Salesforce
Principal Architect
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life.
Job Description The Principal Architect is a customer-facing, strategic position within the Solutions Engineering organization. With a blend of business, technical, and sales skills, the Principal Architect acts as a domain expert who utilizes a consultative approach to understand business and technical requirements. A Principal Architect helps our customers achieve a true omnichannel customer experience by applying deep industry knowledge, understanding of data systems and integrations, and experience designing enterprise marketing solutions. Principal Architects help the sales teams develop and refine a customer-centric technical sales strategy and Salesforce-solution fit.
Responsibilities
Be the trusted advisor to our customers, prospects, and the broader Marketing Solutions Engineering (SE) team.
Work with solutions engineers to understand the customer's unique business challenges and conduct architecture and solutioning workshops.
Develop technical integration approaches, including data flow and architectural diagrams.
Develop customized presentations, demonstrations, and prototypes to prove the solution's business value to the customer.
Orchestrate targeted workshops that drive technical approaches and best practices aligned with the customer's defined business objectives and priorities.
Present Salesforce Marketing Cloud technology infrastructure, with a deep understanding of the company's platform capabilities, hosting infrastructure, security, and integration capabilities.
Assist Solutions Engineers in transferring knowledge to ensure successful use of the solution.
Develop and deliver ongoing enablement, helpful content, repeatable solutions, and tools to support the Solutions Engineering organization.
Continually participate in product, sales, and procedural trainings and certifications to acquire and maintain the knowledge necessary to be effective in the position.
Required Qualifications
Strong understanding of digital marketing processes and significant experience developing and delivering data driven marketing solutions.
Four-year college degree or equivalent experience with demonstrated proficiency.
5+ years of proven consulting and solution design experience working with customers.
Deep understanding of and passion for the digital marketing landscape.
Experience designing data flows to ingest, process and export data across multiple systems.
Experience delivering presentations and demonstrations to senior-level business and technical audiences.
Experience facilitating customer-focused workshops.
Excellent time management skills and the ability to support multiple, concurrent projects.
Can configure an end-to-end solution on the Salesforce platform.
Continually looking to experiment with and learn new technology.
Understanding of enterprise software sales process and methodologies.
Knowledge of server-side web development design languages, scripting languages, and protocols such as HTML, XML, JavaScript, HTTP, CSS, JSON.
Broad range of experience in large-scale database and data warehousing technology, ETL processes, analytics and cloud technologies.
Data and CDP Expertise: Salesforce Data Cloud platform experience to support pre-sales engagements.
AI Knowledge: Experience with machine learning concepts (predictive and generative AI), plus the ability to communicate value to diverse audiences.
CRM Knowledge: Familiarity with Salesforce CRM and modern data stacks; comfortable discussing governance, security, and integration.
Understanding of REST API integrations, SDKs.
Knowledge of scalable computing resources via cloud environments like Amazon Web Services, Microsoft Azure, and Google Cloud Platform.
Understanding of the architecture of cloud-based platforms including SaaS, PaaS, multi-tenancy, multi-tiered infrastructure and application servers.
Remote work: 25% - 50% travel to clients and for internal team collaboration.
Preferred Qualifications
Experience working as an architect, solution engineer, IT consultant or developer in a customer-facing role that provided differentiated software technology solutions.
Data Cloud and/or Agentforce implementation experience.
Expertise in designing and implementing data integrations across various systems.
Hands‑on work with Generative AI, Large Language Models (LLMs), agent-based frameworks, and prompt engineering.
Proven experience presenting and demonstrating to senior business and technical stakeholders.
Experience in facilitating and leading customer-focused workshops.
Familiarity with enterprise software sales processes and techniques.
Awareness of Data Governance and Privacy regulations.
Proven experience in a specific field, vertical or market segment is helpful.
Equal Opportunity Statement Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. All employment decisions are made on the basis of merit, competence and qualifications without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, disability, veteran status, age, or any other protected class.
Accommodations If you require assistance due to a disability applying for open positions, please submit a request via this Accommodations Request Form.
Compensation and Benefits Base salary for this position is $168,420 – $225,260 annually, with additional incentive compensation, equity and benefits. Additional details on benefits and compensation can be found at https://www.salesforcebenefits.com.
