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ForceBrands

Director of Ecommerce

ForceBrands, California, Missouri, United States, 65018

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Base pay range $130,000.00/yr - $160,000.00/yr

Location Location:

San Diego County or Remote (U.S.)

Overview This high-impact role leads all digital commerce channels, including Amazon, retailer.com, and D2C, for a fast-growing CPG brand. The Director of eCommerce owns strategy, channel execution, P&L performance, content excellence, and the operational systems required to scale online. This person will partner closely with Marketing, Operations, Finance, and Sales to drive sustainable revenue growth and margin performance.

Key Responsibilities

Build and execute an integrated eCommerce strategy across Amazon, retailer.com, D2C, and emerging marketplaces

Own the full eCommerce P&L, including revenue, margin, and investment decisions

Lead annual planning, budgeting, forecasting, and category opportunity assessment

Manage all aspects of Amazon (1P/3P) including catalog, SEO, media, pricing, promotions, and profitability

Drive availability, conversion, and performance on retailer.com partners such as Walmart, Target, Kroger, Costco.com, and Thrive

Oversee D2C experience including UX, funnel optimization, CRM, retention, merchandising, and pricing

Partner cross-functionally on demand planning, inventory, launches, promotions, and channel strategy

Develop world-class content and storytelling in partnership with Marketing

Build dashboards, run A/B tests, improve catalog health, reduce chargebacks, and enhance account performance

Lead agencies and mentor internal partners to elevate digital capabilities across the organization

Qualifications

8+ years of eCommerce experience within CPG, preferably food or beverage

Proven ownership of Amazon and retailer.com P&Ls with a track record of revenue and profit growth

Strong expertise in UX flows, content strategy, SEO/SEM, CRM, and digital shopper insights

Highly analytical with financial modeling, forecasting, and optimization experience

Skilled at leading third-party agencies and influencing cross-functional teams

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

Industries

Food and Beverage Manufacturing, Wholesale Food and Beverage, and Food and Beverage Retail

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