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Solera Senior Living

Business Development Manager

Solera Senior Living, Raleigh, North Carolina, United States, 27601

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Business Development Manager at The Willows at Raleigh Love to make a difference in the lives of seniors? At Solera Senior Living, we are guided by our Core Values of Compassion, Communication, Commitment, Creativity, and Celebration. These values shape how we care for our residents, support our team members, and engage with the communities we serve.

We believe senior living should feel warm, vibrant, and purpose-driven — and we’re looking for team members who are passionate about building meaningful relationships and making an impact every day.

What Solera Offers You

A growing company with opportunities for career advancement

Immediate pay access — no waiting for payday

Tuition reimbursement for continued education

Comprehensive medical benefits, including discounted gym memberships

Dental, vision, life, and disability insurance

401(k) plan

Paid time off and paid holidays

Employee Assistance Program

Team member perks and discount programs

We are looking for a Business Development Manager to drive organic occupancy growth through external outreach, community partnerships, and non-paid referral development at The Willows at Raleigh. This role is primarily focused on relationship-based business development, with some inside sales support as needed.

This is a high-visibility opportunity for a relationship-driven professional with experience in senior living, healthcare, hospitality, or community-based sales.

Business Development Manager Key Responsibilities

Develop and execute a structured external outreach strategy to generate non-paid referrals

Build and maintain relationships with hospitals, rehab centers, physicians, elder-law attorneys, financial planners, senior centers, employers, and faith-based organizations

Re-engage dormant referral sources and past prospects

Plan and host professional lunches, educational events, and community programs

Represent the community at networking events and local organizations

Serve as a brand ambassador for the community and Solera Senior Living

Support inquiry follow-up and tours during peak periods as needed

Maintain accurate CRM documentation and referral tracking

Performance Indicators

Growth in non-paid referral inquiries

Expansion of active referral partners

Referral inquiry-to-tour conversion

Quality and consistency of outreach events

Increased repeat referrals

Business Development Manager Qualifications

3–5+ years of experience in senior living, healthcare, hospitality, or relationship-based sales

Proven success in external business development and community outreach

Strong communication and relationship-building skills

Self-motivated, organized, and comfortable managing a local territory

CRM experience preferred

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