VDart Digital is hiring: Head of Product M in Chicago

Product Manager Chicago, IL or Roswell, GA Full time Strong business acumen with ability to connect customer insights to business outcomes. Work with brands and Translate business goals into CDP capabilities (audience building, segmentation, targeting, personalization, real-time activation). Build customer segments, predictive scoring, churn models, A/B testing. Designs Omni channel experiences leveraging CDP data. Partner with data team to define KPIs for CDP initiatives (incremental revenue, engagement lift, conversion rates). Strategic Planning: Vision and governance framework establishment Execution & Deployment: Cross-team execution with ongoing coordination (joint with Product owner) Optimization & Scale: Performance monitoring and process improvement (joint with Product owner )