Synergy Interactive
Base pay range
$120,000.00/yr - $160,000.00/yr
Position Overview We are hiring a Brand Director who will report directly to the VP of Brand and partner with our Creative and Strategy leads to define and drive a powerful, unified go‑to‑market strategy. This role owns the translation of our category‑defining mission into the brand positioning, messaging, and strategic roadmap that guides every expression of the company.
Role Overview As Brand Director, you will take full ownership of how the brand shows up in the world. You will turn strategy into action — building the systems, narratives, and market moments that introduce a new category and establish the company as its leader. You will work across teams to ensure every message, launch, and touchpoint reflects a brand that is precise, premium, and unmistakable.
Your work will influence
Market perception
Enterprise adoption
Government communication
Global partnership messaging
The brand’s long‑term position in culture
What You’ll Own Brand Leadership
Set the brand vision and strategic direction as the company enters and defines a new category built on digital trust and identity.
Partner with Creative, Product, Strategy, and executive leadership to align priorities and maintain a unified brand direction across all workstreams.
Translate brand strategy into clear positioning, messaging architecture, and launch frameworks that support global go‑to‑market efforts.
Develop GTM plans that establish credibility, authority, and differentiation from day one.
Build scalable brand systems that work across enterprise, government, platform, and partner environments.
Ensure all brand output — creative, strategic, and narrative — reinforces the core attributes of the brand: powerful, innovative, sovereign, and premium.
Create high‑quality presentations, brand books, and strategic narratives for executives, investors, and global stakeholders.
Turn complex technical concepts into clear, accessible communication for customers, partners, governments, and the broader public.
Present directly to the VP of Brand and VP of Brand Strategy with clear rationale, structured thinking, and strong strategic insight.
Identify shifts in the market and competitive landscape, adjusting brand direction and messaging when needed.
Shape how the industry understands and evaluates a new category grounded in file identity, sovereignty, and cryptographic enforcement.
Guide long‑term brand positioning to ensure the company maintains authority, momentum, and cultural relevance as the category grows.
Uphold a high standard of clarity, rigor, and quality across all brand deliverables.
Operate with speed, discipline, and accuracy in a rapidly evolving environment.
Ensure all materials are structured, organized, and ready for executive‑level review.
Keep teams aligned, informed, and moving with urgency and shared purpose.
Who You Are You’re a visionary brand leader who thrives at the intersection of brand, innovation, and design, and you bring the structure, clarity, and strategic rigor needed to turn complex ideas into clear, actionable direction.
Experience
6+ years in brand management or brand strategy, ideally within ambitious technology companies.
Experience launching global or high‑impact products.
Experience leading cross‑functional teams and steering work across strategy, creative, production, and events.
Skills
Strong grasp of brand architecture, strategic positioning, and narrative development.
Mastery at translating executive direction into clear brand plans, campaigns, and strategic documents.
Proficient in PowerPoint, Microsoft Office, Google Workspace, and Adobe Creative Suite; familiarity with tools like Trello or Jira is a plus.
Superb communication and leadership abilities.
High taste and high standards.
Organized, velocity‑driven, and detail‑obsessed.
Comfortable working directly with top leadership.
Excited to build a category‑defining brand from the ground up.
Seniority level Director
Employment type Full‑time
Job function Art/Creative
Industries Technology, Information and Media
#J-18808-Ljbffr
Position Overview We are hiring a Brand Director who will report directly to the VP of Brand and partner with our Creative and Strategy leads to define and drive a powerful, unified go‑to‑market strategy. This role owns the translation of our category‑defining mission into the brand positioning, messaging, and strategic roadmap that guides every expression of the company.
Role Overview As Brand Director, you will take full ownership of how the brand shows up in the world. You will turn strategy into action — building the systems, narratives, and market moments that introduce a new category and establish the company as its leader. You will work across teams to ensure every message, launch, and touchpoint reflects a brand that is precise, premium, and unmistakable.
Your work will influence
Market perception
Enterprise adoption
Government communication
Global partnership messaging
The brand’s long‑term position in culture
What You’ll Own Brand Leadership
Set the brand vision and strategic direction as the company enters and defines a new category built on digital trust and identity.
Partner with Creative, Product, Strategy, and executive leadership to align priorities and maintain a unified brand direction across all workstreams.
Translate brand strategy into clear positioning, messaging architecture, and launch frameworks that support global go‑to‑market efforts.
Develop GTM plans that establish credibility, authority, and differentiation from day one.
Build scalable brand systems that work across enterprise, government, platform, and partner environments.
Ensure all brand output — creative, strategic, and narrative — reinforces the core attributes of the brand: powerful, innovative, sovereign, and premium.
Create high‑quality presentations, brand books, and strategic narratives for executives, investors, and global stakeholders.
Turn complex technical concepts into clear, accessible communication for customers, partners, governments, and the broader public.
Present directly to the VP of Brand and VP of Brand Strategy with clear rationale, structured thinking, and strong strategic insight.
Identify shifts in the market and competitive landscape, adjusting brand direction and messaging when needed.
Shape how the industry understands and evaluates a new category grounded in file identity, sovereignty, and cryptographic enforcement.
Guide long‑term brand positioning to ensure the company maintains authority, momentum, and cultural relevance as the category grows.
Uphold a high standard of clarity, rigor, and quality across all brand deliverables.
Operate with speed, discipline, and accuracy in a rapidly evolving environment.
Ensure all materials are structured, organized, and ready for executive‑level review.
Keep teams aligned, informed, and moving with urgency and shared purpose.
Who You Are You’re a visionary brand leader who thrives at the intersection of brand, innovation, and design, and you bring the structure, clarity, and strategic rigor needed to turn complex ideas into clear, actionable direction.
Experience
6+ years in brand management or brand strategy, ideally within ambitious technology companies.
Experience launching global or high‑impact products.
Experience leading cross‑functional teams and steering work across strategy, creative, production, and events.
Skills
Strong grasp of brand architecture, strategic positioning, and narrative development.
Mastery at translating executive direction into clear brand plans, campaigns, and strategic documents.
Proficient in PowerPoint, Microsoft Office, Google Workspace, and Adobe Creative Suite; familiarity with tools like Trello or Jira is a plus.
Superb communication and leadership abilities.
High taste and high standards.
Organized, velocity‑driven, and detail‑obsessed.
Comfortable working directly with top leadership.
Excited to build a category‑defining brand from the ground up.
Seniority level Director
Employment type Full‑time
Job function Art/Creative
Industries Technology, Information and Media
#J-18808-Ljbffr