Pfizer
Sr Manager, Integrated Insights and Strategy (IIS) - Insights, Prevnar Adult Vac
Pfizer, New York, New York, us, 10261
Pfizer is seeking a Primary Insights expert to join the Integrated Insights & Strategy (IIS) team to support the Prevnar Vaccine for Adults. IIS is a team of internal consultants and brand strategists that partner with senior commercial leaders and GCA (Global Commercial Analytics) COEs to maximize business value and enable executional excellence.
Reporting to the IIS US Comirnaty and Prevnar Adult Vaccines Team Lead, this person will be responsible for designing and executing best‑in‑class primary market research to represent the “voice of the customer” in support of the strategic priorities of the team. This person will be accountable for developing and executing a market research plan of >$1M of US & Global market research as well as being a key strategic point of contact for US and global brand commercial leadership.
The successful candidate will proactively identify business questions, create learning plans to address those questions, design and manage multiple simultaneous research initiatives, understand changes in customer and patient attitudes and behaviors through a variety of PMR studies, and deliver clear and actionable insights‑based recommendations that directly impact performance.
As a member of the IIS team in the larger Global Commercial Analytics (GCA) organization at Pfizer, you will work with a team that is an important source of intellectual insight on commercial brand strategy, framing business problems in a way that the business can then execute to drive impact and unlock value.
Brand Strategy
Provide strategic thought partnership to
US and Global
commercial teams to drive investment decisions, strategies and tactical plans
Act as strategic partner to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies and tactics
Design and execute market research studies, serving as voice of the customer for the brand strategy team
Develop and execute creation of an in‑house knowledge base to drive patient and HCP insights
Promotional Performance and Execution Insights
Develop and monitor key performance metrics to evaluate and enhance the effectiveness of a brand’s marketing campaign
Recommend campaign improvement and corrective actions
Evaluate campaign assets to ensure optimal customer experience steeped in deep customer insights
Integrate campaign insights to broader analytic activities to paint the full picture of marketing execution and customer behavior and inform resource allocation decisions
Play a key role in advancing the vision for the future direction of brand activities
Collaboration with Other Analytics Teams
Lead the end‑to‑end vendor selection and management process, including contract negotiation and performance oversight. Partner with vendor/contingent workers to ensure delivery of high‑quality market research for U.S. and global markets, aligned with business objectives and compliance standards
Partner with various cross‑functional teams – data science, analytics engineering, market research, and media – as needed
Alignment with other analytic teams to ensure cohesive activities with our stakeholders
Actively contribute to advancement of team capabilities through thought leadership; share knowledge and expertise with colleagues via the knowledge sharing platform
Basic Qualifications
BA/BS in Marketing, Psychology, Mathematics, Statistics, Engineering or a similar related field required; MS or MBA preferred
6+ years in consulting or market analytics/ market research (5+ years for MS or MBA)
Demonstrated ability to develop market research plans and lead research projects with a budget of >$1M annually
Proven expertise in leading the end‑to‑end vendor selection and management process for U.S. and international vendors for market research, ensuring compliance and high‑quality execution
Defined involvement in helping frame, design & execute solutions for challenging business situations
In‑depth knowledge of multiple analytic disciplines, including primary and secondary data, with a keen understanding of output and quality/timely insight derivation
Proven track record of being an indispensable thought partner to brand leaders and influencing without authority
Team‑orientation and collaborative approach; outstanding listening skills and the ability to manage through influence
Exceptional intellectual and analytical curiosity, a creative visionary who can foster innovation
Sophisticated executive demeanor, comfortable functioning at high levels of organizations; excellent presentation skills, including strong verbal and writing capabilities
Ability to work collaboratively in a team environment and to influence and drive change at all levels in an organization
Ability to communicate complex ideas effectively – both verbally and in writing
Excellent PPT and Excel skills
Preferred Qualifications
3+ years of vaccine experience
Experience leading global and U.S. market research for consumer and HCP insights
Understanding of IQVIA (DDD, LAAD) and other secondary data sources
Non‑Standard Work Schedule, Travel or Environment Requirements
Limited business travel required
Work Location Assignment: Hybrid
Other Job Details
Last day to apply: December 10, 2025
The annual base salary for this position ranges from $120,800.00 to $201,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share‑based long‑term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and support each of life’s moments. Benefits include a 401(k) plan with Pfizer matching contributions and an additional Pfizer retirement savings contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E‑Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make https://www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
Marketing and Market Research
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Reporting to the IIS US Comirnaty and Prevnar Adult Vaccines Team Lead, this person will be responsible for designing and executing best‑in‑class primary market research to represent the “voice of the customer” in support of the strategic priorities of the team. This person will be accountable for developing and executing a market research plan of >$1M of US & Global market research as well as being a key strategic point of contact for US and global brand commercial leadership.
