Digital Strategy Fellow usa avo

Description

seeking a Digital Fellow to support the Digital Strategy team. The Fellow will develop skills in any or all of the constituent tasks: social media campaign planning & execution, developing & testing ad creative, ad operations, budgeting & media buying, general digital marketing, and advertising & website reporting.

This role can work out of either our Chicago, New York or Washington DC office.

WHO YOU ARE

• You have more than a passing interest in how brands use social media to communicate.
• You enjoy knowing what goes on behind the scenes of the best ad campaigns and have strong opinions about what went wrong on some of the worst.
• You’re eager to work on projects within a diverse set of industries including education, energy, public advocacy, tech, sports, healthcare, politics, non-profit sector, and start-up space.

WHAT YOU’LL DO

As a Digital Strategy Fellow on the team, you will:

• Develop strategy and tactics to address client public affairs needs through paid and organic social & digital media.
• Create, manage, and optimize social and digital media campaigns using Facebook/Instagram/Twitter/LinkedIn/Pinterest/Snapchat/Google advertising platforms.
• Conduct keyword and demographic research to inform targeting strategies within contextual advertising campaigns.
• Use analytics tools Google Analytics, Crimson Hexagon, Meltwater, and Simply Measured to create dashboards, reports, and other documents to update internal staff and clients as to campaign results.
• Work with our team of in-house designers, developers and videographers to develop ads that compel people to take action.
• The Fellow Program typically runs for 8-12 months with the possibility to extend beyond the initial timeframe. Trainees may be eligible for promotion depending on the quality of their work and department availability.

YOUR EXPERIENCE

Requirements

As a qualified candidate, you have experience in all areas below:

• 0-1 years of relevant experience.
• Bachelor's degree.
• Digitally-savvy with a background and/or education in digital marketing, social media advertising, and digital analytics.
• Demonstrable aptitude, interest in, and passion for digital marketing and/or digital political campaigning.
• Knowledge of and at least some experience with the advertising interfaces on Facebook/Instagram, Twitter, Pinterest, Google AdWords, etc.
• Knowledge of and at least some experience with Google Analytics, Tag Manager, Search Console, and other website tools in the Google suite.
• Comfort with basic stats and the ability to use data to show why, for example, one ad is performing better than another.
• Strong knowledge of Microsoft Office suite, especially PowerPoint and Excel.

As an exceptional candidate, you possess many of the following attributes:

• Some experience with the Adobe Creative Suite, including Photoshop and Illustrator.
• Preference will be given to applicants who have experience and/or demonstrable aptitude with some of the following tools and disciplines: Facebook Business Manager, Twitter Ads, Google Tag Manager, Google Analytics, Simply Measured, Crimson Hexagon, Meltwater, other web and advertising analytics tools & platforms.