Children's National Medical Center
Product Owner - Marketing Cloud
Children's National Medical Center, Silver Spring, Maryland, United States, 20900
Job Description - Product Owner - Marketing Cloud (250001AQ)
Job Description
Product Owner - Marketing Cloud - ( 250001AQ )
Description
We are seeking an experienced and strategic Salesforce Product Owner to join our innovative digital health team. This pivotal role blends technical CRM expertise with a deep commitment to improving patient and family experiences across diverse populations. You will lead the development and optimization of data‑driven journeys, dashboards, and workflows within Salesforce to support seamless communication, enhance engagement, and drive better health outcomes.
As a key liaison between external vendors and internal stakeholders—including clinical, IT, and patient experience leaders—you will ensure our digital health solutions align with enterprise goals and user needs. From ideation through launch, you will oversee the full product lifecycle, advocating for equitable, patient‑centered design and leveraging data insights to continuously improve our offerings.
Reporting directly to senior leadership, you will help shape product strategy to reflect broader organizational objectives, making a meaningful impact through cutting‑edge digital health innovations.
Qualifications
Bachelor's Degree (Required)
Master's Degree (Preferred)
3+ years Proven experience in a product owner or similar role (Required)
Understand HIPAA regulations and data privacy
Passion for improving the patient and caregiver experience
Ability to work independently and collaboratively in a fast‑paced environment
Align the product strategy with Children's National's mission of being patient-centric and offering equitable access and care.
Ensure that Children's National's implementation adheres to HIPAA compliance and relevant healthcare regulations.
Experience with Agile methodologies and tools
Familiarity with user experience (UX) design principles
Strong understanding of healthcare systems, patient care processes, and digital health technologies.
Project Management (Preferred)
Lean/Agile (Preferred)
Functional Accountabilities
Coordinate tasks consistent with workload requirements and available resources.
Participate in specified divisional operations and systems.
Recommend and participate in development of new processes and systems to meet departmental needs.
Participate in the training of internal team members on workflows and digital health technologies; assist with determining work assignments, schedules and priorities; provide work guidance and oversee the activities of one or more processes.
Lead the development and execution of the digital health product roadmap.
Work closely with external vendors to integrate and enhance digital health solutions.
Collaborate with external vendors and internal stakeholders across the organization to improve and increase utilization of digital health tools.
Organize and lead testing of product enhancements, integration features, upgrades, and problem resolutions.
Regularly round with patients and families and internal end users to understand workflow and design issues that impact optimization of the product.
Track industry trends and emerging technologies to identify opportunities for improvement and innovation.
Analyze internal and external user data to identify areas for improvement and optimize product features.
Report on product performance to Children's National leadership and external reference groups.
Track and analyze issues and perform root cause analysis to reduce the inflow of recurring issues.
Ensure the digital health products are user-friendly, equitable, and effective in achieving desired health outcomes.
Monitor and analyze product performance, making data‑driven decisions to improve functionality and user experience.
Act as the primary point of contact for all product‑related inquiries and issues.
Maintain a deep understanding of the digital health landscape and emerging technologies.
Primary Location Maryland-Silver Spring
Work Locations Inventa Towers 1 Inventa Place Silver Spring 20910
Job Information Technology
Organization Operations
Position Status : R (Regular) - FT - Full-Time
Shift : Day
Work Schedule : mon-friday 8-5pm
Job Posting Full-Time Salary Range 92684.8 - 154460.8
Childrens National Hospital is an equal opportunity employer that evaluates qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender, identity, or other characteristics protected by law. The “Know Your Rights” poster is available here: and the pay transparency policy is available here:Know Your Rights Pay Transparency Nondiscrimination Poster.
Please note that it is the policy of Children's National Hospital to ensure a “drug‑free” work environment: a workplace free from the illegal use, possession or distribution of controlled substances (as defined in the Controlled Substances Act), or the misuse of legal substances, by all staff (management, employees and contractors). Though recreational and medical marijuana are now legal in the District of Columbia, Children’s National and its affiliates maintain the right, in accordance with our policy, to enforce a drug‑free workplace, including prohibiting recreational or prescribed marijuana.
