SalaryGuide
Responsibilities
- Develop and execute the company's marketing strategy across brand, digital, and growth initiatives.
- Drive demand generation and ensure consistent lead flow for sales and business units.
- Oversee brand positioning, messaging, and corporate communications.
- Manage multi-channel marketing efforts, including digital, performance, content, and events.
- Align marketing activities with product, sales, and business strategy to support revenue growth.
- Lead market and competitor research to guide strategic decisions and go-to-market planning.
- Strengthen the company's presence across online channels, partnerships, and industry communities.
- Develop data-driven marketing models, performance dashboards, and measurable KPIs.
Requirements
- Approximately 8-12 years of total experience in marketing or related functions, including at least 3-5 years in senior leadership roles (e.g., GM, Director, Head of Marketing).
- Proven ability to lead marketing organizations and scale brand, digital, and demand generation performance.
- Strong capability in designing and executing data-driven, ROI-focused marketing strategies.
- Deep understanding of digital channels, performance marketing, marketing automation, and analytics.
- Experience collaborating closely with Sales, Product, and Executive teams to support revenue growth.
- Skilled in brand management, corporate communications, and strategic storytelling.
- Proficiency with marketing platforms and analytics tools (HubSpot, GA4, LinkedIn Campaign Manager, etc.).
- Strong communication and stakeholder management across internal and external partners.
Preferred
- Professionalism
- Excellent communication and interpersonal skills
- Strong planning, organizational and project management
- Analytical & Critical thinking skill