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Job Description The Principal Architect is a customer-facing, strategic position within the Solutions Engineering organization. With a blend of business, technical, and sales skills, the Principal Architect acts as a domain expert who utilizes a consultative approach to understand business and technical requirements. A Principal Architect helps our customers achieve a true omnichannel customer experience by applying deep industry knowledge, understanding of data systems and integrations, and experience designing enterprise marketing solutions. Principal Architects help the sales teams develop and refine a customer-centric technical sales strategy and Salesforce-solution fit.
Responsibilities
Be the trusted advisor to our customers, prospects, and the broader Marketing Solutions Engineering (SE) team.
Work with solutions engineers to understand the customer's unique business challenges and conduct architecture and solutioning workshops.
Develop technical integration approaches, including data flow and architectural diagrams.
Develop customized presentations, demonstrations, and prototypes to prove the solution's business value to the customer.
Orchestrate targeted workshops that drive technical approaches and best practices aligned with the customer's defined business objectives and priorities.
Present Salesforce Marketing Cloud technology infrastructure, with a deep understanding of the company's platform capabilities, hosting infrastructure, security, and integration capabilities.
Assist Solutions Engineers in transferring knowledge to ensure successful use of the solution.
Develop and deliver ongoing enablement, helpful content, repeatable solutions, and tools to support the Solutions Engineering organization.
Continually participate in product, sales, and procedural trainings and certifications to acquire and maintain the knowledge necessary to be effective in the position.
Required Qualifications
Strong understanding of digital marketing processes and significant experience developing and delivering data driven marketing solutions.
Four-year college degree or equivalent experience with demonstrated proficiency.
5+ years of proven consulting and solution design experience working with customers.
Deep understanding of and passion for the digital marketing landscape.
Experience designing data flows to ingest, process and export data across multiple systems.
Experience delivering presentations and demonstrations to senior-level business and technical audiences.
Experience facilitating customer-focused workshops.
Excellent time management skills and the ability to support multiple, concurrent projects.
Can configure an end-to-end solution on the Salesforce platform.
Continually looking to experiment with and learn new technology.
Understanding of enterprise software sales process and methodologies.
Knowledge of server-side web development design languages, scripting languages, and protocols such as HTML, XML, JavaScript, HTTP, CSS, JSON.
Broad range of experience in large-scale database and data warehousing technology, ETL processes, analytics and cloud technologies.
Data and CDP Expertise: Salesforce Data Cloud platform experience to support pre-sales engagements.
AI Knowledge: Experience with machine learning concepts (predictive and generative AI), plus the ability to communicate value to diverse audiences.
CRM Knowledge: Familiarity with Salesforce CRM and modern data stacks; comfortable discussing governance, security, and integration.
Understanding of REST API integrations, SDKs.
Knowledge of scalable computing resources via cloud environments like Amazon Web Services, Microsoft Azure, and Google Cloud Platform.
Understanding of the architecture of cloud-based platforms including SaaS, PaaS, multi-tenancy, multi-tiered infrastructure and application servers.
Remote work: 25% - 50% travel to clients and for internal team collaboration.
Preferred Qualifications
Experience working as an architect, solution engineer, IT consultant or developer in a customer-facing role that provided differentiated software technology solutions.
Data Cloud and/or Agentforce implementation experience.
Expertise in designing and implementing data integrations across various systems.
Hands‑on work with Generative AI, Large Language Models (LLMs), agent-based frameworks, and prompt engineering.
Proven experience presenting and demonstrating to senior business and technical stakeholders.
Experience in facilitating and leading customer-focused workshops.
Familiarity with enterprise software sales processes and techniques.
Awareness of Data Governance and Privacy regulations.
Proven experience in a specific field, vertical or market segment is helpful.
Equal Opportunity Statement Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. All employment decisions are made on the basis of merit, competence and qualifications without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, disability, veteran status, age, or any other protected class.
Accommodations If you require assistance due to a disability applying for open positions, please submit a request via this Accommodations Request Form.
Compensation and Benefits Base salary for this position is $168,420 – $225,260 annually, with additional incentive compensation, equity and benefits. Additional details on benefits and compensation can be found at https://www.salesforcebenefits.com.
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