#J-18808-Ljbffr
Job Description
Product Owner - Marketing Cloud - ( 250001AQ )
Description
We are seeking an experienced and strategic Salesforce Product Owner to join our innovative digital health team. This pivotal role blends technical CRM expertise with a deep commitment to improving patient and family experiences across diverse populations. You will lead the development and optimization of data‑driven journeys, dashboards, and workflows within Salesforce to support seamless communication, enhance engagement, and drive better health outcomes.
As a key liaison between external vendors and internal stakeholders—including clinical, IT, and patient experience leaders—you will ensure our digital health solutions align with enterprise goals and user needs. From ideation through launch, you will oversee the full product lifecycle, advocating for equitable, patient‑centered design and leveraging data insights to continuously improve our offerings.
Reporting directly to senior leadership, you will help shape product strategy to reflect broader organizational objectives, making a meaningful impact through cutting‑edge digital health innovations.
Qualifications
Bachelor's Degree (Required)
Master's Degree (Preferred)
3+ years Proven experience in a product owner or similar role (Required)
Understand HIPAA regulations and data privacy
Passion for improving the patient and caregiver experience
Ability to work independently and collaboratively in a fast‑paced environment
Align the product strategy with Children's National's mission of being patient-centric and offering equitable access and care.
Ensure that Children's National's implementation adheres to HIPAA compliance and relevant healthcare regulations.
Experience with Agile methodologies and tools
Familiarity with user experience (UX) design principles
Strong understanding of healthcare systems, patient care processes, and digital health technologies.
Project Management (Preferred)
Lean/Agile (Preferred)
Functional Accountabilities
Coordinate tasks consistent with workload requirements and available resources.
Participate in specified divisional operations and systems.
Recommend and participate in development of new processes and systems to meet departmental needs.
Participate in the training of internal team members on workflows and digital health technologies; assist with determining work assignments, schedules and priorities; provide work guidance and oversee the activities of one or more processes.
Lead the development and execution of the digital health product roadmap.
Work closely with external vendors to integrate and enhance digital health solutions.
Collaborate with external vendors and internal stakeholders across the organization to improve and increase utilization of digital health tools.
Organize and lead testing of product enhancements, integration features, upgrades, and problem resolutions.
Regularly round with patients and families and internal end users to understand workflow and design issues that impact optimization of the product.
Track industry trends and emerging technologies to identify opportunities for improvement and innovation.
Analyze internal and external user data to identify areas for improvement and optimize product features.
Report on product performance to Children's National leadership and external reference groups.
Track and analyze issues and perform root cause analysis to reduce the inflow of recurring issues.
Ensure the digital health products are user-friendly, equitable, and effective in achieving desired health outcomes.
Monitor and analyze product performance, making data‑driven decisions to improve functionality and user experience.
Act as the primary point of contact for all product‑related inquiries and issues.
Maintain a deep understanding of the digital health landscape and emerging technologies.
Primary Location Maryland-Silver Spring
Work Locations Inventa Towers 1 Inventa Place Silver Spring 20910
Job Information Technology
Organization Operations
Position Status : R (Regular) - FT - Full-Time
Shift : Day
Work Schedule : mon-friday 8-5pm
Job Posting Full-Time Salary Range 92684.8 - 154460.8
Childrens National Hospital is an equal opportunity employer that evaluates qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender, identity, or other characteristics protected by law. The “Know Your Rights” poster is available here: and the pay transparency policy is available here:Know Your Rights Pay Transparency Nondiscrimination Poster.
Please note that it is the policy of Children's National Hospital to ensure a “drug‑free” work environment: a workplace free from the illegal use, possession or distribution of controlled substances (as defined in the Controlled Substances Act), or the misuse of legal substances, by all staff (management, employees and contractors). Though recreational and medical marijuana are now legal in the District of Columbia, Children’s National and its affiliates maintain the right, in accordance with our policy, to enforce a drug‑free workplace, including prohibiting recreational or prescribed marijuana.
#J-18808-Ljbffr