The Giant Bullseye
Senior Product Manager – Salesforce CRM (Healthcare Payer)
The Giant Bullseye, Saint Louis, Missouri, United States, 63146
Position Summary
We are seeking a
Senior Product Manager
to lead the strategic vision, product roadmap, and enterprise adoption of
Salesforce CRM and Analytics
across our healthcare payer ecosystem. This role will serve as the bridge between business strategy and technology delivery—driving platform optimization, data-driven decision-making, and customer engagement across Sales, Service, and Care Management functions. You will work cross-functionally with business stakeholders, data teams, engineering, and Salesforce developers to define and deliver scalable, compliant, and actionable solutions across
Salesforce Sales Cloud, Service Cloud, and CRM Analytics (formerly Einstein Analytics) . The ideal candidate brings strong experience in Salesforce strategy and governance, exceptional data fluency, and a deep understanding of healthcare payer operations. Key Responsibilities
Define and own the
Salesforce CRM and Analytics product strategy
aligned with enterprise objectives, focusing on payer-specific use cases (e.g., provider engagement, member support, care management, sales enablement). Translate business priorities into a clear
Salesforce product roadmap , including data modeling, advanced reporting, dashboarding, and analytics solutions. Lead
platform governance and standards , ensuring consistency, scalability, and alignment with security, compliance (e.g., HIPAA), and enterprise architecture. Oversee development of advanced dashboards, reports, and storytelling features in
Salesforce CRM Analytics , leveraging SAQL, lenses, and datasets to support executive and operational decision-making. Partner with business and technical stakeholders to
gather requirements
and prioritize high-impact use cases across Sales, Service, and Operations. Lead strategic
data integration initiatives , ensuring seamless connectivity between Salesforce,
Snowflake , legacy systems, and external data sources. Collaborate with Salesforce developers and architects to define scalable solutions using
Apex, LWC, SOQL, Async Apex, Visualforce , and automation tools (Flows, Process Builder). Champion
data governance, access control , and compliance policies on the Salesforce platform, working closely with InfoSec and Data Privacy teams. Establish and track key
KPIs
and
adoption metrics , ensuring continuous improvement in platform usability, data quality, and reporting accuracy. Serve as a
thought leader
on CRM analytics and Salesforce innovation, identifying opportunities to leverage emerging features, AI capabilities, and platform enhancements. Required Qualifications
7+ years of
product management
or platform ownership experience, with at least 4 years focused on
Salesforce CRM and analytics
in a large enterprise environment. Experience in
healthcare payer
organizations with a strong understanding of payer business processes (e.g., member engagement, provider contracting, care coordination). Proven track record of leading cross-functional teams to deliver
enterprise-grade Salesforce solutions , including Sales Cloud, Service Cloud, and CRM Analytics. Proficiency in
Salesforce CRM Analytics
(SAQL, dataflows, lenses, datasets, and dashboards), as well as a solid grasp of
data visualization best practices . Hands‑on understanding of Salesforce
configuration and customization tools , including
Apex, LWC, Flows, and security/sharing settings . Deep understanding of
data modeling, ETL processes , and
CRM data integration
with systems like
Snowflake
or other third‑party platforms. Strong communication, stakeholder engagement, and executive presentation skills. Experience implementing and maintaining
Salesforce platform best practices , with a focus on scalability, compliance, and governance. Preferred Qualifications
Salesforce certifications (e.g.,
Salesforce Certified Administrator, Platform App Builder, or CRM Analytics & Einstein Discovery Consultant ) Familiarity with
payer‑specific analytics use cases , including risk stratification, member segmentation, or provider network performance. Experience managing
Salesforce COEs
(Centers of Excellence) or participating in platform governance boards. Exposure to
AI/ML capabilities within Salesforce CRM Analytics
or roadmap planning for advanced predictive models. Education
Bachelor’s degree in Computer Science, Data Science, Business, or Healthcare Administration required. Master’s degree or equivalent experience in Product Management, Health Informatics, or Data Analytics preferred.
