SalaryGuide
Responsibilities
The Senior Brand Manager will lead all aspects of Homogenized Tobacco Leaf (HTL) Brand Management, including pricing, promotion, packaging, advertising, product innovation, and portfolio strategy
Drive growth through careful planning, working across departments, and consumer insights
Develop and complete 1–3 years of brand strategies to achieve volume, market share, and profitability goals
Identify and prioritize new opportunities using financial modeling and market/category insights
Monitor driven activity and regulatory trends; implement response strategies
Partner with Sales, Manufacturing, and agencies to ensure alignment and effective execution
Lead innovation from ideation to launch, including POS and advertising support
Lead digital strategy (website, CRM, loyalty programs)
Requirements
5+ years of brand management experience in consumer-packaged goods
Strong strategic, analytical, and P&L leadership skills
Proven leadership and cross-functional partnership abilities
Proficiency in Microsoft Office and syndicated/internal data tools
Bachelor’s degree required; MBA preferred
Authorized to work in the U.S.
25% travel (domestic and international) required
Benefits
comprehensive medical, dental, and vision coverage
401(k) with generous company match
wellness benefits
Smart Work model, promoting flexibility with a hybrid work environment
#J-18808-Ljbffr
The Senior Brand Manager will lead all aspects of Homogenized Tobacco Leaf (HTL) Brand Management, including pricing, promotion, packaging, advertising, product innovation, and portfolio strategy
Drive growth through careful planning, working across departments, and consumer insights
Develop and complete 1–3 years of brand strategies to achieve volume, market share, and profitability goals
Identify and prioritize new opportunities using financial modeling and market/category insights
Monitor driven activity and regulatory trends; implement response strategies
Partner with Sales, Manufacturing, and agencies to ensure alignment and effective execution
Lead innovation from ideation to launch, including POS and advertising support
Lead digital strategy (website, CRM, loyalty programs)
Requirements
5+ years of brand management experience in consumer-packaged goods
Strong strategic, analytical, and P&L leadership skills
Proven leadership and cross-functional partnership abilities
Proficiency in Microsoft Office and syndicated/internal data tools
Bachelor’s degree required; MBA preferred
Authorized to work in the U.S.
25% travel (domestic and international) required
Benefits
comprehensive medical, dental, and vision coverage
401(k) with generous company match
wellness benefits
Smart Work model, promoting flexibility with a hybrid work environment
#J-18808-Ljbffr