify and pitch qualified agency prospects into membership.
Drive the development of compelling value propositions to key roles at prospect members (i.e. Finance, HR, New Business, Media, etc.) and be ready to pitch Why 4As Membership to prospects on a regular basis.
Engage subject matter experts within the 4As to support member development and referrals.
Onboard and transition new members to their appropriate regional relationship lead after the application process has been completed.
Oversee proper financial system setup (billing and invoicing) and CRM account provisioning for each new member.
Collaborate with the marketing team to ensure the development of top‑notch sales collateral, presentations, and proposals aligned with client needs and that showcase 4As strengths.
Sales Forecasting and Strategic Reporting
Provide regular and insightful sales forecasts, performance reports, and market insights to the leadership team.
Continuously analyze and refine sales strategies based on performance data and market feedback (i.e. close/won/lost reports).
Track all prospecting activity via CRM sales system (i.e. Sales Cloud).
Sales Strategy
Co‑architect the organization's overarching revenue strategy, ensuring alignment with long‑term business goals.
Establish and maintain a clear view on the revenue trajectory of the business, including forecasting and performance analysis.
Collaborate closely with the Member Services team to proactively identify and convert upsell and cross‑sell opportunities within the existing member base.
Partner with the Product team to translate market needs and commercial opportunities into actionable insights that inform the product roadmap.
Execute a sales strategy that will incorporate the following:
Membership for Independent agencies (small, medium, large)
Core Products & Services (i.e. advisory, surveys, committees, training)
Advanced Products & Services (i.e. M&A, Policy, Advocacy, Events, etc.)
Non‑members who want to access 4As products
#J-18808-Ljbffr
Position Overview As SVP of Growth, you will be responsible for leading 4As member acquisition efforts focusing on agency membership growth. In this role, you will utilize your expertise to develop and execute data driven member acquisition strategies that drive membership growth and hit key success metrics. This individual must be a strategic thinker, capable of building and implementing sales strategies, and possess expertise in data analysis, CRM systems, and sales operations. They will be a tenacious go‑getter, detail‑oriented, and comfortable wearing multiple hats. You'll be at the center of opening doors, building pipelines, and driving opportunities across the organization.
Position Responsibilities Prospecting
Develop and implement a prospecting framework to drive revenue growth, heavily leveraging data analysis and market insights.
Drive the sales pipeline development in close partnership with EVP of Growth to define a cohesive set of targets by region.
Lead initiatives to acquire new members through various channels, including cold outreach, networking events, and industry conferences.
Foster and maintain strong relationships with key decision‑makers and stakeholders within target agency organizations.
Collaborate closely with the marketing team to implement joint go‑to‑market strategies to reach target members.
Pre‑Sales / Post‑Sales
Proactively identify and pitch qualified agency prospects into membership.
Drive the development of compelling value propositions to key roles at prospect members (i.e. Finance, HR, New Business, Media, etc.) and be ready to pitch Why 4As Membership to prospects on a regular basis.
Engage subject matter experts within the 4As to support member development and referrals.
Onboard and transition new members to their appropriate regional relationship lead after the application process has been completed.
Oversee proper financial system setup (billing and invoicing) and CRM account provisioning for each new member.
Collaborate with the marketing team to ensure the development of top‑notch sales collateral, presentations, and proposals aligned with client needs and that showcase 4As strengths.
Sales Forecasting and Strategic Reporting
Provide regular and insightful sales forecasts, performance reports, and market insights to the leadership team.
Continuously analyze and refine sales strategies based on performance data and market feedback (i.e. close/won/lost reports).
Track all prospecting activity via CRM sales system (i.e. Sales Cloud).
Sales Strategy
Co‑architect the organization's overarching revenue strategy, ensuring alignment with long‑term business goals.
Establish and maintain a clear view on the revenue trajectory of the business, including forecasting and performance analysis.
Collaborate closely with the Member Services team to proactively identify and convert upsell and cross‑sell opportunities within the existing member base.
Partner with the Product team to translate market needs and commercial opportunities into actionable insights that inform the product roadmap.
Execute a sales strategy that will incorporate the following:
Membership for Independent agencies (small, medium, large)
Core Products & Services (i.e. advisory, surveys, committees, training)
Advanced Products & Services (i.e. M&A, Policy, Advocacy, Events, etc.)
Non‑members who want to access 4As products
#J-18808-Ljbffr