TikTok
Senior Product Manager, Vertical Ads Platform - Seattle
TikTok, Seattle, Washington, us, 98127
Senior Product Manager, Vertical Ads Platform - Seattle
Responsibilities
Develop ads platform products that streamline the ad creation process and improve the overall user journey within TikTok Ads Manager, supporting both Commerce and Non‑Commerce performance ads verticals.
Lead the development and optimization of features within TikTok Ads Manager to improve the ads creation workflow and user journey for Commerce or Non‑Commerce performance ads verticals.
Recommend and prioritize innovative features to enhance usability and performance of the platform, ensuring a seamless and intuitive ad creation experience for these verticals.
Collaborate with cross‑functional teams to identify challenges, define product strategies, and set objectives aligned with the needs of Commerce or Non‑Commerce performance advertisers.
Leverage customer feedback, user research, and data analytics to identify growth opportunities and continuously improve the ad creation process.
Stay up‑to‑date with ad‑tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.
Minimum Qualifications
BA/BS degree.
5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
2‑5+ years of experience building and launching ad interfaces or platform products.
Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.
Strong problem‑solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
Proven ability to collaborate cross‑functionally with engineering, design, data science, and other teams.
Excellent communication skills, capable of articulating complex product concepts to both technical and non‑technical stakeholders.
Preferred Qualifications
5+ years of experience as a PM, building and launching ad interface or platform products.
Understanding of performance ads, particularly within Commerce or Non‑Commerce verticals such as shopping ads, lead generation, app ads, and gaming.
Experience in fast‑paced environments, particularly within startups or rapidly evolving industries.
Fluency in both English and Mandarin (required); proficiency in Mandarin essential for communication with global teams and Chinese‑speaking partners.
About TikTok
TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
Base salary range: $199,500 - $393,300 annually.
Benefits: medical, dental, and vision insurance, 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits. Paid holidays, sick days and paid personal time as described.
Location: Seattle, WA.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Product Management and Marketing
Industries
Social Networking Platforms
#J-18808-Ljbffr
Develop ads platform products that streamline the ad creation process and improve the overall user journey within TikTok Ads Manager, supporting both Commerce and Non‑Commerce performance ads verticals.
Lead the development and optimization of features within TikTok Ads Manager to improve the ads creation workflow and user journey for Commerce or Non‑Commerce performance ads verticals.
Recommend and prioritize innovative features to enhance usability and performance of the platform, ensuring a seamless and intuitive ad creation experience for these verticals.
Collaborate with cross‑functional teams to identify challenges, define product strategies, and set objectives aligned with the needs of Commerce or Non‑Commerce performance advertisers.
Leverage customer feedback, user research, and data analytics to identify growth opportunities and continuously improve the ad creation process.
Stay up‑to‑date with ad‑tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.
Minimum Qualifications
BA/BS degree.
5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
2‑5+ years of experience building and launching ad interfaces or platform products.
Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.
Strong problem‑solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
Proven ability to collaborate cross‑functionally with engineering, design, data science, and other teams.
Excellent communication skills, capable of articulating complex product concepts to both technical and non‑technical stakeholders.
Preferred Qualifications
5+ years of experience as a PM, building and launching ad interface or platform products.
Understanding of performance ads, particularly within Commerce or Non‑Commerce verticals such as shopping ads, lead generation, app ads, and gaming.
Experience in fast‑paced environments, particularly within startups or rapidly evolving industries.
Fluency in both English and Mandarin (required); proficiency in Mandarin essential for communication with global teams and Chinese‑speaking partners.
About TikTok
TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
Base salary range: $199,500 - $393,300 annually.
Benefits: medical, dental, and vision insurance, 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits. Paid holidays, sick days and paid personal time as described.
Location: Seattle, WA.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Product Management and Marketing
Industries
Social Networking Platforms
#J-18808-Ljbffr