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Starwood Hotels

Assistant Director, Residential Marketing

Starwood Hotels, Miami, Florida, us, 33222

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Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now. Executive Director of Global Recruitment - Starwood Hotels Come grow with a company where purpose and possibility meet. Starwood Hotels is home to some of the most dynamic brands in the world. We exist to improve the planet—one hotel at a time—and we’re defined by impact, purpose, and a deep respect for the world around us. (And yes, we even compost our bad ideas.). 1 Hotels invites guests to live in rhythm with nature—offering spaces that restore, inspire, and come alive from day to night, where sustainability, wellness, and social energy exist in thoughtful balance. Treehouse Hotels brings back the wonder of childhood hideaways—cozy, curious, and just a little mischievous. It’s a place to play, dream, and drift off the script, where handcrafted details and nostalgic touches turn every stay into a story. Baccarat Hotels carries forward a 250-year legacy and the spirit of l’art de vivre—the French art of celebrating life—with beauty, ritual, and moments of delight. Recognized by Newsweek as a 2024 Most Loved Workplace, Starwood fosters a culture where creativity thrives, collaboration is second nature, and people are valued for who they are and what they bring. If you’re ready to bring your whole self to a team where thoughtful work leaves a lasting mark—you belong here. Position Overview We are seeking a dynamic and strategic Assistant Director, Residential Marketing tosupport the launch and ongoing success of residential projects under the 1 Homes and Baccarat Residences brands .

This role will be an integral part of the Brand Marketing team, acting as a key liaison between marketing, development, and residential ownership groups. The ideal candidate brings a hybrid background in

luxury brand and residential marketing,

with experience in

creative development, digital and social media, experiential programming,

and

sales enablement.

They will serve as a

brand guardian , ensuring a cohesive and compelling expression of each brand’s identity across all residential initiatives—from

early-stage pitch support to full-scale campaign execution. This role offers a unique opportunity to

position each residential project as a standalone destination

while maintaining deep integration within the overarching hotel brand narrative. The Assistant Director, Residential Marketing will collaborate cross-functionally and globally, supporting both development and marketing functions, working closely with agency partners and developer project teams to bring each vision to life. Key Responsibilities Develop & Execute Marketing Plans Review and comment on developer marketing plans to ensure consistency with brand and generate the most impact on sales strategy. Partner with the development team to create

pitch decks, sales tools, and marketing resources

that support business growth. Build and maintain comprehensive

residential marketing toolkits

to ensure consistent brand execution and storytelling. Review developer integrated marketing campaigns across

paid media, social, digital, and print channels. Develop unique, brand-aligned experiences including

launch events, collaborations, and showroom activations. Act as the point of contact for developers, coordinating deliverables with various internal teams including design and operations. Content Creation Collaborate with internal and external partners to develop

engaging content

for digital platforms, print materials, and owned channels. Ensure all content reflects the

distinctive voice, visuals, and values

of each brand. Data & Analytics Work alongside developer marketing teams to analyze performance data to evaluate the effectiveness of marketing strategies and

optimize campaigns

accordingly. Help track key KPIs across marketing touchpoints and generate actionable insights for ongoing refinement. Cross-Functional & Global Collaboration Serve as the connective tissue between

brand marketing, development, creative, and communications

teams. Liaise with ownership and sales teams to align efforts and elevate the overall residential marketing experience. Collaborate with

international development teams and global stakeholders

to ensure regional nuance while maintaining brand consistency. Oversee

external agencies, consultants, and project contributors,

providing creative direction, feedback, and strategic alignment. What Makes You a Great Fit Based in

Miami, FL,

with the ability to work on-site at our home office. 4+ years of experience

in luxury brand, hospitality, or residential marketing; experience in branded residences and luxury hospitality is a plus. Proven ability to

craft compelling brand narratives , write engaging copy, and oversee high-quality creative execution. Demonstrated experience working with

international teams or markets

across time zones and cultures. Strong organizational and project management skills, with the ability to prioritize

and multitask

in a fast-paced environment. Experience leading

agencies, vendors, or cross-functional project teams

from ideation to execution. A collaborative, proactive, and entrepreneurial spirit with a

strategic mindset. A passion for

sustainability, design, innovation,

and the future of luxury living. Seniority level

Seniority levelMid-Senior level Employment type

Employment typeFull-time Job function

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