The successful candidate will proactively identify business questions, create learning plans to address those questions, design and manage multiple simultaneous research initiatives, understand changes in customer and patient attitudes and behaviors through a variety of PMR studies, and deliver clear and actionable insights‑based recommendations that directly impact performance.
As a member of the IIS team in the larger Global Commercial Analytics (GCA) organization at Pfizer, you will work with a team that is an important source of intellectual insight on commercial brand strategy, framing business problems in a way that the business can then execute to drive impact and unlock value.
Brand Strategy
Provide strategic thought partnership to
US and Global
commercial teams to drive investment decisions, strategies and tactical plans
Act as strategic partner to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies and tactics
Design and execute market research studies, serving as voice of the customer for the brand strategy team
Develop and execute creation of an in‑house knowledge base to drive patient and HCP insights
Promotional Performance and Execution Insights
Develop and monitor key performance metrics to evaluate and enhance the effectiveness of a brand’s marketing campaign
Recommend campaign improvement and corrective actions
Evaluate campaign assets to ensure optimal customer experience steeped in deep customer insights
Integrate campaign insights to broader analytic activities to paint the full picture of marketing execution and customer behavior and inform resource allocation decisions
Play a key role in advancing the vision for the future direction of brand activities
Collaboration with Other Analytics Teams
Lead the end‑to‑end vendor selection and management process, including contract negotiation and performance oversight. Partner with vendor/contingent workers to ensure delivery of high‑quality market research for U.S. and global markets, aligned with business objectives and compliance standards
Partner with various cross‑functional teams – data science, analytics engineering, market research, and media – as needed
Alignment with other analytic teams to ensure cohesive activities with our stakeholders
Actively contribute to advancement of team capabilities through thought leadership; share knowledge and expertise with colleagues via the knowledge sharing platform
Basic Qualifications
BA/BS in Marketing, Psychology, Mathematics, Statistics, Engineering or a similar related field required; MS or MBA preferred
6+ years in consulting or market analytics/ market research (5+ years for MS or MBA)
Demonstrated ability to develop market research plans and lead research projects with a budget of >$1M annually
Proven expertise in leading the end‑to‑end vendor selection and management process for U.S. and international vendors for market research, ensuring compliance and high‑quality execution
Defined involvement in helping frame, design & execute solutions for challenging business situations
In‑depth knowledge of multiple analytic disciplines, including primary and secondary data, with a keen understanding of output and quality/timely insight derivation
Proven track record of being an indispensable thought partner to brand leaders and influencing without authority
Team‑orientation and collaborative approach; outstanding listening skills and the ability to manage through influence
Exceptional intellectual and analytical curiosity, a creative visionary who can foster innovation
Sophisticated executive demeanor, comfortable functioning at high levels of organizations; excellent presentation skills, including strong verbal and writing capabilities
Ability to work collaboratively in a team environment and to influence and drive change at all levels in an organization
Ability to communicate complex ideas effectively – both verbally and in writing
Excellent PPT and Excel skills
Preferred Qualifications
3+ years of vaccine experience
Experience leading global and U.S. market research for consumer and HCP insights
Understanding of IQVIA (DDD, LAAD) and other secondary data sources
Non‑Standard Work Schedule, Travel or Environment Requirements
Limited business travel required
Work Location Assignment: Hybrid
Other Job Details
Last day to apply: December 10, 2025
The annual base salary for this position ranges from $120,800.00 to $201,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share‑based long‑term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and support each of life’s moments. Benefits include a 401(k) plan with Pfizer matching contributions and an additional Pfizer retirement savings contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E‑Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make https://www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
Marketing and Market Research
#J-18808-Ljbffr