360 Technology
Marketing Subject Matter Expert (SME) Product & Analytics (San Jose)
360 Technology, San Jose, California, United States, 95199
Adobes Digital Experience leads the way in enabling data-driven, personalized marketingand our internal teams are no exception. Adobe B2B Marketing Organization is seeking a
Marketing Subject Matter Expert (SME)
to help scale their B2B marketing excellence across Adobe by advancing how they use
E2E Adobe Product Suite
internally within the B2B marketing business. In this high-impact role, youll serve as a trusted expert and strategic advisor, enabling teams to use Adobes own tools more effectively to measure success, optimize experiences, and realize tangible business value. You will influence at every levelconnecting data, technology, and strategyto shape how Adobe markets Adobe. Your expertise will accelerate our transformation, ensuring that every campaign, engagement, and insight delivers measurable business value and deepens Adobes reputation for innovation in marketing excellence. Responsibilities Act as the internal
Subject Matter Expert
for the
Adobe Marketing Product Suite , including: Adobe Experience Manager (AEM) Adobe Analytics Adobe Target Adobe Journey Optimizer Adobe Campaign Partner with internal stakeholders across
Global Marketing, Product Management, and Data teams
to design and operationalize strategic enablement programs. Lead value realization initiatives, defining
measurable impact frameworks
that demonstrate ROI and marketing performance improvement. Build, refine, and socialize
success measurement frameworks
that align marketing execution with business-level results. Translate analytics insights into
practical recommendations
supporting personalization, audience engagement, and campaign optimization. Support tool adoption and standardization by developing best practices, enablement materials, and thought leadership content for internal partners. Influence cross-functional teams through data storytelling, workshops, and consultative collaboration to drive alignment and shared success metrics. Contribute to the evolution of Adobes internal marketing capabilities by identifying process, technology, and strategy gaps and recommending improvements. Required Skills & Qualifications Bachelors degree in
Marketing, Business, Data Analytics , or related field. 610 years of experience
in digital marketing, marketing technology, or marketing analytics within enterprise or SaaS environments. Proven expertise using and optimizing
Adobe Experience Cloud solutions , including: AEM Adobe Analytics Adobe Target Adobe Campaign Adobe Journey Optimizer Strong background in
marketing performance measurement, analytics, and ROI/value realization frameworks . Exceptional
communication and influence skills , with the ability to bridge marketing, data, and technology teams. Ability to manage complex initiatives independently and drive outcomes through
collaboration rather than direct authority .
Marketing Subject Matter Expert (SME)
to help scale their B2B marketing excellence across Adobe by advancing how they use
E2E Adobe Product Suite
internally within the B2B marketing business. In this high-impact role, youll serve as a trusted expert and strategic advisor, enabling teams to use Adobes own tools more effectively to measure success, optimize experiences, and realize tangible business value. You will influence at every levelconnecting data, technology, and strategyto shape how Adobe markets Adobe. Your expertise will accelerate our transformation, ensuring that every campaign, engagement, and insight delivers measurable business value and deepens Adobes reputation for innovation in marketing excellence. Responsibilities Act as the internal
Subject Matter Expert
for the
Adobe Marketing Product Suite , including: Adobe Experience Manager (AEM) Adobe Analytics Adobe Target Adobe Journey Optimizer Adobe Campaign Partner with internal stakeholders across
Global Marketing, Product Management, and Data teams
to design and operationalize strategic enablement programs. Lead value realization initiatives, defining
measurable impact frameworks
that demonstrate ROI and marketing performance improvement. Build, refine, and socialize
success measurement frameworks
that align marketing execution with business-level results. Translate analytics insights into
practical recommendations
supporting personalization, audience engagement, and campaign optimization. Support tool adoption and standardization by developing best practices, enablement materials, and thought leadership content for internal partners. Influence cross-functional teams through data storytelling, workshops, and consultative collaboration to drive alignment and shared success metrics. Contribute to the evolution of Adobes internal marketing capabilities by identifying process, technology, and strategy gaps and recommending improvements. Required Skills & Qualifications Bachelors degree in
Marketing, Business, Data Analytics , or related field. 610 years of experience
in digital marketing, marketing technology, or marketing analytics within enterprise or SaaS environments. Proven expertise using and optimizing
Adobe Experience Cloud solutions , including: AEM Adobe Analytics Adobe Target Adobe Campaign Adobe Journey Optimizer Strong background in
marketing performance measurement, analytics, and ROI/value realization frameworks . Exceptional
communication and influence skills , with the ability to bridge marketing, data, and technology teams. Ability to manage complex initiatives independently and drive outcomes through
collaboration rather than direct authority .