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We are seeking a
Senior Product Manager
to lead the strategic vision, product roadmap, and enterprise adoption of
Salesforce CRM and Analytics
across our healthcare payer ecosystem. This role will serve as the bridge between business strategy and technology delivery—driving platform optimization, data-driven decision-making, and customer engagement across Sales, Service, and Care Management functions. You will work cross-functionally with business stakeholders, data teams, engineering, and Salesforce developers to define and deliver scalable, compliant, and actionable solutions across
Salesforce Sales Cloud, Service Cloud, and CRM Analytics (formerly Einstein Analytics) . The ideal candidate brings strong experience in Salesforce strategy and governance, exceptional data fluency, and a deep understanding of healthcare payer operations. Key Responsibilities
Define and own the
Salesforce CRM and Analytics product strategy
aligned with enterprise objectives, focusing on payer-specific use cases (e.g., provider engagement, member support, care management, sales enablement). Translate business priorities into a clear
Salesforce product roadmap , including data modeling, advanced reporting, dashboarding, and analytics solutions. Lead
platform governance and standards , ensuring consistency, scalability, and alignment with security, compliance (e.g., HIPAA), and enterprise architecture. Oversee development of advanced dashboards, reports, and storytelling features in
Salesforce CRM Analytics , leveraging SAQL, lenses, and datasets to support executive and operational decision-making. Partner with business and technical stakeholders to
gather requirements
and prioritize high-impact use cases across Sales, Service, and Operations. Lead strategic
data integration initiatives , ensuring seamless connectivity between Salesforce,
Snowflake , legacy systems, and external data sources. Collaborate with Salesforce developers and architects to define scalable solutions using
Apex, LWC, SOQL, Async Apex, Visualforce , and automation tools (Flows, Process Builder). Champion
data governance, access control , and compliance policies on the Salesforce platform, working closely with InfoSec and Data Privacy teams. Establish and track key
KPIs
and
adoption metrics , ensuring continuous improvement in platform usability, data quality, and reporting accuracy. Serve as a
thought leader
on CRM analytics and Salesforce innovation, identifying opportunities to leverage emerging features, AI capabilities, and platform enhancements. Required Qualifications
7+ years of
product management
or platform ownership experience, with at least 4 years focused on
Salesforce CRM and analytics
in a large enterprise environment. Experience in
healthcare payer
organizations with a strong understanding of payer business processes (e.g., member engagement, provider contracting, care coordination). Proven track record of leading cross-functional teams to deliver
enterprise-grade Salesforce solutions , including Sales Cloud, Service Cloud, and CRM Analytics. Proficiency in
Salesforce CRM Analytics
(SAQL, dataflows, lenses, datasets, and dashboards), as well as a solid grasp of
data visualization best practices . Hands‑on understanding of Salesforce
configuration and customization tools , including
Apex, LWC, Flows, and security/sharing settings . Deep understanding of
data modeling, ETL processes , and
CRM data integration
with systems like
Snowflake
or other third‑party platforms. Strong communication, stakeholder engagement, and executive presentation skills. Experience implementing and maintaining
Salesforce platform best practices , with a focus on scalability, compliance, and governance. Preferred Qualifications
Salesforce certifications (e.g.,
Salesforce Certified Administrator, Platform App Builder, or CRM Analytics & Einstein Discovery Consultant ) Familiarity with
payer‑specific analytics use cases , including risk stratification, member segmentation, or provider network performance. Experience managing
Salesforce COEs
(Centers of Excellence) or participating in platform governance boards. Exposure to
AI/ML capabilities within Salesforce CRM Analytics
or roadmap planning for advanced predictive models. Education
Bachelor’s degree in Computer Science, Data Science, Business, or Healthcare Administration required. Master’s degree or equivalent experience in Product Management, Health Informatics, or Data Analytics preferred.
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