Nomad Lane
Fractional Director of Product Development & Merchandising
Nomad Lane, Miami, Florida, us, 33222
Fractional Director of Product Development & Merchandising
Nomad Lane is seeking a highly executional product leader to own physical product development and merchandising strategy across our portfolio. This role is responsible for bringing new products to market end-to-end while optimizing the existing assortment through thoughtful positioning, pricing, and data-driven decision making.
This is a hands‑on, fractional role (20 hours/week) for a senior operator who blends strong product development fundamentals with commercial merchandising instincts. You'll work directly with the founders in a fast-moving, founder‑led environment, managing product workflows, vendors, timelines, and cross‑functional inputs from concept through launch.
The role reports directly to the Miami‑based co‑founders and is open to candidates across North America in a remote capacity.
Responsibilities
Own the end‑to‑end product development lifecycle across new and existing products, from concept through launch and post‑launch optimization
Lead all new product initiatives, including timelines, vendor coordination, costing, sampling, and initial buy planning
Partner with founders to define product strategy, roadmap priorities, and launch sequencing aligned with business goals
Own core merchandising inputs including assortment strategy, pricing logic, positioning, bundling, and seasonal or promotional planning
Analyze product and category performance to drive revenue growth, margin improvement, inventory efficiency, and customer experience
Serve as the primary point of contact for product vendors and factories, managing relationships and onboarding new partners as needed
Collaborate closely with Marketing on product storytelling, launch readiness, and merchandising effectiveness across the DTC experience
Partner with Supply Chain and Operations to ensure product costing aligns with margin targets, internal standards, and negotiated vendor terms
Ensure accurate product details and specifications are communicated internally and reflected clearly across all customer‑facing channels
Support ongoing optimization of the e‑commerce merchandising experience to improve assortment clarity and conversion
Qualifications
6+ years of experience across product development, merchandising, or related product leadership roles within consumer goods
Demonstrated experience bringing physical products to market, ideally within DTC and e‑commerce brands
Strong understanding of merchandising fundamentals, including assortment strategy, pricing, positioning, and performance analysis
Experience working with overseas and domestic vendors, including costing, negotiation, and production workflows
Analytical and data‑driven approach to problem solving, with comfort analyzing product and category‑level metrics
Exceptional organizational and project management skills, with the ability to manage multiple workstreams and shifting priorities
Strong communication and collaboration skills, able to work effectively with founders and cross‑functional partners
Self‑directed and comfortable operating in ambiguity within an early‑stage or growth‑stage business
Hands‑on, roll‑up‑your‑sleeves mindset with a willingness to engage deeply in execution when needed
Occasional travel for vendor visits, factory meetings, or trade shows
Benefits
Flexible working hours, fully remote
Direct ownership of end‑to‑end product development and merchandising decisions
Close collaboration with founders in a fast‑moving, execution‑driven environment
High‑impact role with real influence on revenue, margin, and product strategy
Opportunity to expand into a long‑term leadership role as the brand scales
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This is a hands‑on, fractional role (20 hours/week) for a senior operator who blends strong product development fundamentals with commercial merchandising instincts. You'll work directly with the founders in a fast-moving, founder‑led environment, managing product workflows, vendors, timelines, and cross‑functional inputs from concept through launch.
The role reports directly to the Miami‑based co‑founders and is open to candidates across North America in a remote capacity.
Responsibilities
Own the end‑to‑end product development lifecycle across new and existing products, from concept through launch and post‑launch optimization
Lead all new product initiatives, including timelines, vendor coordination, costing, sampling, and initial buy planning
Partner with founders to define product strategy, roadmap priorities, and launch sequencing aligned with business goals
Own core merchandising inputs including assortment strategy, pricing logic, positioning, bundling, and seasonal or promotional planning
Analyze product and category performance to drive revenue growth, margin improvement, inventory efficiency, and customer experience
Serve as the primary point of contact for product vendors and factories, managing relationships and onboarding new partners as needed
Collaborate closely with Marketing on product storytelling, launch readiness, and merchandising effectiveness across the DTC experience
Partner with Supply Chain and Operations to ensure product costing aligns with margin targets, internal standards, and negotiated vendor terms
Ensure accurate product details and specifications are communicated internally and reflected clearly across all customer‑facing channels
Support ongoing optimization of the e‑commerce merchandising experience to improve assortment clarity and conversion
Qualifications
6+ years of experience across product development, merchandising, or related product leadership roles within consumer goods
Demonstrated experience bringing physical products to market, ideally within DTC and e‑commerce brands
Strong understanding of merchandising fundamentals, including assortment strategy, pricing, positioning, and performance analysis
Experience working with overseas and domestic vendors, including costing, negotiation, and production workflows
Analytical and data‑driven approach to problem solving, with comfort analyzing product and category‑level metrics
Exceptional organizational and project management skills, with the ability to manage multiple workstreams and shifting priorities
Strong communication and collaboration skills, able to work effectively with founders and cross‑functional partners
Self‑directed and comfortable operating in ambiguity within an early‑stage or growth‑stage business
Hands‑on, roll‑up‑your‑sleeves mindset with a willingness to engage deeply in execution when needed
Occasional travel for vendor visits, factory meetings, or trade shows
Benefits
Flexible working hours, fully remote
Direct ownership of end‑to‑end product development and merchandising decisions
Close collaboration with founders in a fast‑moving, execution‑driven environment
High‑impact role with real influence on revenue, margin, and product strategy
Opportunity to expand into a long‑term leadership role as the brand scales
#J-18808-Ljbffr