Alma is hiring: Business Development Representative - Start-ups in San Francisco

About Alma Alma is a hypergrowth legal-tech startup modernizing immigration for people and businesses around the world. By combining top-tier immigration attorneys with AI-powered automation , we help individuals, founders, and SMBs move through the immigration process with unprecedented speed, clarity, and trust. Our Individuals & SMB segment is one of the fastest-growing areas of the company. Whether it’s a founder relocating to the U.S., an early-stage startup sponsoring its first employee, or a family navigating a complex visa path — Alma is here to make it faster, simpler, and more transparent. If you love building personalized outreach engines, experimenting with automation tools, and working in a mission-driven team obsessed with customer outcomes, this role is built for you. About the Role As a Business Development Representative focused on Individuals & SMB , you will drive one of Alma’s highest-velocity growth motions. This role blends traditional sales prospecting with modern growth tactics — orchestrating signal-based outreach , running highly personalized sequences , and leveraging tools like Heyreach, Instantly, and Clay to create meaningful conversations at scale. You’ll be on the front lines of helping individuals and small teams navigate life-changing immigration decisions — while shaping the playbook for how Alma grows this segment going forward. What You’ll Do Own outbound pipeline generation for Individuals & SMB Build, launch, and optimize multi-touch automated campaigns using Heyreach, Instantly, and Clay Track real-time buying signals (founder activity, hiring trends, job transitions, visa inquiries, startup funding, remote worker triggers) to prioritize outreach Personalize emails, social messages, and call scripts at scale with AI-powered workflows Rapidly respond to inbound leads and qualify prospects for consultations Conduct discovery to understand individual or SMB immigration goals, timing, budget, and decision-making criteria Partner with Sales, Marketing, and Operations to refine messaging and experiment with new ICP micro-segments Maintain accurate CRM tracking and ensure consistent pipeline hygiene Contribute to building Alma’s SMB outbound playbook — messaging, sequences, triggers, and workflows Iterate constantly: test new hooks, channels, and automation tactics to improve conversion rates You’ll Thrive Here If You Have 1–3+ years of BDR/SDR experience in high-volume SMB, consumer, or PLG-adjacent environments Hands-on experience with modern outbound tools (Heyreach, Instantly, Clay, Apollo, HubSpot, enrichment systems, etc.) Strong phone presence — comfortable making first contact and guiding prospects with empathy An experimenter’s mindset: you enjoy A/B testing, measuring, optimizing Excellent written and verbal English communication skills A high-ownership attitude with a bias toward fast execution Comfort working in a fast-paced environment with startup chaos — lots of building, iterating, and learning Interest in immigration, global mobility, or helping individuals navigate important life decisions Compensation We are transparent with compensation and benchmark against similar early-stage tech roles. United States (Remote) Base: $55,000 – $60,000 OTE: $85,000 – $95,000 Canada (Remote) Base: CAD $70,000 – $78,000 OTE: CAD $108,000 – $122,000 Why This Role Is Special You’ll directly impact people’s lives — your outreach helps individuals and small teams overcome complicated immigration hurdles. You’ll become a specialist in signal-based, personalized outbound , one of the most in-demand skills in modern sales. You’ll use next-generation prospecting tools and experiment with outreach strategies few teams are running today. You’ll help shape the future of Alma’s fast-growing SMB engine, not just follow a script. Clear growth path into SMB AE, Enterprise AE, Customer Success, or RevOps depending on your strengths and desire. If you're energized by personalization, automation, and helping individuals achieve life-changing outcomes, we’d love to hear from you. #J-18808-Ljbffr