Red Bull
Senior Trade Marketing Manager
The Sr. Trade Marketing Manager (Sr. TMM) works within the RBNA Sales & Trade Marketing Team to support fundamental tasks involved in the POS development process from concept development to delivery. The Sr. TMM must understand the retail environment to develop effective merchandising solutions, have a customer service mindset, an eye on trends and the future, a desire to understand shoppers, and above all else, the drive to win versus competition and look like #1 in-store.
With a focus on large format customers (including but not limited to grocery, mass merchandiser and club retailers) the Sr. TMM owns the development and execution of the retail visibility strategy for all assigned customers. The Sr. TMM brings Red Bull marketing campaigns to life through multi‑faceted POS plans in assigned customers through collaborative relationships with the Global Trade Marketing, US Product, US Shopper Marketing & Key Account sales teams.
In addition, the Sr. TMM leads RBNA’s national permanent warm equipment and in‑store digital/technical developments to drive innovation and optimization of Red Bull’s brand presence at retail.
All the responsibilities we’ll trust you with
Owns visual merchandising/ POS strategy & development for assigned accounts/ channels
Serves as the subject matter expert for assigned accounts’ POS and merchandising initiatives
Develops POS solutions that serve the needs of assigned customers, complement shopper behavior and ensure Red Bull looks like #1 in store
Contributes to the annual business plan process with leadership and guidance on effective POS solutions to achieve commercial and brand objectives
Owns and communicates Trade Marketing production timelines to all relevant stakeholders, including Agencies, Brand, Operations, and Field teams
Reviews all custom POS requests for assigned customers/ channels to ensure quality and compliance with RBNA brand standards
Develops Winning Innovations
Proactively identifies new industry technical innovations & prioritizes testing based on business impact and customer needs
Collaborates with cross functional stakeholders including IT, Legal, Operations, Field Sales Force and Key Accounts, Shopper Marketing, Product Marketing, BU Brand Marketing Teams to deliver projects on‑time, on‑budget and exceed customers’ expectations
Continually identifies opportunities to improve and respectfully challenges the status quo
Additional assigned projects as determined by the Director of Trade Marketing
Champions Looking Like #1 in Store
Defines the Look of Success in assigned channels & customers
Drives RB Trade Marketing strategies through regular market visits, customer/ sales team meetings and Distribution Partner ride‑alongs
Stays up to date on industry trend analysis, competitive activity and changing shopper behaviors through industry publications, events and insights reports
Works closely with Red Bull’s insights team to link Shopper and Business Insights with our portfolio of tools via internal/external facing content suitable for conceptual sells, sell sheets and other relevant trade communication
Your areas of knowledge and expertise that matter most for this role
5-8+ years consumer goods industry experience with exposure to retailers required
Strong planning, prioritization, and project management competencies
Exceptional communication skills, including presenting, writing and collaboration abilities
Ability to multi‑task and work in a fast‑paced environment are a must
Strong interpersonal skills that facilitate cross department networking
Conscientious, strong attention to detail, self‑starting
Creative mind, not afraid to question and improve the “status quo”
Strong conceptual thinking and design critiquing skills
Some Technical Knowledge of POS Production (Print, Permanent, Temporary) preferred
People management experience strongly preferred
Experience working with Agencies or Production suppliers preferred
Must be proficient in Microsoft Excel, Outlook and PowerPoint
Lives and represents the Red Bull Brand
Seniority Level Mid‑Senior level
Employment Type Full‑time
Industries Food and Beverage Services
Location United States (role open to U.S. citizens, U.S. permanent residents, and individuals currently authorized to work in the United States on a valid visa)
Salary & Benefits Base salary range: $137,000 – $151,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement. Benefits listed may vary dependent on the nature of your employment and/or work location.
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
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With a focus on large format customers (including but not limited to grocery, mass merchandiser and club retailers) the Sr. TMM owns the development and execution of the retail visibility strategy for all assigned customers. The Sr. TMM brings Red Bull marketing campaigns to life through multi‑faceted POS plans in assigned customers through collaborative relationships with the Global Trade Marketing, US Product, US Shopper Marketing & Key Account sales teams.
In addition, the Sr. TMM leads RBNA’s national permanent warm equipment and in‑store digital/technical developments to drive innovation and optimization of Red Bull’s brand presence at retail.
All the responsibilities we’ll trust you with
Owns visual merchandising/ POS strategy & development for assigned accounts/ channels
Serves as the subject matter expert for assigned accounts’ POS and merchandising initiatives
Develops POS solutions that serve the needs of assigned customers, complement shopper behavior and ensure Red Bull looks like #1 in store
Contributes to the annual business plan process with leadership and guidance on effective POS solutions to achieve commercial and brand objectives
Owns and communicates Trade Marketing production timelines to all relevant stakeholders, including Agencies, Brand, Operations, and Field teams
Reviews all custom POS requests for assigned customers/ channels to ensure quality and compliance with RBNA brand standards
Develops Winning Innovations
Proactively identifies new industry technical innovations & prioritizes testing based on business impact and customer needs
Collaborates with cross functional stakeholders including IT, Legal, Operations, Field Sales Force and Key Accounts, Shopper Marketing, Product Marketing, BU Brand Marketing Teams to deliver projects on‑time, on‑budget and exceed customers’ expectations
Continually identifies opportunities to improve and respectfully challenges the status quo
Additional assigned projects as determined by the Director of Trade Marketing
Champions Looking Like #1 in Store
Defines the Look of Success in assigned channels & customers
Drives RB Trade Marketing strategies through regular market visits, customer/ sales team meetings and Distribution Partner ride‑alongs
Stays up to date on industry trend analysis, competitive activity and changing shopper behaviors through industry publications, events and insights reports
Works closely with Red Bull’s insights team to link Shopper and Business Insights with our portfolio of tools via internal/external facing content suitable for conceptual sells, sell sheets and other relevant trade communication
Your areas of knowledge and expertise that matter most for this role
5-8+ years consumer goods industry experience with exposure to retailers required
Strong planning, prioritization, and project management competencies
Exceptional communication skills, including presenting, writing and collaboration abilities
Ability to multi‑task and work in a fast‑paced environment are a must
Strong interpersonal skills that facilitate cross department networking
Conscientious, strong attention to detail, self‑starting
Creative mind, not afraid to question and improve the “status quo”
Strong conceptual thinking and design critiquing skills
Some Technical Knowledge of POS Production (Print, Permanent, Temporary) preferred
People management experience strongly preferred
Experience working with Agencies or Production suppliers preferred
Must be proficient in Microsoft Excel, Outlook and PowerPoint
Lives and represents the Red Bull Brand
Seniority Level Mid‑Senior level
Employment Type Full‑time
Industries Food and Beverage Services
Location United States (role open to U.S. citizens, U.S. permanent residents, and individuals currently authorized to work in the United States on a valid visa)
Salary & Benefits Base salary range: $137,000 – $151,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement. Benefits listed may vary dependent on the nature of your employment and/or work location.
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
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