SalaryGuide
Responsibilities
Manage all brand agency partners for additional collateral design, printing and any other promotional requirements. Organize special events that will generate great press and PR. Research and identify co-marketing companies that will complement the hotel brand and institute programs or events that will generate buzz. Create and curate unique lifestyle programming in coordination with the hotel operations team that can then be used in PR articles and social media activity. Manage PR agency, ensuring objectives, strategies and road maps are executed in a timely manner. Monitor in hotel Marketing and Brand Standards to ensure compliance. Co-ordinate with Director of Revenue integrating branding efforts to e-Marketing and paid on-line advertising strategies (i.e. PPC keyword submissions, e-Blasts, e-Brochures/modules, e-Proposals) throughout all other communication vehicles (social media, PR, blog content, direct mail, etc.). Support website blogs and manage the content strategy in conjunction with Director of Revenue and Director of Sales and Marketing.
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Manage all brand agency partners for additional collateral design, printing and any other promotional requirements. Organize special events that will generate great press and PR. Research and identify co-marketing companies that will complement the hotel brand and institute programs or events that will generate buzz. Create and curate unique lifestyle programming in coordination with the hotel operations team that can then be used in PR articles and social media activity. Manage PR agency, ensuring objectives, strategies and road maps are executed in a timely manner. Monitor in hotel Marketing and Brand Standards to ensure compliance. Co-ordinate with Director of Revenue integrating branding efforts to e-Marketing and paid on-line advertising strategies (i.e. PPC keyword submissions, e-Blasts, e-Brochures/modules, e-Proposals) throughout all other communication vehicles (social media, PR, blog content, direct mail, etc.). Support website blogs and manage the content strategy in conjunction with Director of Revenue and Director of Sales and Marketing.
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