Fresho
Sales Development Representative
Base Pay Range
$60,000.00/yr - $65,000.00/yr
Reports to:
US Head of Sales
Location:
Brooklyn, New York, USA (DUMBO office)
Work type:
Hybrid (4 days in office / 1 day from home)
About Fresho Fresho is a fast growing tech scale‑up on a mission to transform the food industry for the benefit of people and the planet.
Our order management software is revolutionising the way the entire industry operates – from day to day operations, to mental health and wellbeing, to food waste reduction. The impact of Fresho touches every aspect of the sector in a hugely positive way making it more efficient, enjoyable, profitable and sustainable.
We work closely with wholesale fresh food suppliers and 45,000 restaurants, cafés, hotels and other foodservice venues.
Fundamental to our culture is the belief that our people are everything. We are purposefully building our culture alongside our business to make Fresho a fun, positive and inclusive place to work for our dynamic team of Freshonauts.
Fresho has raised over $45 m to date and processes almost $400 m monthly through the platform with 750,000 orders monthly. We are headquartered in Melbourne – Australia with offices in London – United Kingdom, New York – United States, and Auckland – New Zealand, and customers in Australia, United Kingdom, United States, Ireland and New Zealand.
About the Role We’re looking for a hands‑on, high‑energy Sales Development Representative to join as Fresho’s first SDR in the US. This is a foundational role, focused on building pipeline and creating sales‑ready opportunities as we establish our presence in the US foodservice industry.
Based out of our new DUMBO Brooklyn office, you’ll be the go‑to person for outbound prospecting in the first 6–12 months. While your core focus will be generating and qualifying leads, you’ll also play a part in shaping outreach strategies, improving sales tools, and feeding insights from the market back into the team. You’ll work closely with our US General Manager, Account Executives, and Marketing team to set the tone for how we grow.
This is a chance to make a real impact while developing your SaaS sales career in the world’s biggest market.
Responsibilities
Pipeline generation:
prospect and book qualified meetings through cold calls, emails, and LinkedIn outreach, as well as managing inbound leads
Lead qualification:
ask effective discovery questions, investigate prospect needs, and ensure opportunities meet Sales Qualified Opportunity (SQO) criteria
Outreach strategy:
build and manage prospect lists, test messaging, and provide feedback to improve outbound playbooks
CRM discipline:
manage all leads, activities, and opportunities in Salesforce and Aircall, maintaining data integrity and timely follow‑ups
Market insights:
share observations from prospect conversations to help refine targeting, positioning, and sales processes
US GTM support:
participate in product demos and occasionally lead them for strategic prospects. Support cross‑functional initiatives during Fresho’s US launch phase
Success Criteria
Consistently generate qualified meetings that convert into sales opportunities, meeting or exceeding quarterly SQO targets
Deliver accurate weekly reporting on outbound activity, pipeline metrics, and conversion rates
Provide valuable market insights that shape Fresho’s US sales and marketing strategy
Help build Fresho’s reputation in the US market by delivering professional, trusted first interactions with prospects
Contribute to the development of Fresho’s US sales playbook and outbound processes
What We’re Looking For
1–1.5 years’ experience in a B2B SaaS Sales Development role
Proven success generating pipeline through outbound methods (cold calling, email, LinkedIn)
Strong written and verbal communication skills, with a confident, professional phone presence
Highly organised with excellent time management and follow‑up discipline
Experience using Salesforce – nice to have Aircall, and LinkedIn Sales Navigator
Self‑motivated and target‑driven, comfortable working autonomously in a fast‑changing environment
Even Better If You Have
Experience in an early‑stage SaaS company or launching into a new market
Familiarity with foodservice, hospitality, or wholesale food industries
A degree in business, marketing, or a related field (or equivalent experience)
Benefits
Employee Share Option Plan
so you can share in Fresho’s success
11 paid company holidays per year
Benefits: Flexible health coverage with a $600/month tax‑free employer contribution toward the plan of your choice, plus a 401(k) plan available for employee contributions, company‑funded NY Disability & Paid Family Leave insurance
LinkedIn Learning Subscription with weekly work time dedicated to growing new skills
Mentoring program to help you grow and exceed your potential
Flexible working with hybrid teams
Procaffeinating Wednesdays where the coffee’s on us + in‑office coffee machines
Weekly fresh fruit in the office
Regular socials (with snacks and drinks of course!)
Fresho merch so you can look sharp in our branded swag
Referral bonuses – invite your friends and get paid for it!
