Optomi
Optomi, in partnership with a leading global organization, is seeking a Solution Architect – Marketing & Personalization Platforms to support a major initiative transforming how customer data, personalization, and omnichannel experiences are delivered across the enterprise. This role serves as a critical bridge between platform operations, marketing stakeholders, and technical engineering teams—ensuring that business needs translate into scalable, well‑architected solutions within a modern marketing technology ecosystem.
Location
- Onsite 3x in Dallas, TX (5x onsite after 6 month conversion to FTE)
Type
- 6 months Contract to Hire
Required Experience
- 5+ years working within modern marketing technology ecosystems, ideally with hands‑on experience in Adobe Experience Platform (AEP), Adobe Target, Adobe Campaign, or comparable solutions.
- Strong understanding of Customer Data Platforms (CDPs), customer journeys, audience segmentation, and targeting strategies.
- Demonstrated ability to think from a solution architecture perspective, designing end‑to‑end marketing and personalization flows.
- Proven experience translating business and marketing needs into technical requirements, epics, and user stories.
- Broad understanding of content, marketing workflows, and omnichannel experience delivery.
- Practical data knowledge; familiarity with Snowflake or similar cloud data platforms preferred.
- Strong cross‑functional communication skills with the ability to engage both technical and business stakeholders.
- Track record of partnering with engineering, data, and marketing teams to deliver integrated, scalable, and well‑architected solutions.
- Ability to identify process gaps and contribute to the development of improved workflows, governance, and operating models.
Preferred Experience
- Background in platform operations or marketing technology operations.
- Familiarity with Agile methodologies, backlog refinement, and sprint ceremonies.
- Exposure to content architecture, taxonomies, or workflow optimization within marketing tech environments.
Responsibilities
- Partner with Strategy, Platform, and Engineering teams to help define and evolve platform product strategy.
- Translate business, marketing, and personalization needs into clear technical requirements, epics, and user stories.
- Serve as the primary liaison across marketing, content, and omnichannel workstreams to maintain alignment and solution cohesion.
- Evaluate solution options and guide architectural decisions within the Adobe ecosystem, including AEP, Adobe Target, and related tools.
- Provide end‑to‑end solution oversight across integrations, data flows, content pipelines, and marketing workflows.
- Support data‑related initiatives and collaborate with teams leveraging Snowflake and other enterprise data platforms.
- Ensure requirements are thoroughly captured, prioritized, validated, and ready for engineering development.
- Contribute to improvements in platform governance, operating models, and cross‑functional processes.
- Provide guidance on personalization capabilities to ensure solutions are scalable, future‑proof, and aligned with business objectives.