Ciena Healthcare
Regional Director of Business Development (RDBD) - Laurel Health Care Company
Ciena Healthcare, Westerville, Ohio, United States, 43082
Regional Director of Business Development (RDBD) – Laurel Health Care Company
Apply for the
Regional Director of Business Development (RDBD) – Laurel Health Care Company
role at
Ciena Healthcare .
Laurel Health Care Company is looking for a great healthcare sales professional to work with the skilled nursing regional management team to provide recruitment, orientation, training, and oversight to support the marketing process within each of the region’s facilities.
You will contribute to establishing and achieving the region and facility revenue goals through market knowledge and census development.
Responsibilities
Develop and update a Market Analysis for each facility within the region.
Lead the establishment of the facility‑specific annual and quarterly census targets, blending region revenue targets and knowledge of the specific facility market.
Oversee each facility’s translation of their Marketing Analysis into effective monthly Marketing Action Plans (MAPs). Assure that each facility’s marketing resources are utilized to maximize census and quality mix.
Assure that each facility’s marketing team uses the tools available to analyze census trends.
Provide orientation and ongoing assistance to facility staff in Laurel’s admission and sales.
Track facility sales calls and adherence to the marketing plan via the CRM system and monthly MAPs.
Participate in the development of Laurel‑wide advertising and marketing materials.
Position Requirements
Bachelor’s degree in Business Administration (preferred).
Minimum of three years experience in long‑term care or a related field.
Strong communication skills.
Strong computer skills.
Frequent travel and overnight stays throughout Ohio.
Seniority level: Director
Employment type: Full‑time
Job function: Business Development and Sales
Industry: Marketing Services
Location: Westerville, OH
Compensation: $130,000.00 – $150,000.00
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Regional Director of Business Development (RDBD) – Laurel Health Care Company
role at
Ciena Healthcare .
Laurel Health Care Company is looking for a great healthcare sales professional to work with the skilled nursing regional management team to provide recruitment, orientation, training, and oversight to support the marketing process within each of the region’s facilities.
You will contribute to establishing and achieving the region and facility revenue goals through market knowledge and census development.
Responsibilities
Develop and update a Market Analysis for each facility within the region.
Lead the establishment of the facility‑specific annual and quarterly census targets, blending region revenue targets and knowledge of the specific facility market.
Oversee each facility’s translation of their Marketing Analysis into effective monthly Marketing Action Plans (MAPs). Assure that each facility’s marketing resources are utilized to maximize census and quality mix.
Assure that each facility’s marketing team uses the tools available to analyze census trends.
Provide orientation and ongoing assistance to facility staff in Laurel’s admission and sales.
Track facility sales calls and adherence to the marketing plan via the CRM system and monthly MAPs.
Participate in the development of Laurel‑wide advertising and marketing materials.
Position Requirements
Bachelor’s degree in Business Administration (preferred).
Minimum of three years experience in long‑term care or a related field.
Strong communication skills.
Strong computer skills.
Frequent travel and overnight stays throughout Ohio.
Seniority level: Director
Employment type: Full‑time
Job function: Business Development and Sales
Industry: Marketing Services
Location: Westerville, OH
Compensation: $130,000.00 – $150,000.00
#J-18808-Ljbffr