Employee Assistance Program to support your mental health and wellbeing
CEO Book Club where role‑related e‑books are on us
Seniority Level Associate
Employment Type Full‑time
Job Function IT Services and IT Consulting, Software Development, and Wholesale Food and Beverage
Fresho embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
#J-18808-Ljbffr
Reports to:
US Head of Sales
Location:
Brooklyn, New York, USA (DUMBO office)
Work type:
Hybrid (4 days in office / 1 day from home)
About Fresho Fresho is a fast growing tech scale‑up on a mission to transform the food industry for the benefit of people and the planet.
Our order management software is revolutionising the way the entire industry operates – from day to day operations, to mental health and wellbeing, to food waste reduction. The impact of Fresho touches every aspect of the sector in a hugely positive way making it more efficient, enjoyable, profitable and sustainable.
We work closely with wholesale fresh food suppliers and 45,000 restaurants, cafés, hotels and other foodservice venues.
Fundamental to our culture is the belief that our people are everything. We are purposefully building our culture alongside our business to make Fresho a fun, positive and inclusive place to work for our dynamic team of Freshonauts.
Fresho has raised over $45 m to date and processes almost $400 m monthly through the platform with 750,000 orders monthly. We are headquartered in Melbourne – Australia with offices in London – United Kingdom, New York – United States, and Auckland – New Zealand, and customers in Australia, United Kingdom, United States, Ireland and New Zealand.
About the Role We’re looking for a hands‑on, high‑energy Sales Development Representative to join as Fresho’s first SDR in the US. This is a foundational role, focused on building pipeline and creating sales‑ready opportunities as we establish our presence in the US foodservice industry.
Based out of our new DUMBO Brooklyn office, you’ll be the go‑to person for outbound prospecting in the first 6–12 months. While your core focus will be generating and qualifying leads, you’ll also play a part in shaping outreach strategies, improving sales tools, and feeding insights from the market back into the team. You’ll work closely with our US General Manager, Account Executives, and Marketing team to set the tone for how we grow.
This is a chance to make a real impact while developing your SaaS sales career in the world’s biggest market.
Responsibilities
Pipeline generation:
prospect and book qualified meetings through cold calls, emails, and LinkedIn outreach, as well as managing inbound leads
Lead qualification:
ask effective discovery questions, investigate prospect needs, and ensure opportunities meet Sales Qualified Opportunity (SQO) criteria
Outreach strategy:
build and manage prospect lists, test messaging, and provide feedback to improve outbound playbooks
CRM discipline:
manage all leads, activities, and opportunities in Salesforce and Aircall, maintaining data integrity and timely follow‑ups
Market insights:
share observations from prospect conversations to help refine targeting, positioning, and sales processes
US GTM support:
participate in product demos and occasionally lead them for strategic prospects. Support cross‑functional initiatives during Fresho’s US launch phase
Success Criteria
Consistently generate qualified meetings that convert into sales opportunities, meeting or exceeding quarterly SQO targets
Deliver accurate weekly reporting on outbound activity, pipeline metrics, and conversion rates
Provide valuable market insights that shape Fresho’s US sales and marketing strategy
Help build Fresho’s reputation in the US market by delivering professional, trusted first interactions with prospects
Contribute to the development of Fresho’s US sales playbook and outbound processes
What We’re Looking For
1–1.5 years’ experience in a B2B SaaS Sales Development role
Proven success generating pipeline through outbound methods (cold calling, email, LinkedIn)
Strong written and verbal communication skills, with a confident, professional phone presence
Highly organised with excellent time management and follow‑up discipline
Experience using Salesforce – nice to have Aircall, and LinkedIn Sales Navigator
Self‑motivated and target‑driven, comfortable working autonomously in a fast‑changing environment
Even Better If You Have
Experience in an early‑stage SaaS company or launching into a new market
Familiarity with foodservice, hospitality, or wholesale food industries
A degree in business, marketing, or a related field (or equivalent experience)
Benefits
Employee Share Option Plan
so you can share in Fresho’s success
11 paid company holidays per year
Benefits: Flexible health coverage with a $600/month tax‑free employer contribution toward the plan of your choice, plus a 401(k) plan available for employee contributions, company‑funded NY Disability & Paid Family Leave insurance
LinkedIn Learning Subscription with weekly work time dedicated to growing new skills
Mentoring program to help you grow and exceed your potential
Flexible working with hybrid teams
Procaffeinating Wednesdays where the coffee’s on us + in‑office coffee machines
Weekly fresh fruit in the office
Regular socials (with snacks and drinks of course!)
Fresho merch so you can look sharp in our branded swag
Referral bonuses – invite your friends and get paid for it!
Employee Assistance Program to support your mental health and wellbeing
CEO Book Club where role‑related e‑books are on us
Seniority Level Associate
Employment Type Full‑time
Job Function IT Services and IT Consulting, Software Development, and Wholesale Food and Beverage
Fresho embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
#J-18808-Ljbffr