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Walsh Employment

Market Sales Manager

Walsh Employment, Hartford, Connecticut, United States

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Market Sales Manager – Connecticut / Western Massachusetts Location:

Field-Based across Connecticut and Western Massachusetts

Salary:

$70-80k + 25% bonus + car allowance + excellent benefits package

Reports to:

Regional Sales Manager

About the Company Our client is a dynamic, family-owned wine and spirits company with an eclectic and fast-growing portfolio of premium brands. With five distinctive labels and a strong global footprint, they work with international partners to activate, distribute, and elevate their brands across on- and off-premise channels.

Key Requirements We are seeking a

high-energy, self-starter

with a passion for premium wine and spirits and a strong track record of success in field sales.

Minimum 1–2 years of experience

in the wine and spirits industry

Strong interpersonal and relationship-building skills

Excellent verbal communication and presentation skills

Ability to work independently

and manage a territory with limited supervision

Hands-on approach

with a willingness to support activations, events, and displays

Organisational skills

and proficiency in

Microsoft Office

(Excel, Word, PowerPoint)

A

valid US driver’s licence

and the ability to travel 4–5 days per week

Based in Connecticut

with full coverage responsibility for both

Connecticut

and

Western Massachusetts

Physical Requirements

Frequent travel within the territory

Comfortable lifting up to

65 lbs

for product handling and display building

Able to stand, walk, and communicate clearly with trade partners and consumers

Role & Responsibilities This is a field-based, commercially driven role covering both

on-premise

and

off-premise

accounts across the region. You will be responsible for executing sales strategies, supporting brand activation, and building lasting relationships with distributor partners and retail/on-premise stakeholders.

Key responsibilities include:

Managing the company’s

brand portfolio

within the assigned territory

Driving

volume ,

distribution , and

merchandising performance

across key accounts

Planning and implementing

sales programming

in coordination with the Regional Manager

Leading

display builds ,

merchandising execution , and

POS placement

Supporting

sampling activations ,

promotional events , and

consumer engagement initiatives

Conducting regular

market surveys

to ensure pricing, menus, and marketing are in line with brand standards

Travelling extensively within the region to

visit accounts , identify new opportunities, and support trade relationships

Liaising with

distributor sales teams

to align on execution and priorities

Completing weekly reports and performance tracking as required

Competitive base salary

with performance-based bonus

Car allowance

and coverage of business-related expenses (travel, accommodation, home-office essentials)

Comprehensive benefits package

including healthcare and retirement options

Career progression

opportunities within a growing global company

Exposure to

international premium brands

and dynamic brand marketing

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